UX Web Design

Enhance your website and convert more customers with better UX

See our work

We design websites for high conversion rates and great user experiences

We are expert designers & developers

CRO, SEO & PPC optimised websites

Harness User Experience methodology

​​At the heart of a great website is great user experience - whether that’s on desktop, mobile or tablet. We’re all on the go, all the time, so your website needs to be as easy to use as possible - on all your user’s devices.

Higher Ground have tonnes of experience in designing, launching and marketing websites of all shapes and sizes for companies large and small. Let us make your new website project work for your audience.

Engage your audience on any device with our expert website design services.

User experience design for web

Web design that focuses on positive user experience is going to have the most success. If you deliver a great customer journey to everyone who visits your website, then a larger percentage of those visitors will take some form of action. This is the purpose of a website.

Give visitors a reason to stick around on your site rather than a competitor’s website.

  • We will conduct rigorous competitor analysis; exploring what your sector is offering and sifting through the best examples
  • We will then reframe the digital objectives and goals your business needs to stay ahead, and formulate a bespoke plan

UX website design to increase Conversion Rates

Engage visitors and convert more leads with our proven CRO methods. Contact us for a chat if you are planning or currently have an online marketing campaign - our team have been optimising conversion rates for over 15 years - we are as experienced as it gets.

  • We start with a CRO audit, using research to build a detailed picture of your target audience’s behaviour, then we optimise pages according to your customers’ needs.
  • We tailor and personalise every page in line with where each visitor is on the buyer’s journey, developing their trust and optimising pathways to targeted conversion.
  • We will provide high quality content to keep visitors engaged and capture leads. Great copywriting is built on an in-depth understanding of your target audience.
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UX website development

We use Wordpress and Webflow to turn your ideas into solidly built and highly successful responsive website platforms. Our team of developers are highly skilled in solving PHP, CSS, HTML & Javascript riddles.  

We also build fully-custom Ecommerce solutions using WooCommerce and Webflow, calling on our expert Conversion Rate Optimisation services to design and build highly converting fast and clean websites that are market ready.

Landing page creation & A/B testing

One of the best ways to test a new design or marketing strategy is to use landing pages. Customising user journeys is arguably one of the most important elements in target marketing.

A custom landing page free’s businesses from the constraints of a tightly locked down home page or strict SEO content guideline. Using A/B testing you can take this concept even further by experimenting with layouts, positioning, button names and conversion points. Let us show you how.

What our customers say

“Higher Ground helped us increase our leads tenfold. Great team to work with, really helpful, transparent and approachable. Highly recommended."

Emma Rush

CEO - Think & DO

Higher Ground worked swiftly, and with tight execution to deliver an outstanding site within 3 months. Our conversion rates are up ~400%... most effective marketing spends you can make.

Tom

Head of Marketing - Fettle

"A real focus on driving more profitability from website design... I have worked with Higher Ground for many years on UX/UI projects. The results for clients are more leads and sales from their website.

Micheal Plummer

Former Head of Marketing - JCB

"Higher Ground have been working with us for over two years. They lead the way in helping us create a powerful freight booking application plus a whole suite of digital platforms and websites we are using commercially. "

Robert Lynch

Couriers & Freight

Companies we partner with

Our latest studio news & insights.

We can help you make an impact through UX Design & Conversion Rate Optimisation (CRO).

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 Copyright ©2022 Higher Ground Marketing.
Company Number 12181334
VAT Number GB331740037