"A real focus on driving more profitability from website design... I have worked with Higher Ground for many years on UX/UI projects. The results for clients are more leads and sales from their website."
Making machinery hire as easy as online shopping
Charles Wilson is a specialist in plant hire, providing heavy machinery and construction equipment nationwide, with branches throughout the UK. Our process began with a comprehensive website audit to inform the design direction. A full UX and UI redesign was implemented to improve the user journey.
Rich-content pages turned into a modern design system.
CRO focussed user interaction and flow.
Page templates for every step, from home to checkout (12 in all).
Search, navigation and location pages
Additional website features were introduced to simplify product searches and improve site navigation, resulting in a higher number of visitors converting into enquiries. A key concept in this project was the requirement of a faux-ecommerce basket where users could book machinery hire with two clicks. This made navigation and lead generation almost the same function.
Higher conversion rates
More home page interaction
CRO optimised location pages
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