Conversion Rate Optimisation

Make your website visitors your customers
Develop & grow your online presence
Maximise returns from marketing spend
Convert your target users into sales

Higher Ground Conversion Rate Optimisation expertise

Looking to boost your conversion rates and get better leads?

CRO works by removing the obstacles that inhibit customers from converting. We help by better connecting customers with your site; positively influencing their actions and behaviour by providing clear reasons for them to stay, interact, enjoy and return.

At Higher Ground we can enhance CRO and positively influence your revenue by:

  • Auditing page designs & journey mapping 
  • Funnel Analysis - tracking user drop offs in forms or shopping carts
  • Website page User Experience & optimisation
  • Analysing SEO, PPC & Social Media marketing data to identity trends 
  • Offering winning methodologies for all lead generation strategies

We'll dive right in to investigate and analyse your aims, approach and goals. The more we know about your business early on the better. Talk to us - only then can we develop a better understanding of what your conversion rate could or should be.

We’ve optimised conversion rates for
Would you like to improve your conversion rates and drive more sales?

CRO for existing business

Cost effective, incremental improvements

Higher Ground finds cost-effective ways to increase your revenue by making relatively small CRO improvements to your website. We can help you make the most from your existing site traffic and/or focus on attracting and influencing new custom.

Even with the most appealing product or service on the market, problems with your website structure, content and layout will result in poor conversion rates and lower revenue: potential disaster for a business.

  • Are you accurately measuring what users are / aren’t doing on your website?
  • Do you know if your website visitors are able to find what they’re looking for?
  • Are there points of the sales funnel that fail to successfully convert visitors?
  • Have you checked for any pain points that could be ironed out and improved? 

CRO consulting for new business

Do you want to gain a competitive edge?

Consulting with Higher Ground will pinpoint any start-up problems you may be facing online. We´ll highlight the dissonance between great products and the obstacles and barriers that customers may face in satisfying their needs. 

If a site is hard to use, then customers are more likely to leave without converting. It’s a competitive market online, and your site needs to provide the best customer experience to stand out and gain an edge over the competition.

  • Does your website draw attention to the most important products or services?
  • Are your images and banners visually impactful to captivate your audience?
  • Is the content written in a style that speaks to and appeals to your audience?
  • Are there valid reasons why visitors should trust you over another competitor?

Maximise investment. Don't waste spend.

Knowledge is power!

Subscribe to our exclusive content and learn how to grow your business using CRO & UX

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Conversion Rate Optimisation

Call upon 15 years of Conversion Rate Optimisation (CRO) expertise

Conversion Rate Optimisation FAQs

What is conversion rate optimisation?

The term Conversion Rate Optimisation basically means the approach used to increase the percentage of visitors to your website, landing page or online marketing campaign that convert into an action or customers.

How are conversions recorded?

Website conversions are traditionally a Google Adwords measure that records the percentage of people successfully taking any action you may design for them. For example, people calling your office telephone, filling in contact forms, downloading a brochure, signing up for newsletters, taking part in a survey and anything else that helps you get feedback or sales from the people using your website.

How do Higher Ground optimise conversion rates?

Depending on what you are trying to achieve, we will optimise your strategy to increase conversion rates. This helps you maximise return on investment, increase sales or whatever KPI you use to measure success.

Here at Higher Ground, our CRO team run short, high-value workshops, so you get the most from our expertise with little outlay.

If you need more people calling your office telephone, filling in contact forms, downloading a brochure, signing up for newsletters, buying products - our Conversion Rate Optimisation team will show you how.

What are the main benefits with Conversion Rate Optimisation?

No matter what your business, it is essential that you understand who your customers are and what they need so you can effectively market to them. The information that Conversion Rate Optimisation (CRO) provides aids you in creating buyer personas.  Having great insight into who your customers are and optimising your website or landing page accordingly can help in generating more and better customers, allowing you to focus your spend in the right places.

What results can you achieve from Conversion Rate Optimisation?

This is a question we get asked all the time, and the honest answer is we don't know. Conversion rates are no longer a measure in your Pay Per Click (PPC) account. For instance, a conversion could be a new customer coming on board. At Higher Ground, we believe conversions should be aligned with your business KPIs. After all, there is a huge difference between how you acquire a good lead versus using design and marketing to make it happen.

That said, PPC is usually the best way to learn from your target audience, mainly because with PPC you can experiment. PPC also offers you fast insights into what new customers think about your business. But conversion can also measure how many customers you acquire from your marketing.

"Not only did Higher Ground provide a new way of website planning and strategy, but delivered it in a lean fashion. Excellent communicators and able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise efficiency."
Darren Kerry
Former Head of Digital, West 7 Media
"We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority. Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design."
Paul Kutschmarski
CTO, Web Presence
"Higher Ground helped us increase our leads tenfold. They created us a website to help us sell software training and get more visitors through SEO. We have number one ranking keywords in Google and a great source of new business enquiries. They are a great team to work with, really helpful, transparent and approachable. Highly recommended."
Emma Rush
CEO - Think & Do
Get expert help and your boost your conversion rates

What kind of Conversion Rate Optimisation do we offer?

Conversion Rate Optimisation for Lead Generation

Increasing your conversion rates usually translates as increased leads. Higher Ground are a Conversion Rate Optimisation agency - a key part of our work is measuring leads against your business success, not arbitrary metrics that don't affect your bottom line.

Our typical CRO services are:

  • Studies of website usage from Analytics
  • Identifying problem traffic channels
  • Identifying problem pages and form drop offs
  • Rapidly designing new landing pages for better interaction
  • Recommending methods for better audience marketing
  • Setting up A/B testing
  • Performing user testing for conversions
  • Installing Gtags and analysis tools (ClickTale, Crazy Egg etc and report on user flow)
Conversion Rate Optimisation for SEO

Organic SEO can often mean lots of content. We can help you increase leads from organic search pages. It's been a long road and a lot of hard work to get the visitors, don't waste any chance to convert them. This type of CRO work often involves restructuring some pages but can boost your sales with a few minor adjustments.

Find out more about our Organic SEO Services.

Conversion Rate Optimisation for PPC

By structuring and managing Pay Per Click campaigns correctly, we can optimise how convert more visitors into enquiries, sales or relevant business goals.

Our User Experience team can help you create custom user journeys to increases relevancy and boosts conversions.

What kind of CRO Audit do we offer?

Continuous optimisation, user testing and prototyping

Calling upon our experience with brands such as Think Money, New Zealand Lottery and JCB, our team will devise new effective methods to convert more users from a range of user journeys.

We will perform user testing sessions and provide wireframes to continuously identify usability issues to increase conversions/sales. We will provide monthly reports into effectiveness and ensure your brand is well set to increase Return On Investment across all channels.

More useful CRO information