PPC | Google Ads & CRO

why cro & PPC?

Generate revenue with our Google Ads and Conversion Rate experts.

Get an expert audit

We analyse your data and competitors to refine targeting, cut waste, and build a high-performing PPC strategy. A CRO audit is essential—without it, you risk losing conversions from every click you pay for.

Understand the value of a click

With our help, your website traffic can become a source of higher revenue by optimising Pay Per Click using CRO.

Combining detailed analysis with technical insights and web design and development expertise, we streamline your customer journey, enhance your user experience and optimise your website to make it work harder for your business. We take a fresh and vital strategic approach that redefines and reinvigorates your website to convert more users and improve your sales performance.

Targeted advertising

PPC puts you in control—target the right audience, set your budget, and only pay when someone clicks. It's a flexible, cost-effective way to drive high-intent traffic to your business.

Keywords that drive higher revenue

PPC can provide a competitive edge, especially in industries where online visibility is crucial. Securing a top position in search results can give your business an advantage over competitors. With our help, your website traffic can become a source of higher revenue from keywords that drive higher revenue. Let us do the work.

Conversion Rate Optimisation

The term Conversion Rate Optimisation wouldnt exist without Adwords. Higher Ground are Conversion Rate Optimisation (CRO) specialists. We have led successful campaigns working with companies of all sizes spending from £50/week to £15000/week.

Pay Per Click Management

Your marketing budget is precious. Cost Per Click costs are continuing to rise. So it’s never been a better time to use an agency that is agile, highly effective and doesn't waste budget. Our Pay Per Click management methods are tried and tested and usually result in top 3 search results for our clients. Harness our expertise and watch your results rocket: we work hard for you to win big.

Increase leads for JCB websites

300%

90%

Return on ad spend for Supersoil

Amazing consultants looking to change the world

Using CRO & PPC togEther

For PPC to work well, you need CRO

Getting high value traffic to your website has never been more crucial. Google is pushing all organic listing lower and lower, whereas sponsored links are getting more listings. To ensure you dont burn budget on keywords you will need some form of Conversion Rate Optimisation. If done well, CRO should provide a clear foundation of click spend to lead return, enabling greater confidence in your marketing spend with better insights.

WHY Higher Ground?

Why choose us for your Pay Per Click (PPC) strategy?

At Higher Ground, we make Pay Per Click (PPC) work smarter for your business. Whether you're new to digital marketing or need a fast traffic boost, PPC can be a powerful tool—but only if it's optimized for success. Without the right strategy, you risk wasting budget without seeing real returns. As a specialist PPC & CRO agency, we fine-tune your campaigns to reach the right audience, manage your spend efficiently, and optimize your landing pages to maximise conversions and drive sales. Let’s turn your clicks into customers.

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Get in touch

Phone

+44 161 706 1620

hello@ground.co.uk

@HigherGround-Limited

Address

Higher Ground Marketing, Waulk Mill, Ancoats, Manchester

Trusted by many

“Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.”

James Hockey

Managing Director of Trace Basement Systems

"Worked with Rob and the team for a number of years now, and they've always done work of the absolute highest quality. Top team, top work, trusted partners of ours."

Emma Cooney

Arvia Technologies

"They provided a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering."

Simon Parkinson

Absolute Taste

CRO & PPC

Generate revenue with our Google Ads and Conversion Rate experts.

For PPC to work well, you need CRO

Why choose us for your Pay Per Click (PPC) strategy?

Book a free consultation

Get in touch

Trusted by many