About us

We optimise websites and campaigns using great keywords and Conversion Rate Optimisation (CRO).

Experts in Website Design & Conversion Optimisation

At Higher Ground, we’re a team of digital specialists dedicated to designing websites that engage, convert, and grow your business. Based in Manchester, our experts combine creative flair with deep technical know-how to deliver sites that don’t just look great—they work brilliantly, too.

Specialising in first click to amazing lead

We pride ourselves on our approachable and collaborative ethos.

By fostering open communication and building strong relationships, we ensure that our clients are involved and informed throughout the project lifecycle. Our team combines technical expertise with a deep understanding of user behavior to create websites that not only look great but also drive meaningful engagement and conversions.

Let's collaborate

Whether you're looking to revamp your website, improve user engagement, or boost conversion rates, Higher Ground is here to help. Our friendly and experienced team is ready to partner with you to achieve your digital goals.​

Contact Us to start your journey toward a more effective online presence.

Customer fedback

Don't just take our word for it...

User journey enhancing

Had a fantastic experience working with Rob. He helped us create the website strategy for CRO and generally increased our traffic and conversion rate.

Jonas Munch Johansen, Nuori

Improving digital strategy

They provides a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering.

Darren Kerry, Seven West Media

Proved invaluable in optimising our SEO and Adwords

We've been working with Higher Ground for over 12 months. Their primary focus is to enhance the website to sell more tickets, but they have also proved invaluable in optimising our SEO and Adwords so our customers can find us ahead of our competitors. I fully recommend using them for your online marketing operation.

Leszek Grzyl, Immotion VR

Friendly, dedicated, effective.

Friendly, dedicated, effective. Higher Ground have been great to work with - they have made a massive improvement to our digital strategy and website lead generation performance. Thank you!

Dr Anikó Tóth, Koko Vocals

Highly recommended.

Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.

James Hockey, Trace Basement Systems

Driving more profitability from website design

A real focus on driving more profitability from website design. I have worked with Rob for many years on UX/UI projects. Initially at JCB and more recently on projects for various B2B clients. Rob is passionate about website design and stays current with the latest trends. The results for clients are more leads and sales from their website.

Michael Plummer, JCB Global

UX designer was our number 1 priority

We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority.  The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design

Paul Kutschmarski, Web Presence

Increasing leads

Higher Ground helped us increase our leads tenfold. Great team to work with, really helpful, transparent and approachable. Highly recommended.

Emma Wolstencroft - Think & Do

I would highly recommend.

Worked with Rob and the team for a number of years now, and they've always done work of the absolute highest quality. Top team, top work, trusted partners of ours.

Chris Buckley - Pixel Kicks

Higher Ground UX & CRO Insights

Successful website optimisation for leading companies

Great projects aren't just about using the best tools in the box (such as UX design, CRO & amazing development). It's about great working relationships, and of course results! Here are some of our latest clients.

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