About Higher Ground
We make it easier to see, do, find or buy whatever people need on desktop, mobile, laptop or tablet.

Our dedicated team research, design and implement clear, convincing, customer-oriented digital strategies that meet the requirements of targeted users, often surpassing our clients’ expectations. 

At the peak of Higher Ground’s collective expertise is ‘User Experience’ (UX) and conversion rate optimization (CRO).

We provide specialised support for businesses to succeed.

For many years we have designed websites and apps; supported marketing campaigns; facilitated workshops and resolved complex digital issues to improve customer experiences online. 

The Higher Ground team

From our HQ, grounded in the emerging digital powerhouse of Manchester, UK we offer global reach with a personal touch; as recent projects in Denmark, Australia, UK and USA will testify.

A proven and passionate team of associate designers, developers, technicians, engineers and strategists join Rob and Simon in their work as each project requires. 

Together, we see the digital landscape more clearly on Higher Ground.

Meet the dynamic duo

Rob Hufton - UX design consultant

The foundation of Higher Ground is based on Rob’s global successes in online operations, using User Experience and User Centred Design.

Rob’s digital career spans 20 years, delivering many websites and applications that lead to great success for the companies he works with.  After 7 years at Think Money, Rob realised his potential as a digital consultant and travelled the world working on some incredible projects for organisations such as JCB worldwide, Beauty Crew, New Zealand Lottery and Amnesty International. 

Rob’s finest qualities are fast thinking - his ability to make decisions based on exhaustive evidence-based research - and his knowledge and understanding of wide ranging markets.

Simon Fuller - Technical consultant

Effective, modern websites and applications are Simon’s passion. Building teams to design great products is where Simon thrives. After a decade in the industry, he joined the Higher Ground team to create the best digital products for you. 

Simon is fluent in multiple coding languages and platforms: Laravel, Sitecore, Unix, Wordpress, Magento, Pimcore, Microsoft, Javascript... He’s the multilingual digital nerd of the gang and a very, very good one!


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Less Card Fraud

Successful results that speak for themselves

We create simpler, better customer interaction through… 

Our posts about UX, optimisation and more