About Higher Ground

At the core of all our expertise is what we in the business call ‘User Experience’

This means our team of User Experience and optimisation team research, plan and devise strategies that not only meet the requirements of your targeted users, but wow them.

We've spent many years optimising conversion rates and helping businesses and organisations succeed through hard work, CRO and UX.

Meet the team

Rob Hufton - UX design consultant

Rob’s career in digital spans over 20 years, delivering many websites and applications that lead to great success for the companies who hired him. After 7 years at Think Money, Rob realised his potential as a digital consultant, passed his Google Adwords exams and went off around the world working on some incredible projects for organisations such as Amnesty International, Beauty Crew, New Zealand Lottery and JCB worldwide. Rob founded Higher Ground on the knowledge that he can make a success out of online operations using User Experience and User Centred Design.

One of Rob’s best qualities is his fast thinking and ability to make decisions based on research, facts and understanding of different markets.

Simon Fuller - Technical consultant

Effective, modern websites and applications are Simon’s passion. Building teams to build great products is where Simon thrives. After a decade in the industry, he joined Higher Ground to allow us to build the best digital products he could.

There isn’t a platform or coding language Simon isn’t familiar with - Laravel, Sitecore, Unix, Wordpress, Magento, Pimcore, Microsoft, Javascript. This is the language Simon talk in. He’s the nerd of the gang and a very, very good one.

Amy Nguyen - Marketing assistant

Amy’s passion stemmed from a young age at the back of her parent’s restaurant.

From uploading restaurant menus onto Facebook pages for customers to running social media campaigns for Higher Ground, Amy is always looking for ways to interact and grow an audience. "It’s crazy how fast the internet can push out information within a matter of seconds."

Toby Cryne - UX copywriter

User Experience is nothing without amazing copy.

Toby’s belief is that the best user experience comes from teamwork, empathy and understanding. Without these things, the product fails.

As a UX writer/content his role is to be the voice of the user from the start of a design process to the very end. From influencing research, helping with design and delivering the testing, to marketing the final product.


Users growth
per month


Increase on
sales last year


Number of visits
per country


Less Card Fraud

Successful results that speak for themselves

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