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About us

Higher Ground is a User Experience and Online Marketing agency. We offer digital design solutions for all businesses.

At the core of all our expertise is what we in the business call ‘User Experience’. This means our team of consultants research, plan and devise strategies that not only meet the requirements of your targeted users, but wow them.

Website analysis

We use UX methodoligies to drive all decisions

Our team

Rob Hufton - UX consultant and online marketing expert

Rob’s career in digital spans over 20 years, delivering many websites and applications that lead to great success for the companies who hired him. 7 years ago after a long and happy career at Think Money, Rob realised his potential a digital consultant, passed his Google Adwords exams and founded Higher Ground on knowledge that he can make a success out of online operations using User Experience methodologies to drive all his decisions.

One of Rob’s best qualities is his fast thinking and ability to make decisions based on research, facts and understanding of different markets. Prioritising production time to research, experience and strategy, whilst keeping the clients needs at the forefront of the decision making process.

Rob loves to exceed expectations and maintains solid working relationships with shareholders, board members and management.

Simon Fuller - Technical consultant

Effective, modern websites and applications are Simon’s passion. Building teams to build great products is where Simon thrives. After a decade in the industry, he joined Higher Ground to allow us to build the best digital products he could.

There isn’t a platform or coding language Simon isn’t familiar with - Laravel, Sitecore, Unix, Wordpress, Magento, Pimcore, Microsoft, Javascript. This is the language Simon talk in. He’s the nerd of the gang and a very, very good one.

Toby Cryne - UX copywriter

UX is nothing without amazing copy. Meet Toby - our UX copywriter.

Toby’s belief is that the best user experience comes from teamwork, empathy and understanding. Without these things, the product fails.

As a UX writer/content his role is to be the voice of the user from the start of a design process to the very end.

From influencing research, helping with design and delivering the testing, to marketing the final product.

He’s also a trained journalist with nearly a decade of experience in web copy, print, app and mobile.

Our mission

Our mission is to provide digital marketing or design solutions that make your operation more successful. We ensure the platform you want to advertise gets highly relevant visitors in the form of clicks and ensure these visitors convert into back-end business.

Helping your business grow through using an ROI you can build from.

We have launched banking websites, National Lottery gaming websites (, created legislation changing NGO campaigns (Amnesty International), crafted corporate websites and apps for JCB Global ( and made highly-effective online magazines for major national advertisers (7 West Media

Higher Ground are renowned for its UX and Digital Strategy. The core of this strategic knowledge comes in the following forms.

We partner with companies like

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