About Higher Ground

We are a leading UX and CRO agency. We use tried and tested methods which are proven to provide measurable improvements and increase the opportunities for and likelihood of a visitor converting.

Our dedicated team research, design and implement clear, convincing, customer-oriented UX design & Conversion Rate Optimisation.

We are specialists in user-led digital experiences, websites and apps.

At the peak of Higher Ground’s collective expertise is ‘User Experience’ (UX) and Conversion Rate Optimisation (CRO). We provide specialised support for businesses to succeed.

For many years we have designed websites and apps; supported marketing campaigns; facilitated workshops and resolved complex digital issues to improve customer experiences online.


Rob Hufton

Managing Director & UX Consultant

Rob’s career in digital spans over 20+ years, delivering many websites and applications that lead to great success for the companies that hired him.  

After various senior positions delivering CRO & UX projects around the world, he passed his Google Adwords exams and started up Higher Ground. The foundation of Higher Ground was based on Rob’s global successes in online operations, using User Experience and User Centred Design.

Chloe Daly

UX/UI designer

Chloe is a highly talented UX designer with a degree in Graphic Design specialising in User Experience..

Chloe always gives everything that 110% effort and has exceptional organisation skills.  She is able to demonstrate many key design and research principles in her practice that optimise business growth and enables her to create better experiences.

Heidi Vilkman

Graphic Designer

Heidi is a Finnish born, UK based illustrator and designer. She specialises in illustration, visual design and pattern art.

Heidi also runs her own online art business. Having worked in the art and retail industry for a decade, Heidi has a great eye for visual detail. She is able to work effectively on different design briefs, whilst following brand guidelines and exploring innovative ways to get visual messages across.

Billy Mushet

Web Development

Billy specialises in wordpress development. He’s been building wordpress websites for a long, long time working on a huge range of various themes and custom PHP instals.

Always liking a good challenge, Billy is able to solve complex Wordpress problems while ensuring the highest quality of coding solution is applied to suit the website's complexity. 

Simon Fuller

Software development

Effective, modern websites and applications are Simon’s passion. Building teams to design great products is where Simon thrives.

After a decade in the industry, he joined the Higher Ground team to create the best digital products for you. Simon is fluent in multiple coding languages and platforms: Laravel, Sitecore, Unix, Wordpress, Magento, Pimcore, Microsoft, Javascript. Broadly speaking he’s a highly skilled nerd.

Paul Carolan

Head of Content

Recognised as an outstanding and inspirational leader in the UK Education Sector by Ofsted and Investors In People, for over 25 years Paul has developed a depth of knowledge and range of high level skills in complex and challenging human behaviour; social and emotional interaction; and total communication.

A foundation in leadership of several Public, Private SME and Third Sector organisations now perfectly complements his role as Head of Content at Higher Ground.

We offer a range of services tailored to solve problems and promote business growth.

Working with Mobee Mental Health Project

Higher Ground have been proudly supporting Mobee Mental Health project, designed to provide wellbeing services in Gambia.

  • Their focus will be to support patients` long term recovery and reduce re-admission to hospital
  • Engage more in community mental health promotions in the villages, towns and schools.
  • Support long term recovery and rehabilitation of mentally ill persons including drug related mentally ill persons especially the youth

To learn more visit the Mobee website here:

If you are good,
good on the team!

We're a small, distributed team, with our headquarters located in Melbourne, Australia. Our team has come together through the passion of solving complicated problems, through design & development

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Company Number 12181334
VAT Number GB331740037