About us

Rob’s career in digital spans over 20 years, delivering many websites and applications that lead to great success for the companies who hired him. 7 years ago after a long and happy career at Think Money, Rob realised his potential a digital consultant, passed his Google Adwords exams and founded Higher Ground on the knowledge that he can make a success out of online operations using User Experience.

One of Rob’s best qualities is his fast thinking and ability to make decisions based on research, facts and understanding of different markets.
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Effective, modern websites and applications are Simon’s passion. Building teams to build great products is where Simon thrives. After a decade in the industry, he joined Higher Ground to allow us to build the best digital products he could.

There isn’t a platform or coding language Simon isn’t familiar with - Laravel, Sitecore, Unix, Wordpress, Magento, Pimcore, Microsoft, Javascript. This is the language Simon talk in. He’s the nerd of the gang and a very, very good one.
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User Experience is nothing without amazing copy.

Meet Toby - our User Experience copywriter.

Toby’s belief is that the best user experience comes from teamwork, empathy and understanding. Without these things, the product fails.

As a UX writer/content his role is to be the voice of the user from the start of a design process to the very end. From influencing research, helping with design and delivering the testing, to marketing the final product.