Why doesn’t my website convert?
What happens when you have a professionally designed website that doesn’t convert into users?
Designing websites and landing pages for high conversions
Designing experiences for mobile and desktop applications
Devising effective strategies that help businesses win
Did you know that UX design is recognised as one of the highest ROIs a company can realise in a business investment? We know this, because all our clients enjoy the fruits that UX design yields.
User Experience Design (UX) is a methodology. It removes the guess-work from digital design and allows everyone involved (from customers, to developers, to CEOs) to contribute to the successful output of a digital product.
Our expert UX team design highly-engaging, digital experiences that stimulate the senses and influence the customer. We've been doing it for many, many years and for leading global companies such as JCB, Amnesty International & Lotto New Zealand.
Once you have gained knowledge and understanding of what the customer really wants to achieve you will have gained insight into how to capture their attention, gain their confidence and influence their decision making. This is where researching user personas really pays off.
Our persona & discovery workshops start at £350+VAT. You will learn:
Journey mapping enables us to design digital experiences that will delight the customer and deliver tangible results for your business. We can also discover why your users aren't converting with the combination of journey mapping and conversion rate optimisation, identifying key pain points…
We work collaboratively to learn as much as possible, then design new solutions:
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Feature definition is crucial for understanding the scope of a project and ensuring the desired capabilities have the affordances required.
If your website has lots of content, this service is great for creating more intuitive journeys for your target audiences.
We’ll plan out all major features and functionalities required and design where these features should be in the user journey.
Wireframes are lean, low-fi, cost-effective visualisations of pages, apps and websites that provide opportunities to:
The benefits of wireframes for your business product or service are to:
User interface (UI) design focuses on the visual experience a user will have across all screens and visual touch points of a website or application. UI interface design is vital to any UX project by seamlessly blending a brand’s ethos and style into the platform; convincing people to interact with key elements, and taking specific action to achieve a desired outcome.
See our UI work
There are lots of factors in getting your website to convert visitors into customers. You may be focused on improving the design, or how well your website ranks in Google - but often overlooked is the quality of your copy. You could have the best-looking website in the world - but if your users don’t understand it, or don't get what they need from it, they won’t hang around for too long.
Read our blog post which goes into more detail about UX copywriting.
Looking for a UX designer to help with your project?
We can provide on-demand UX consulting to help with prototyping ideas, customer journey mapping, user testing workshops, remote design sprints or rapidly creating new design solutions.
We can fit into your current design and development team and provide effective UX consulting wherever needed.
Let us design and test multiple versions of your landing pages to select the best layout, refining calls to action on your high traffic pages to improve conversion rates.
Our A/B testing services range from testing a different call to action to switching between different landing pages to find what works best.
Heat mapping is an accurate way to observe how your visitors travel through your site. From how long they stay on the page, to which CTAs were used most. You’ll be sure to see ROI and sales increases with a CRO strategy designed to enhance your customers’ journeys online.
“Higher Ground helped us increase our leads tenfold. Great team to work with, really helpful, transparent and approachable. Highly recommended."
CEO - Think & DO
Higher Ground worked swiftly, and with tight execution to deliver an outstanding site within 3 months. Our conversion rates are up ~400%... most effective marketing spends you can make.
Head of Marketing - Fettle
"A real focus on driving more profitability from website design... I have worked with Higher Ground for many years on UX/UI projects. The results for clients are more leads and sales from their website.
Former Head of Marketing - JCB
"Higher Ground have been working with us for over two years. They lead the way in helping us create a powerful freight booking application plus a whole suite of digital platforms and websites we are using commercially. "
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Couriers & Freight
Higher Ground evaluate and help execute practical changes, then test, test and test again. Driving results, not just reports (but you get those too!).
If we could increase your marketing conversion rates by 2% - what would that look like for your bottom line?
By working with Manchester-based Higher Ground you can take advantage of 15 years research and conversion optimisation experience. From enterprise giants like JCB, National Lottery New Zealand and Amnesty International to smaller firms such as Nouri Skin Care and Couriers & Freight. No operation is too large or too small to benefit.
User Experience (UX) Design focuses on the interaction between customers or users and products or services.
UX is an umbrella term that encompasses UX Research: figuring out how people perceive and interact with a product, system, or service; and UX Design: where improvements are made to how useful, easy and fulfilling a customer's journey is when experiencing a digital product or service on a website, mobile, tablet or app.
A User Experience (UX) Agency brings together a multidisciplinary team of specialists to work collaboratively in combining aspects of psychology, business, research, language, design and cutting edge technology to provide seamless, effective, meaningful, interactive and satisfying digital customer experiences.
A great UX agency designs websites & applications tailored for the people using them. UX identifies and engages customers through in-depth, analytical research and targeted marketing; supporting the business growth of clients through innovative and responsive website development which increases revenue by successfully persuading visitors to buy particular products or services.
UX can be valuable both for the business owner and for the product or service user.
For the business owner, having good UX design can help users see the value in a particular brand, be loyal to it and make it stand out. In the long-term, it can lower expenses, improve ROI and increase online visibility, gaining competitive advantage.
For the user, good UX design allows useful and usable interaction with particular products and services in an effortless, enjoyable and successful way. Users need to achieve certain goals to make their online experiences both positive and rewarding.
The UX design process can be divided into five key phases: user research, design, testing, implementation and optimisation. While the UX design process does typically take place in that order, it's important to note that UX is an iterative process. Throughout the UX design process, new insights will be discovered that may lead to amended design decisions. Certain steps in the UX design process will be revisited and repeated to continuously optimise and improve a product, service, app or site.
A satisfied user will return; a frustrated one will not. If the goal of the user is met, then they have had a positive experience of that product or service. They find what they are looking for quickly and easily. When a user has a positive experience, they are more likely to buy a product or service as well as recommend it to their friends. When a user buys the product or service, returns to the site, or recommends it to their friends, the traffic to that site and conversion rate for that site are increased.
An amazing designer once said to me "It's the icing on the cake". UX design refers to the term "user experience design", while UI stands for "user interface design". Each element compliments the other and both are crucial to the UX Design process.
Essentially, UX refers to the interaction between the user and a product or service. UX design considers the different elements that shape this interaction. A UX designer thinks about how the experience makes the user feel, and how easy it is for the user to accomplish their desired tasks: the optimisation of an application for its most effective and enjoyable use. UI compliment UX by focusing on the look and feel - the presentation and interactivity of a product or service in digital form.
UI refers to the point of interaction between the user and a digital device or application. UI design considers the look, feel and interactivity of the product. It's all about making sure that the user interface of a product is as intuitive as possible and that means carefully considering each and every visual, interactive element the user might encounter. A UI designer will think about icons and buttons, typography and color schemes, spacing, imagery and responsive design.
Take a minute to think about how essential and indispensable some of the most important features of your business are: from your website functionality, to the effectiveness of your human resource processes, financial tracking, logistical oversight or customer relationship management systems. Now think about how digital transformation can help improve those processes, make efficiency savings and have a direct effect on your profitability. UX methodologies can be applied to all those key areas. The end result is that better UX Design leads to better business and better profit.
So the pithy answer is that cost is relative to value: it all depends on how much you can consider the improvements to key parts of your business are worth. A UX agency will help you to improve each metric to deliver high value returns. Therefore the true cost to the business should be relatively low compared to the beneficial impact it has.
UX Design adds value and is important because it aims to fulfil users' needs by providing positive experiences that keep users and customers loyal to a product, service or brand. Meaningful UX Design enable digital customer journeys most conducive to business success.
Better Interaction
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Better Performance
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Better Business
We have created a FREE PDF which explains our process and the business value of UX. If your looking to invest into UX and gain high levels of business growth this PDF is for you.
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Higher Ground Marketing
Beehive Mill, Jersey St,
Manchester, M4 6JG
