User Experience (UX) isn’t just about research—it’s about removing friction, improving flows, and making every interaction count. Designing new digital products that are tailored to the people using them.
Our UX consultants work closely with your teams to uncover user needs, identify conversion blockers, and create digital experiences that perform.
We’ve helped product teams, marketers, and stakeholders unlock better performance through UX—from B2B portals and finance platforms to high-traffic e-commerce and education websites. Our consultants bring a CRO and SEO-aware mindset to UX.
We don’t just design—we optimise, test, and iterate based on what drives results.
We run fast-paced collaborative sessions to align your business needs with user expectations—so we’re solving the right problems, not just ticking boxes.
We focus on your ideal users, ensuring your project meets their specific objectives.
Actionable insights from questions and data analysis, we uncover the best ways to engage.
The knowledge gained empowers our team to deliver exactly what your users need
We'll develop user-centric solutions that drive user adoption and create great UX.
Our consultants help visualise and analyse the end-to-end user experience. This uncovers gaps, frustrations, and opportunities for better engagement.
Key deliverables:
Analyse your digital products to identify ways to make improvements
Design effective interfaces to keep users moving through your journey
We translate insights into wireframes, prototypes, and final interface designs—built to scale, convert, and guide users effortlessly.
Create a stunning and successful user interfaces and prototypes
Design exceptional, branded user experiences
Our team builds and maintains design systems that create consistency across every screen—saving time and improving quality.
Creating sustainable design systems for your team using Figma
Set up a design system to help development production run much faster.
Our UX copywriting services will speak directly to your customer, using language that informs, entertains, and engages. From irresistible CTAs to USPs that resonate, we’ll support you to create impactful copy that converts.
Key deliverables
Words and phrases that will turn your browsers into buyers
Drive user behaviour with clear call to actions
We've been designing amazing interfaces SaaS applications for many years for clients such as JCB, WrightBus and Couriers & Freight.
Based in Manchester's Northern Quarter, we specialise in UX strategy, principles, and interface design, tailored to your unique project needs.
Whether it’s for SaaS design or a website launch, we’re here to ensure a seamless user experience. Think of us as your personal problem-solvers, ready to tackle your most pressing challenges and deliver solutions that drive results.
Great projects aren't just about using the best tools in the box (such as UX design, CRO & amazing development). It's about great working relationships, and of course results! Here are some of our latest clients.
How are users engaging with your website or app? Where do they pause, drop off, or get confused? And most importantly—how can every step of their journey be improved to drive results?
At Higher Ground, we specialise in uncovering exactly how people interact with your digital platforms. Our team uses advanced analytics and behavioural insights to identify friction points and opportunities throughout the user journey. We don’t just deliver reports—we transform our findings into bespoke, data-backed design strategies that guide users seamlessly toward your business goals.
By combining human-centered design with a scientific approach, we create tailored customer journeys that increase engagement, boost conversions, and set your business apart in an AI-driven world.
Let Higher Ground’s specialists analyse your site and unlock the full potential of your digital experience.
An incredible project to help JCB overhaul their website to User Experience design from research, workshops, wireframe designs and prototyping.
The results were amazing. The website template we designed was used by over 12 countries across the world andprovided JCB with a digital platform to drive a new stream of high quality product enquires. In the first 3 months of data we saw a 66% increase in new machine enquiries including a 300% increase in enquiries for large excavators.
Our UX consultants specialise in crafting user experiences tailored for the next generation of digital platforms. Leveraging advanced analysis of user behaviour and real-world journeys, we don’t just report on findings—we transform them into actionable insights.
Our scientific, data-driven approach enables us to design bespoke customer journeys that adapt to the needs of both your business and your users—especially in an AI-powered environment where expectations are constantly evolving. By blending human-centered design with the latest AI technologies, we ensure your digital experiences are intuitive, engaging, and future-proof.
Partner with Higher Ground’s UX specialists to analyse your website, uncover growth opportunities, and implement intelligent improvements that drive measurable success.
A User Experience (UX) consultant combines expertise in psychology, business, research, language, design, and technology to create digital experiences that are seamless, meaningful, and enjoyable for your customers.
By working closely with your team, a UX consultant designs websites and applications specifically tailored to the needs and behaviours of real people. Through in-depth research and analytics, they uncover what motivates your users and apply those insights to craft engaging, persuasive digital journeys.
The result? Innovative, responsive experiences that boost engagement, support business growth, and increase revenue by turning visitors into loyal customers.
Higher Ground Marketing partners with ambitious businesses across diverse industries—from tech startups to established enterprises in professional services, sustainable brands, wellness, and e-commerce. We adapt our approach for growth-focused startups, mid-market companies refining their positioning, and larger organisations seeking specialised campaign expertise.
We serve both B2B and B2C companies, understanding the distinct approaches each requires while maintaining brand consistency. We collaborate effectively with in-house marketing teams, providing specialised expertise or comprehensive management depending on your needs.
Our ideal clients value marketing as a growth driver, embrace collaboration, commit to quality, focus on measurable outcomes, and understand that building brand equity requires time. We serve clients nationwide and can typically begin work within two weeks of agreement, starting with a no-obligation discovery call.
Good UX design benefits both businesses and their customers—and with AI, the possibilities are even greater.
For business owners, effective UX powered by AI can help users instantly recognise the value of your brand, build loyalty, and set you apart from competitors. Over time, it lowers costs, improves ROI, and boosts your online visibility for a lasting competitive edge.
For users, AI-driven UX design creates digital products and services that are not only easy and enjoyable to use, but also adapt to individual needs and behaviours. This means users can achieve their goals more effortlessly, making every online experience positive and rewarding.
We use UX design because satisfied users are the foundation of online success. When people can quickly and easily achieve their goals on your website or app, they have a positive experience—and that makes them more likely to buy from you, come back again, and recommend you to others.
By focusing on UX, we reduce frustration and create journeys that feel effortless. This not only increases customer satisfaction and loyalty but also boosts website traffic and conversion rates, driving real business growth.
UX can be valuable both for the business owner and for the product or service user.
For the business owner, having good UX design can help users see the value in a particular brand, be loyal to it and make it stand out. In the long-term, it can lower expenses, improve ROI and increase online visibility, gaining competitive advantage.
For the user, good UX design allows useful and usable interaction with particular products and services in an effortless, enjoyable and successful way. Users need to achieve certain goals to make their online experiences both positive and rewarding.
Think about the critical features of your business—your website, internal processes, financial tracking, and customer management. Now imagine the impact if each of these areas worked smarter, faster, and delivered a seamless experience for both your team and your customers.
Redesigning your website or app with UX principles—supported by Conversion Rate Optimisation (CRO) methodologies—transforms digital touchpoints into powerful profit drivers. Better UX makes it easier for users to find what they need and take action, while CRO strategies turn those interactions into measurable conversions and increased revenue.
Ultimately, investing in expert UX and CRO isn’t just a cost—it’s an opportunity. The value gained through improved user journeys, higher conversion rates, and greater business efficiency far outweighs the investment. A UX agency can help you unlock these high-value returns, making the cost of improvement small compared to the positive impact on your bottom line.
Turn your website or app into a revenue generating machine.
