UX design agency

We craft compelling experiences through effective UX design

Work with a UX agency to improve your users’ experience

We’re a Manchester UX agency specialising in User Experience Design & CRO. That means we’re here to help you build websites and apps that engage and entertain users while encapsulating your brand proposition. Our experts combine beautiful UX design with solutions that produce real results.

Our UX agency services

Visually engaging and results focused UX tailored to your audience

Our UX services combine design and development to supercharge your product by creating an intuitive and enjoyable experience for your target customers. Using some of the best UX thinkers around.

UX workshops and discovery

Understanding what you're trying to achieve is essential to achieving great UX. There’s no single good user experience, it must be tailored to your ideal audience and meet them where they are. Our expert-led workshops are intensive sessions that deliver exceptional value. We’ll take you from 0 to 60, asking insightful questions and pulling the data that makes a difference to ensure you know your user inside-out and can deliver exactly what they need from your app or website.

What we do

  • User persona sales strategy workshops

  • Product design workshops

  • Design sprints for apps & websites

  • Customer journey workshops

UX journey mapping

No matter whether you want your users to click to buy, sign up for an account, or complete an application form, our experts will work with you to map out a UX journey that takes them straight from A to B. It’s not about a hard sell, but building a clear, useful, and smooth pathway that effortlessly moves users on to the next step.

What we do

  • Analyse your digital products to identify ways to make improvements

  • Design effective interfaces to keep users moving through your journey

Human UX combined with AI

Combining the experience and empathy of our team with emerging AI technology means we can move faster, take personalisation to new heights, and analyse a wealth of data points to accurately predict user behaviour. As early adopters, our experts use a suite of transformative AI tools to enhance your UX. From improving accessibility and installing interactive chatbots to supporting user testing and recognising patterns, we’ll harness the power of AI to help your business stay ahead of the crowd.

What we do

  • Use benefits of using AI tools in UX

  • Using data-driven predictive modelling to research and engage with target users

UX / UI design

Beautiful UX doesn’t just mean being pixel-perfect, it’s designing with your user in mind so that you have a website or app that’s far more than a pretty face. Our experienced designers will work with you to visualise your ideas and create an interface that stands out from the crowd, reflects your brand identity, and appeals to your target audience. It’s a delicate balance, but we can help you achieve it.

What we do

  • Create a stunning and successful user interfaces and prototypes

  • Design exceptional, branded user experiences

UX design systems

A design system is a single source of truth, grouping together everything your team needs to be able to design and develop your website or app. It’s an evolving set of tools including patterns, component guidelines, brand values, and ways of working. Our expert team can support you to build a design system that will empower your team to pursue consistency across all your touch-points for years to come.

What we do

  • Creating sustainable design systems for your team using Figma

  • Set up a design system to help development production run much faster.

UX copywriting

Words are powerful. A visually arresting website can only deliver if your users understand the value you offer. Our UX copywriting services will speak directly to your customer, using language that informs, entertains, and engages. From irresistible CTAs to USPs that resonate, we’ll support you to create impactful copy that converts.

What we do

  • Words and phrases that will turn your browsers into buyers

  • Drive user behaviour with clear call to actions

UX consulting

With our consulting service, our experts will become part of your team, training your key stakeholders and product teams so that they’re equipped to continue our work long-term. We can consult on UX strategy, principles, and best practices, or to support specific projects like rebranding or website launches. Think of us as your personal problem-solvers, swooping in to deliver solutions to your most persistent pain points.

What is a UX agency?

A User Experience agency can help your idea fly

A UX Agency aims to improve the experience of every visitor who lands on your website or app. It’s an evidence-based blend of branding, design, usability, and function that can help you build connections with customers and boost conversions. 

There’s no one-size-fits-all; we’ll work with you to create the right user experience for your audience – and we’ll make it look amazing too. Think show-stopping interfaces, effortless user journeys, and copywriting that makes you memorable. Get in touch with our Manchester UX agency today to find out how we can use UX and UI principles to build engaging user experiences that earn high-value customers.

Analysing User Experience

How are people interacting with your website or application? Where do they stop interacting? What do they need to do? What methods are you using to analyse user journeys?

Higher Ground are specialists in analysing user behaviour and experiences throughout their journey on a digital platform. We can report on findings and then create bespoke customer journeys for each business that enables them to be more successful through our scientific approach to design decisions.

Call upon Higher Ground’s specialist website analysis services to help make improvements.

Successful CRO, UX and development projects for leading companies

Great projects aren't just about using the best tools in the box (such as UX, CRO & amazing development). It's about great working relationships, and of course results! Here are some of our latest clients.

Turn your website into a revenue generating machine

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A few answers to questions you may have

What does a UX agency do?

A User Experience (UX) Agency brings together a multidisciplinary team of specialists to work collaboratively in combining aspects of psychology, business, research, language, design and cutting edge technology to provide seamless, effective, meaningful, interactive and satisfying digital customer experiences.

A UX agency designs websites & applications tailored for the people using them. UX identifies and engages customers through in-depth, analytical research and targeted marketing; supporting the business growth of clients through innovative and responsive website development which increases revenue by successfully persuading visitors to buy particular products or services.

How is UX Design useful?

UX can be valuable both for the business owner and for the product or service user.

For the business owner, having good UX design can help users see the value in a particular brand, be loyal to it and make it stand out. In the long-term, it can lower expenses, improve ROI and increase online visibility, gaining competitive advantage.

For the user, good UX design allows useful and usable interaction with particular products and services in an effortless, enjoyable and successful way. Users need to achieve certain goals to make their online experiences both positive and rewarding.

Why do we use UX design?

A satisfied user will return; a frustrated one will not. If the goal of the user is met, then they have had a positive experience of that product or service. They find what they are looking for quickly and easily. When a user has a positive experience, they are more likely to buy a product or service as well as recommend it to their friends. When a user buys the product or service, returns to the site, or recommends it to their friends, the traffic to that site and conversion rate for that site are increased.

How is UX Design useful?

UX can be valuable both for the business owner and for the product or service user.

For the business owner, having good UX design can help users see the value in a particular brand, be loyal to it and make it stand out. In the long-term, it can lower expenses, improve ROI and increase online visibility, gaining competitive advantage.

For the user, good UX design allows useful and usable interaction with particular products and services in an effortless, enjoyable and successful way. Users need to achieve certain goals to make their online experiences both positive and rewarding.

How much does UX design cost?

Take a minute to think about how essential and indispensable some of the most important features of your business are: from your website functionality, to the effectiveness of your human resource processes, financial tracking, logistical oversight or customer relationship management systems. Now think about how digital transformation can help improve those processes, make efficiency savings and have a direct effect on your profitability. UX methodologies can be applied to all those key areas. The end result is that better UX Design leads to better business and better profit.

So the pithy answer is that cost is relative to value: it all depends on how much you can consider the improvements to key parts of your business are worth. A UX agency will help you to improve each metric to deliver high value returns. Therefore the true cost to the business should be relatively low compared to the beneficial impact it has.

Insights