Summary
After various successful engagements under a freelance capacity, Higher Ground's Rob Hufton was invited to refresh JCB’s global website.
To keep up with ever changing requirements for high-impact, fast loading and feature rich websites, JCB needed an entirely new responsive website framework, enhanced sales enquiry mechanism, simple way-finding and stunning front end design. All carefully designed and consulted with a wide range of senior stakeholders within the JCB team at their head quarters in Staffordshire, UK.
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Our services
Collaboration and PM
Collaboration with heads of sales, IT & marketing
User Experience Design
Content planning, wireframes & design prototypes
CRO
Customer targeting & sales strategy
SEO
Content planning and section design for SEO
Project details
The digital evolution of JCB.com required consolidation of more than 500 existing products and the systemic integration of a range of legacy platforms with SiteCore as a highly complex CMS framework that needed to populate templates used in over 12 countries world-wide.
User Experience Design was critical and required complete renewal of JCB’s information architecture, interactiveness, responsiveness and brand styling.
Final design
By surpassing the core objectives of designing and deploying a more responsive framework and enhanced sales enquiry mechanism, Higher Ground enabled JCB to further increase their sales potential from an enhanced and refreshed suite of highly responsive and interconnected global websites.
Website & Outcomes
The results were amazing. The website template we designed was used by over 12 countries across the world and provided JCB with a digital platform to drive a new stream of high quality product enquires. In the first 3 months of data we saw a 66% increase in new machine enquiries including a 300% increase in enquiries for large excavators.
This was a real game changer for us and an incredible project to work on.
Feedback / Results
"A real focus on driving more profitability from website design... I have worked with Higher Ground for many years on UX/UI projects. The results for clients are more leads and sales from their website."
Micheal Plummer
Gobal Head of Marketing, JCB
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About
We use User Experience (UX) design and Conversion Rate Optimisation to make sure your digital strategy focuses on what your customers care about most.
Call: 0161 706 1620
