UX design and optimisation – turning visits into sales
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Websites and apps that deliver

We make it easy for your users to find, do or buy whatever they need.

Desktop, mobile or tablet - from User Experience design to Conversion Rate Optimisation, we can help.

Our UX Approach

Sales are the lifeblood of your business. Don't waste your chance to convert a user.

Our CRO Approach

Conversion Rate Optimisation (CRO) – the key to better results

Every visit that doesn’t convert is a lost opportunity. Our Conversion Rate Optimisation expertise can help you deliver a smooth online experience, based on an in-depth understanding of your customers’ needs.

Through external reviews of your activities or collaborative workshops, we’ll pinpoint where you can improve – and how.

Our CRO approach

Simpler, better customer interaction through… 

Looking for more leads?

We’ll research your customers, the websites they use and the best way to get your brand in front of them. Then we’ll establish a footfall, so they keep coming to you.

Our Conversion Rate Optimisation (CRO) team will improve the customer journey, increasing customer acquisition to maximise your return on investment.

Our lean UX approach

We’ve led the design on successful digital projects for major players from JCB and Beauty Crew to Lottery New Zealand.

Drawing on our in-depth UX expertise, we created stunning websites and marketing campaigns that really speak to their customers and address their needs.

Learn about Lean UX

Are your customers getting right the message about your business?

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Why trust Higher Ground with your user experience?

It’s all about making the right decisions. Whatever your business, whatever your scale, your website, campaign or app will benefit from:

Our experience. Between us, we’ve spent over 40 years working on successful digital projects.·      

Our lean UX approach. You’ll be impressed how fast we understand your project and the way your users think.

Our expertise. In the areas that are crucial to successful optimisation – Customer Journey Mapping, Conversion Rate Optimisation, User Testing and more.

CRO Agency Manchester - Higher Ground

Successful results that speak for themselves

Based on 18 reviews

Our latest optimisation posts

Why User Experience (UX) design makes sense for online strategy

Our UX Approach