Specialist UX & CRO agency

We overhaul ageing websites, brands and SaaS platforms to make them clearer, more distinctive and more effective at attracting high value customers.
has
evolved.
Your
digital
presence
should
too.

Strategy, UX, branding, development and CRO, brought together by one experienced team.

View our work
25
Years
UX & CRO
4
x
Conversion rates for Fettle
300%
Increase
JCB enquiries
50+
Clients
Amazing reviews

What needs transforming?

Work with the team behind the Smart Pension app, JCB’s global website, Wrightbus’ UPTIME 365 telematics platform and Fettle’s high-converting website, which supported its growth before its acquisition by Kwik Fit.

BUILT FOR THE AI AGE

AI accelerates the thinking. We design, build and deploy the experience.

Anyone can now use AI to research a market, develop ideas, plan content or suggest improvements. The challenge is finding the time and expertise to turn those answers into a rich digital experience that customers can actually use.

Higher Ground turns AI assisted thinking into clear propositions, structured content, distinctive branding, intuitive journeys and fully developed websites or SaaS platforms.

We combine the speed of AI with human judgement, UX, creative design, development and CRO to create experiences that feel credible, work across every screen and guide customers towards action.

Our Website Design
CRO is a great website investment
Trusted by JCB, Wrightbus, Fettle and more
UX specialists and CRO experts delivering results for our clients
Website Case study: Fettle

A new website that helped drive growth

Higher Ground planned, designed and built a new Webflow website around Fettle’s customer booking journey. Conversion rates quadrupled as the business expanded, before Fettle was acquired by Kwik Fit.
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Case study: JCB

Increasing website sales lead conversion rates by over 300%

Following a full CRO & UX audit and redesign JCB saw a 66% increase in new machine enquiries including a 300% increase in enquiries for large excavators.
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Total Web strategy

Helping Trace generate amazing leads and #1 ranked keywords

Increasing the value of their customers with new websites, content, monthly SEO and inhouse strategy sessions.
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UX & CRO specialists

When your digital presence falls behind

Businesses evolve. Services change, products grow and customers become more demanding. But websites, branding and software platforms often continue to represent a company as it was several years ago.

Higher Ground brings the whole experience up to date. We clarify what you offer, strengthen how your business is perceived and create digital journeys that make it easier for customers to understand, trust and choose you.

About UX Design
CRO is a great website investment
more than 25 years in UX & CRO
UX & CRO packages tailored to your needs.
UX agency servces

A UX agency that Increases Conversion rates

We are a UX agency that increases conversion rates. We design digital experiences that don’t just look good, they perform. By combining UX strategy, behavioural insight, and CRO principles, we turn more of your existing traffic into leads, sales, and measurable business growth.
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websites Using UX & Webflow

Smarter websites built conversion and search

Future-ready websites and optimisation from just £750/month. Designed for AI-era visibility and performance, with ongoing CRO, UX, and SEO support to help convert more of the right visitors into loyal customers.
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CRO strategies

Conversion Optimisation that delivers results

Our CRO packages are designed to boost conversions through data-led analysis, journey mapping, and continuous A/B testing—turning more of your existing traffic into paying customers.
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UX for saas

Merging data points, user actions and user interface design.

We design SaaS experiences that simplify complex tasks, improve usability, and drive user adoption. Through user research, journey mapping, and clean interface design, we create intuitive workflows that keep users engaged and coming back.
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Strategy, UX, branding, development and CRO, brought together by one experienced team.
Fantastic results and amazing clients
for over 20 years in CRO & UX