We are a digital design agency specialising in User Experience & CRO.

User Experience agency

Specialists in UX Design

Improve your website or application using our UX design expertise. We'll research your target audience and design intuitive digital interfaces to increase interaction and convert more users.

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We’re highly reviewed...

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Why is UX good for business?

In this PDF you will learn about the business value of UX and how to apply UX methods to gain high levels of business growth. If you're looking to invest into UX, this PDF is for you.

Lower cost of customer acquisition

Increased customer retention

Gain more insights from user engagement

Optimise resources, development time and costs

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Working with great companies

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Having a website or app is one thing. Making it successfully align with your business strategy is entirely different.

We can help you make your website or app more successful for its target audience.

Leave us a message here and we'll get in touch.

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Conversion Rate Optimisation

As conversion rate specialists we optimise business strategies.

Grow your business online or get more from your existing strategy with our 15+ years experience in CRO (Conversion Rate Optimisation).

Conversion Rate Optimisation for Lead Generation

Increasing your conversion rates usually translates as increased leads. Higher Ground are a Conversion Rate Optimisation agency - a key part of our work is measuring leads against your business success, not arbitrary metrics that don't affect your bottom line.

Use our CRO expertise and:

  • Make your website visitors your customers
  • Develop & grow your online presence
  • Maximise returns from marketing spend
  • Convert your target users into sales
Digital marketing agency

We use successful & bespoke digital marketing methodologies.

With a digital marketing campaign from Higher Ground you can provide a constant flow of visitors to people interested in your product or service.

"Not only did Higher Ground provide a new way of website planning and strategy, but delivered it in a lean fashion. Excellent communicators and able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise efficiency."
Darren Kerry
Former Head of Digital, West 7 Media
"We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority. Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design."
Paul Kutschmarski
CTO, Web Presence
"Higher Ground helped us increase our leads tenfold. They created us a website to help us sell software training and get more visitors through SEO. We have number one ranking keywords in Google and a great source of new business enquiries. They are a great team to work with, really helpful, transparent and approachable. Highly recommended."
Emma Rush
CEO - Think & Do
A real focus on driving more profitability from website design. I have worked with Higher Ground for many years on UX/UI projects. Initially at JCB and more recently on projects for various B2B clients. They are passionate about website design and stay current with the latest trends. The results for clients are more leads and sales from their website.
Micheal Plummer
Former Head of Marketing - JCB

Our posts about UX, optimisation and more


We are a smart, lean and successful digital agency, specialising in UX/UI & CRO strategy.