CRO website analysis

Gain invaluable insights and guide you to success with us

Use our expertise in CRO to analyse your website and make improvements

Expert website analysis services can provide invaluable insights. Analyse your website or application data to learn from users and make improvements.

For any digital platform to succeed you need to understand what your users want, then analyse the data to discover and report what is actually going on. Our Conversion Rate Optimisation (CRO) analysis services can help.

CRO website analysis services

Our CRO website analysis services help guide us to make improvements.

Website data analysis

Our workshops are focused two-hour sessions dedicated to finding solutions to your conversion issues. It’s a collaborative process led by our experts; they’ll share their knowledge and ask the right questions to prompt valuable discussions.

Over the course of each workshop, we’ll work to identify ways to improve interaction on your website or app and increase your conversion rates.

What we do

  • Report on effectiveness and use Commander Data to help us make decisions

  • Improve your website's purpose and convert more customers from your marketing traffic

User Experience Analysis

How are people interacting with your website or application? Where do they stop interacting? What do they need to do? What methods are you using to analyse user journeys?

Higher Ground are specialists in analysing user behaviour and experiences throughout their journey on a digital platform. We can report on findings and then create bespoke customer journeys for each business that enables them to be more successful through our scientific approach to design decisions.

  • We analyse key metric data information such as user interaction and marketing spend

  • Use data to help us improve user experience and maximise user interaction

Conversion rate analysis

Get a better Return On Investment by improving conversion rates. We analyse key metric data information such as; user interaction, marketing spend, keyword data and lead information to help devise a highly effective CRO strategy. We use data provided by specialist software such as Analytics, ClickTale, HotJar, Optimizely and CrazyEgg to identify how users interact and devise improved strategies. These will make your customer journey better and improve your overall strategic CRO approach.

What we do

  • We analyse key metric data information such as user interaction and marketing spend

  • Use data to help us improve user experience and maximise user interaction

SEO website analysis

For any Search Engine Optimisation strategy to succeed you need to understand market data and leverage it in your company's favour. There are many factors to analyse that influence Search Engine Optimisation strategy. Our approach analyses link building, google Page Experience algorithms, content strategy, social media reach, and many more factors. We use tools to analyse and audit technical elements such as broken pages, or slow loading content.

What we do

  • Analyse a website for issues, fixing problem pages

  • Make better user experiences across all website pages

Pay Per Click

Having an external team review your current Pay Per Click approach is always good for a second opinion and for gaining knowledge.Some agencies don't provide reports or prove their worth. The best approach is to conduct regular audits and reviews of keyword spend vs revenue. We can help you get more from your campaign - even if you want to stay with your current provider.

  • Make improvements to the effectiveness of your PPC campaigns

  • Use CRO experts to optimise your campaign for targeted users

Why Conversion Rate Optimisation (CRO) is so important

People often judge a company based on their website: its ease of use, its visual aesthetic and its clear value to them as a potential customer. This is where Conversion Rate Optimisation plays an essential role.How to increase conversion rates can be a complicated process.

But if the right steps are taken, (by using our tried and tested methods from 20+ years of CRO Agency expertise) you will increase conversion rates and learn how to self-optimise your website and sustain user engagement; resulting in more enquiries to your business and greater confidence in your marketing strategy as a whole.

CRO is about combining numerous areas of information, from data to business strategy to User Experience. So regularly analysing the results of your efforts and adjusting your strategy accordingly is essential.

Our approach to website analysis

How do we approach website analysis?

By analysing data from a wide range of sources we can report on their effectiveness and take a data-driven approach to help us make informed decisions. We'll learn how and where to make user experience improvements, improve business processes, and convert more customers from your marketing traffic. All of which helps to foster better interaction and encourage business growth. And that’s what CRO is all about. 

Hear from our happy customers

"Higher Ground were brought in to lead the UX on a game changing piece of website design at Pacific Magazines & Seven West Media in Australia. Not only did they provide a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering. I have no hesitation in highly recommending Higher Ground Agency to anyone needing a better way to approach website strategy."

Darren Kerry
Digital Director / Seven West Media

Higher Ground have a real focus on driving more profitability from website design. I have worked with Rob and the team for many years on UX/UI projects. Initially at JCB and more recently on projects for various B2B clients on numerous UX/UI and CRO projects. The results for clients are great looking websites and more leads and sales from their website.

Michael Plumber
Former Head of Marketing / JCB

We hired Milen’s team for building a digital marketing company's proprietary social media management platform.The platform they delivered is quickly acquiring users. The functional solution allows third-party clients to effectively market themselves. The team maintained stellar communication and boasted a quick turnaround with the project. They're clearly passionate about their work. I truly enjoy working with them.

Clara Kim
Reach Advance

Higher Ground & Milen's team have been working with us for over two years. They lead the way in helping us design and develop a powerful freight booking application, plus a whole bunch of digital platforms and websites we are using commercially. Our website conversion rates are in good shape and we're constantly growing our network of deliveries through the application. We look forward to working with Higher Ground more.

Robert Lynch
Owner Couriers & Freight

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Successful CRO and UX optimisation for leading companies

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