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APOC ecommerce
Summary
APOC STORE features a vivid collection from some of the world's best fashion and product designers. Many of the products on sale are highly stylistic and extremely marketable on social media. Our role was to increase Shopify conversions and maintain the abstract branded web design.
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Our services
Conversion Rate Optimisation
Increase Shopify conversion rates
UX design
Encourage users to shop, find and buy within two clicks.
Improve customer browsing
Total overhaul of the navigation to encourage product browsing
Overhaul of product pages making purchase easier
Project details
We inherited this meticulously built and customised Shopify website from another design agency. Traffic was high and social media activity was excellent. However, as is all too common with such websites, 99.5% of the site’s users weren’t making a purchase.
Our primary objective as a CRO agency is to encourage users to shop, find and buy within two clicks.
We worked systematically, month-on-month, to optimise the site. We began with the homepage, followed by subsequent templates, collections, product pages, search results, basket, and checkout steps. The site already had an established and striking visual language, so preserving this also presented challenges.
Feedback
This was a challenging but immensely rewarding project. I have never worked on a website with such stylistic grid designs. It was extremely satisfying to see our efforts produce positive results.
To complete the categorisation task we used Shopify collections. Some collections such as fashion, art, shoes and hats already existed. We added the remaining collections to the site and then created a set of rules that would display subcategories under certain conditions. To do this, I had to hard-code these new rules into the website’s template.
It was then a case of us working on the navigation system to ensure users could access these new categories easily and logically.
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About
We use User Experience (UX) design and Conversion Rate Optimisation to make sure your digital strategy focuses on what your customers care about most.
Call: 0161 706 1620
