CRO Audit

Analyse user/cart abandonment data
Review UX/UI insights & interactions
Earn more revenue from ecommerce
Convert your target users into sales

CRO is all about driving more revenue.

Audience Analysis & Brand Awareness Analysis

Here we investigate all your marketing data and hold meetings to gain insights into your business and historical marketing methods. We investigate Google Analytics data and identify which channels people are not converting from.

You will discover poorest performing channels and why this might be happening. We will make recommendations to help you make quick improvements focussing on the low hanging fruit and maximise opportunities without any design or development required.

We’ve optimised conversion rates for
Would you like to improve your conversion rates and drive more sales?
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Behavior & Top task Analysis and User/Cart Abandonment Analysis

We investigate at which stages users are failing to engage. What is making some people convert and others not? What tasks are your users struggling with?

We will highlight cart and user abandonment across all stages of the user journey. Plus offer expert advice recommending how to improve the user journey and increase conversions. We’ll install tags and heatmap software to help gather data.

UX/UI Insights, Heatmaps & Screen Recording Analysis

Knowledge is power!

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CRO Audit

Book a Conversion Rate Optimisation (CRO) audit or review

hello@ground.co.uk

Conversion Rate Optimisation FAQs

What is conversion rate optimisation?

The term Conversion Rate Optimisation basically means the approach used to increase the percentage of visitors to your website, landing page or online marketing campaign that convert into an action or customers.

How are conversions recorded?

Website conversions are traditionally a Google Adwords measure that records the percentage of people successfully taking any action you may design for them. For example, people calling your office telephone, filling in contact forms, downloading a brochure, signing up for newsletters, taking part in a survey and anything else that helps you get feedback or sales from the people using your website.

How do Higher Ground optimise conversion rates?

Depending on what you are trying to achieve, we will optimise your strategy to increase conversion rates. This helps you maximise return on investment, increase sales or whatever KPI you use to measure success.

Here at Higher Ground, our CRO team run short, high-value workshops, so you get the most from our expertise with little outlay.

If you need more people calling your office telephone, filling in contact forms, downloading a brochure, signing up for newsletters, buying products - our Conversion Rate Optimisation team will show you how.

What are the main benefits with Conversion Rate Optimisation?

No matter what your business, it is essential that you understand who your customers are and what they need so you can effectively market to them. The information that Conversion Rate Optimisation (CRO) provides aids you in creating buyer personas.  Having great insight into who your customers are and optimising your website or landing page accordingly can help in generating more and better customers, allowing you to focus your spend in the right places.

What results can you achieve from Conversion Rate Optimisation?

This is a question we get asked all the time, and the honest answer is we don't know. Conversion rates are no longer a measure in your Pay Per Click (PPC) account. For instance, a conversion could be a new customer coming on board. At Higher Ground, we believe conversions should be aligned with your business KPIs. After all, there is a huge difference between how you acquire a good lead versus using design and marketing to make it happen.

That said, PPC is usually the best way to learn from your target audience, mainly because with PPC you can experiment. PPC also offers you fast insights into what new customers think about your business. But conversion can also measure how many customers you acquire from your marketing.

"Not only did Higher Ground provide a new way of website planning and strategy, but delivered it in a lean fashion. Excellent communicators and able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise efficiency."
Darren Kerry
Former Head of Digital, West 7 Media
"We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority. Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design."
Paul Kutschmarski
CTO, Web Presence
"Higher Ground helped us increase our leads tenfold. They created us a website to help us sell software training and get more visitors through SEO. We have number one ranking keywords in Google and a great source of new business enquiries. They are a great team to work with, really helpful, transparent and approachable. Highly recommended."
Emma Rush
CEO - Think & Do
Get expert help and your boost your conversion rates
hello@ground.co.uk

What kind of Conversion Rate Optimisation do we offer?

Conversion Rate Optimisation for Lead Generation

Increasing your conversion rates usually translates as increased leads. Higher Ground are a Conversion Rate Optimisation agency - a key part of our work is measuring leads against your business success, not arbitrary metrics that don't affect your bottom line.

Our typical CRO services are:

  • Studies of website usage from Analytics
  • Identifying problem traffic channels
  • Identifying problem pages and form drop offs
  • Rapidly designing new landing pages for better interaction
  • Recommending methods for better audience marketing
  • Setting up A/B testing
  • Performing user testing for conversions
  • Installing Gtags and analysis tools (ClickTale, Crazy Egg etc and report on user flow)
Conversion Rate Optimisation for SEO

Organic SEO can often mean lots of content. We can help you increase leads from organic search pages. It's been a long road and a lot of hard work to get the visitors, don't waste any chance to convert them. This type of CRO work often involves restructuring some pages but can boost your sales with a few minor adjustments.

Find out more about our Organic SEO Services.

Conversion Rate Optimisation for PPC

By structuring and managing Pay Per Click campaigns correctly, we can optimise how convert more visitors into enquiries, sales or relevant business goals.

Our User Experience team can help you create custom user journeys to increases relevancy and boosts conversions.

What kind of CRO Audit do we offer?

Continuous optimisation, user testing and prototyping

Calling upon our experience with brands such as Think Money, New Zealand Lottery and JCB, our team will devise new effective methods to convert more users from a range of user journeys.

We will perform user testing sessions and provide wireframes to continuously identify usability issues to increase conversions/sales. We will provide monthly reports into effectiveness and ensure your brand is well set to increase Return On Investment across all channels.

More useful CRO information