CRO Audit

Enhance your website or app from a UX & CRO perspective. Your business will gain from a CRO audit.

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Analyse user/cart abandonment data
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Review UX/UI insights & interactions
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Earn more revenue from ecommerce
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Convert your target users into sales
Couriers & Freight

68% increase in bookings

App Design & CRO
Couriers & Freight
JCB

600% increase in online enquiries

UX & Analysis
JCB
My Lotto

21% increase in ticket sales

Website & App
My Lotto
Immotion VR

400% increase in sales

CRO & UX
Immotion VR
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Let us audit your website and marketing to assess your conversion rates

Audience Analysis & Brand Awareness Analysis

Here we investigate all your marketing data and hold meetings to gain insights into your business and historical marketing methods. We investigate Google Analytics data and identify which channels people are not converting from.

You will discover poorest performing channels and why this might be happening. We will make recommendations to help you make quick improvements focussing on the low hanging fruit and maximise opportunities without any design or development required.

We’ve optimised conversion rates for
If we could increase your marketing conversion rates by 2% - what would that look like for your bottom line?
hello@ground.co.uk

Behavior & Top task Analysis and User/Cart Abandonment Analysis

We investigate at which stages users are failing to engage. What is making some people convert and others not? What tasks are your users struggling with?

We will highlight cart and user abandonment across all stages of the user journey. Plus offer expert advice recommending how to improve the user journey and increase conversions. We’ll install tags and heatmap software to help gather data.

UX/UI Insights, Heatmaps & Screen Recording Analysis

Reach the Higher Ground

We work with a wonderfully wide variety of companies and organisations. Send us your details and we will be in touch to discuss a quote for your project.

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CRO Audit

Book a Conversion Rate Optimisation (CRO) audit or review

What CRO methods do we use?

We are a leading UX and CRO agency that work with you to clearly communicate your brand value and build trust online. We use tried and tested methods which are proven to provide measurable improvements and increase the opportunities for and likelihood of a visitor converting. 

74% of businesses that invest in the following conversion rate optimisation services are rewarded by significant increases in sales (The Truelist, 2021).

Your website may be attracting visitors, but your conversion rates may not be reaching their full potential. During our audit, we take a look into all factors which could potentially cause problems with conversion success, offering winning methodologies for lead generating strategies:

Funnel Analysis

This helps you better understand your customer experience, spotting where your visitors engage most and where they turn away. We analyse each stage of your sales funnel, optimising CTAs and other site elements for better conversion..

A/B Testing

You can frequently compare multiple versions of your landing pages to select the best layout, refining calls to action on your high traffic pages to improve conversion rates. Our A/B testing services range from testing a different call to action to switching between different landing pages to find what works best.

Google Analytics

We use Google Analytics to track your behavioural metrics (including online traffic, bounce rate, page views and average session duration), analyse your user behaviour and generate real-time reports to improve your CRO SEO efforts and improve conversion rate.

Learn more about our website analysis service here.

User Journeys

Understanding how your visitors explore your site highlights areas that need attention and areas that are working well. This knowledge enables us to suggest changes to significantly impact your conversion rates.  

Learn more our UX agency design Processes.

User Behaviour Analytics

We identify and analyse your user behaviour, such as their click behaviour and browsing and purchase activities, to determine user patterns and get more new and returning visitors to convert.

Heatmaps

Heat mapping is an accurate way to observe how your visitors travel through your site. From how long they stay on the page, to which CTAs were used most. You’ll be sure to see ROI and sales increases with a CRO strategy designed to enhance your customers’ journeys online.

Multiple Element Testing

We test numerous aspects of your website pages in order to see which work best. Doing this testing enables us to create designs for your page content that actively encourage interactions, conversions and sales.

UX & UI Design

How your landing page is structured, where your CTA button is located and where specific site elements are positioned can significantly lower bounce rate and increase website conversion rate. Skilful UX & UI design will enhance your site functionality, accessibility and usability.

Learn more about UX Design tips - Avoiding information overload.

Search Engine Optimization (SEO)

We create a data-driven foundation for generating leads and converting visitors. We perform A/B testing of your site elements, including CTA button, page content and keyword targeting, creating a seamless, intuitive website experience for better sales results and ROI.

In one of our blog articles we talk about Organic SEO tips.

Content Writing

Your content needs to be persuasive to make people want to take action. Our content specialists can create data-driven content that promotes better online engagement and more website conversions. Improve your Conversion Rate by learning about Copywriting tips for CRO

What kind of Conversion Rate Optimisation do we offer?

Conversion Rate Optimisation for Lead Generation

Increasing your conversion rates usually translates as increased leads. Higher Ground are a Conversion Rate Optimisation agency - a key part of our work is measuring leads against your business success, not arbitrary metrics that don't affect your bottom line.

Our typical CRO services are:

  • Studies of website usage from Analytics
  • Identifying problem traffic channels
  • Identifying problem pages and form drop offs
  • Rapidly designing new landing pages for better interaction
  • Recommending methods for better audience marketing
  • Setting up A/B testing
  • Performing user testing for conversions
  • Installing Gtags and analysis tools (ClickTale, Crazy Egg etc and report on user flow)
Conversion Rate Optimisation for SEO

Organic SEO can often mean lots of content. We can help you increase leads from organic search pages. It's been a long road and a lot of hard work to get the visitors, don't waste any chance to convert them. This type of CRO work often involves restructuring some pages but can boost your sales with a few minor adjustments.

Find out more about our Organic SEO Services.

Conversion Rate Optimisation for PPC

By structuring and managing Pay Per Click campaigns correctly, we can optimise how convert more visitors into enquiries, sales or relevant business goals.

Our User Experience team can help you create custom user journeys to increases relevancy and boosts conversions.

We’re highly reviewed...

"Not only did Higher Ground provide a new way of website planning and strategy, but delivered it in a lean fashion. Excellent communicators and able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise efficiency."
Darren Kerry
Former Head of Digital, West 7 Media
"We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority. Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design."
Paul Kutschmarski
CTO, Web Presence
"Higher Ground helped us increase our leads tenfold. They created us a website to help us sell software training and get more visitors through SEO. We have number one ranking keywords in Google and a great source of new business enquiries. They are a great team to work with, really helpful, transparent and approachable. Highly recommended."
Emma Rush
CEO - Think & Do
A real focus on driving more profitability from website design. I have worked with Higher Ground for many years on UX/UI projects. Initially at JCB and more recently on projects for various B2B clients. They are passionate about website design and stay current with the latest trends. The results for clients are more leads and sales from their website.
Micheal Plummer
Former Head of Marketing - JCB

Conversion Rate Optimisation FAQs

What is conversion rate optimisation?

The term Conversion Rate Optimisation basically means the approach used to increase the percentage of visitors to your website, landing page or online marketing campaign that convert into an action or customers.

Learn more about "What is Conversion Rate Optimisation"

How are conversions recorded?

Website conversions are traditionally a Google Adwords measure that records the percentage of people successfully taking any action you may design for them. For example, people calling your office telephone, filling in contact forms, downloading a brochure, signing up for newsletters, taking part in a survey and anything else that helps you get feedback or sales from the people using your website.

How do Higher Ground optimise conversion rates?

Depending on what you are trying to achieve, we will optimise your strategy to increase conversion rates. This helps you maximise return on investment, increase sales or whatever KPI you use to measure success.

Here at Higher Ground, our CRO team run short, high-value workshops, so you get the most from our expertise with little outlay. For example learn why should you run design sprints.

If you need more people calling your office telephone, filling in contact forms, downloading a brochure, signing up for newsletters, buying products - our Conversion Rate Optimisation team will show you how.

What are the main benefits with Conversion Rate Optimisation?

No matter what your business, it is essential that you understand who your customers are and what they need so you can effectively market to them. The information that Conversion Rate Optimisation (CRO) provides aids you in creating buyer personas.  Having great insight into who your customers are and optimising your website or landing page accordingly can help in generating more and better customers, allowing you to focus your spend in the right places.

What results can you achieve from Conversion Rate Optimisation?

Simply put, conversion rate optimisation can improve and maximise the impact of your digital marketing efforts and provide you with an incremental pathway to business success. 

With CRO you can improve both the quality and quantity of your conversions, relative to your specific website goals; such as e-commerce sales, quote requests, contact form submissions,  telephone calls or sign ups for PDF downloads.

Conversions should be one of the most important facets of your website, because no matter how impressive your website looks, if your goals aren’t being completed by visitors, it’s not successful from a business perspective.CRO creates a cumulative positive effect for your business.

The impact of these marginal gains can result in significant improvements once they’re combined and game-changing results for your business.Interested to learn more about PPC and Conversion Rate Optimisation

What kind of CRO Audit do we offer?

Continuous optimisation, user testing and prototyping

Calling upon our experience with brands such as Think Money, New Zealand Lottery and JCB, our team will devise new effective methods to convert more users from a range of user journeys.

We will perform user testing sessions and provide wireframes to continuously identify usability issues to increase conversions/sales. We will provide monthly reports into effectiveness and ensure your brand is well set to increase Return On Investment across all channels.

More useful CRO information

What kind of Conversion Rate Optimisation do we offer?

Conversion Rate Optimisation for Lead Generation

Increasing your conversion rates usually translates as increased leads. Higher Ground are a Conversion Rate Optimisation agency - a key part of our work is measuring leads against your business success, not arbitrary metrics that don't affect your bottom line.

Our typical CRO services are:

  • Studies of website usage from Analytics
  • Identifying problem traffic channels
  • Identifying problem pages and form drop offs
  • Rapidly designing new landing pages for better interaction
  • Recommending methods for better audience marketing
  • Setting up A/B testing
  • Performing user testing for conversions
  • Installing Gtags and analysis tools (ClickTale, Crazy Egg etc and report on user flow)
Conversion Rate Optimisation for SEO

Organic SEO can often mean lots of content. We can help you increase leads from organic search pages. It's been a long road and a lot of hard work to get the visitors, don't waste any chance to convert them. This type of CRO work often involves restructuring some pages but can boost your sales with a few minor adjustments.

Find out more about our Organic SEO Services.

Conversion Rate Optimisation for PPC

By structuring and managing Pay Per Click campaigns correctly, we can optimise how convert more visitors into enquiries, sales or relevant business goals.

Our User Experience team can help you create custom user journeys to increases relevancy and boosts conversions.

JCB website design

Our posts about CRO, optimisation and more

USER EXPERIENCE AGENCY

We are a smart, lean and successful digital agency, specialising in UX/UI & CRO strategy.

hello@ground.co.uk