Use a CRO audit to increase sales and UX through your website
Make logical and strategic decisions to optimise your website with a Higher Ground CRO audit
We specialise in Conversion Rate Optimisation (CRO) audits, designed to identify areas where your site could perform better. Whether your goal is to sell more products, increase leads, or raise funds, we’ll analyse key factors like:
Even a 1% improvement in conversion rates could make a surprising difference to your ROI. Talk to our team today about a CRO audit for your website.
It's always a good time to conduct a website CRO audit
The way people use and perceive websites changes fast. So it's always a good time to conduct a CRO audit. We’ll help you find quick wins and high value fixes that can make a real difference to your results.
A conversion rate optimisation (CRO) audit gives you a 360-degree view of your site’s performance, helping you understand how customers experience your website and how effective your valuable marketing actually is. It’s all about getting rid of guesswork, using research and data to steer your strategy and improve conversion.
Our experts will use a combination of research, data, and targeted tests to understand your users’ behaviour, iron out the bumps in your customer journey, and improve conversions.
Use our CRO audits to identify areas to improve and drive more business
Expert audits to guide your strategy and improve conversion
Different agencies might do it differently but at Higher Ground, we start every CRO audit with a workshop. These intensive two-hour sessions can take you from initial ideas to action plan with the support and guidance of our experienced CRO experts. Following this, we can understand how to approach solving the problem of increasing conversion rates.
Sales strategy and marketing recommendations
Technical audit to identify problems with performance conversions
Gathering insights to highlight issues with usability
Report on findings and provide a clear path forward
It’s important we all know what we’re trying to achieve and take time to define what success looks like. Whether it’s a 1% conversion uplift on your best performing page or moving more customers from browsing to booking a call, we’ll help you set your project goals, map your conversion funnel, and identify priority pages.
Sales strategy and marketing recommendations
Technical audit to identify problems with performance conversions
It’s important we all know what we’re trying to achieve and take time to define what success looks like. Whether it’s a 1% conversion uplift on your best performing page or moving more customers from browsing to booking a call, we’ll help you set your project goals, map your conversion funnel, and identify priority pages.
Sales strategy and marketing recommendations
Technical audit to identify problems with performance conversions
Now, it’s time to make changes. We’ll work with you to find friction points and eliminate bugs, blockers, and bumps in your customer journey. There’s no one-size-fits-all and our recommendations will be tailored to your business, but they could include optimising your headlines, improving call-to-actions, adding social proof, or clearing up your product image quality.
Sales strategy and marketing recommendations
Technical audit to identify problems with performance conversions
For more complex conversion issues, we’ll use the research gathered to make a hypothesis and start an A/B test. It’s the easiest and most cost-effective way of tackling a page that is low converting, making sure you only implement permanent changes when you know they’ll move the needle. Simply split traffic and let your experiment run – and don’t worry, we’ll keep you updated on the results every step of the way.
Let our CRO specialists audit your website strategy and tell you what needs to change.
Our CRO audit uncovered key opportunities in JCB’s marketing and website experience. By acting on the data, we designed a high-converting website template that was adopted in over 12 countries. Within the first three months, JCB saw a 66% increase in new machine enquiries and a 300% surge in large excavator leads—clear proof of how data-led UX improvements drive high-quality demand.
Our CRO audit dives deep into your marketing data to uncover where and why you're losing conversions. We work alongside your team to pinpoint underperforming channels, ineffective landing pages, and overlooked opportunities in your funnel. From ad clicks to final conversions, we audit every stage to reveal actionable insights. Whether it’s improving ROI from paid campaigns or identifying drop-off points in your user journey, we give you the clarity—and strategy—to turn browsers into buyers.4o
Great projects aren't just about using the best tools in the box (such as UX design, CRO & amazing development). It's about great working relationships, and of course results! Here are some of our latest clients.
