Use a CRO audit to increase sales through your website
Make logical and strategic decisions to optimise your website with a Higher Ground CRO audit
We specialise in Conversion Rate reviews, designed to identify areas where your site could perform better. Whether your goal is to sell more products, increase leads, or raise funds, we’ll analyse key factors like:
Even a 1% improvement in conversion rates could make a surprising difference to your ROI.
It's always a good time to conduct a website CRO audit
The way people use and perceive websites changes fast. So it's always a good time to conduct a CRO audit. We’ll help you find quick wins and high value fixes that can make a real difference to your results.
A conversion rate optimisation (CRO) audit gives you a 360-degree view of your site’s performance, helping you understand how customers experience your website and how effective your valuable marketing actually is. It’s all about getting rid of guesswork, using research and data to steer your strategy and improve conversion.
Our experts will use a combination of research, data, and targeted tests to understand your users’ behaviour, iron out the bumps in your customer journey, and improve conversions.
Use our CRO audits to identify areas to improve and drive more business
Expert audits to guide your strategy and improve conversion
Different agencies might do it differently but at Higher Ground, we start every CRO audit with a workshop. These intensive two-hour sessions can take you from initial ideas to action plan with the support and guidance of our experienced CRO experts. Following this, we can understand how to approach solving the problem of increasing conversion rates.
Sales strategy and marketing recommendations
Technical audit to identify problems with performance conversions
Gathering insights to highlight issues with usability
Report on findings and provide a clear path forward
It’s important we all know what we’re trying to achieve and take time to define what success looks like. Whether it’s a 1% conversion uplift on your best performing page or moving more customers from browsing to booking a call, we’ll help you set your project goals, map your conversion funnel, and identify priority pages.
Sales strategy and marketing recommendations
Technical audit to identify problems with performance conversions
It’s important we all know what we’re trying to achieve and take time to define what success looks like. Whether it’s a 1% conversion uplift on your best performing page or moving more customers from browsing to booking a call, we’ll help you set your project goals, map your conversion funnel, and identify priority pages.
Sales strategy and marketing recommendations
Technical audit to identify problems with performance conversions
Now, it’s time to make changes. We’ll work with you to find friction points and eliminate bugs, blockers, and bumps in your customer journey. There’s no one-size-fits-all and our recommendations will be tailored to your business, but they could include optimising your headlines, improving call-to-actions, adding social proof, or clearing up your product image quality.
Sales strategy and marketing recommendations
Technical audit to identify problems with performance conversions
For more complex conversion issues, we’ll use the research gathered to make a hypothesis and start an A/B test. It’s the easiest and most cost-effective way of tackling a page that is low converting, making sure you only implement permanent changes when you know they’ll move the needle. Simply split traffic and let your experiment run – and don’t worry, we’ll keep you updated on the results every step of the way.
With our consulting service, our experts will become part of your team, training your key stakeholders and product teams so that they’re equipped to continue our work long-term. We can consult on UX strategy, principles, and best practices, or to support specific projects like rebranding or website launches. Think of us as your personal problem-solvers, swooping in to deliver solutions to your most persistent pain points.
We’re passionate about making digital work for our customers. Through strategic Pay Per Click and powerful Conversion Rate Optimisation, we help businesses maximise their marketing ROI and turn clicks into lasting success.
Our ethos is about making digital successful for our customers, using Pay Per Click, SEO & CRO. All of which help companies get more business from clicks.
Call: 0161 706 1620
