Enhance your website or app from a UX & CRO perspective. Your business will gain from a CRO audit.
68% increase in bookings
600% increase in online enquiries
21% increase in ticket sales
400% increase in sales
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If you haven't undertaken any Conversion Rate Optimisation (CRO) work before, you first should start with an audit.
As with most CRO audits, the more you invest in the audit, the better the insights will be. The types of CRO analysis we usually apply are;
Here we investigate all your marketing data and hold meetings to gain insights into your business and historical marketing methods. We investigate Google Analytics data and identify which channels people are not converting from.
You will discover poorest performing channels and why this might be happening. We will make recommendations to help you make quick improvements focussing on the low hanging fruit and maximise opportunities without any design or development required.
We investigate at which stages users are failing to engage. What is making some people convert and others not? What tasks are your users struggling with?
We will highlight cart and user abandonment across all stages of the user journey. Plus offer expert advice recommending how to improve the user journey and increase conversions. We’ll install tags and heatmap software to help gather data.
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Our UXers take all the data from the previous steps and study website usability. We’ll investigate Mobile vs Desktop use, the main campaign landing or product/service pages and identify how to make these convert more users.
Our report will highlight issues with accessibility, content hierarchy, page engagement, content strategy and discover weak points of the user journey. We will provide wireframes to indicate how to improve the UI and increase conversions.
We are a leading UX and CRO agency that work with you to clearly communicate your brand value and build trust online. We use tried and tested methods which are proven to provide measurable improvements and increase the opportunities for and likelihood of a visitor converting.
74% of businesses that invest in the following conversion rate optimisation services are rewarded by significant increases in sales (The Truelist, 2021).
Your website may be attracting visitors, but your conversion rates may not be reaching their full potential. During our audit, we take a look into all factors which could potentially cause problems with conversion success, offering winning methodologies for lead generating strategies:
This helps you better understand your customer experience, spotting where your visitors engage most and where they turn away. We analyse each stage of your sales funnel, optimising CTAs and other site elements for better conversion..
You can frequently compare multiple versions of your landing pages to select the best layout, refining calls to action on your high traffic pages to improve conversion rates. Our A/B testing services range from testing a different call to action to switching between different landing pages to find what works best.
We use Google Analytics to track your behavioural metrics (including online traffic, bounce rate, page views and average session duration), analyse your user behaviour and generate real-time reports to improve your CRO SEO efforts and improve conversion rate.
Learn more about our website analysis service here.
Understanding how your visitors explore your site highlights areas that need attention and areas that are working well. This knowledge enables us to suggest changes to significantly impact your conversion rates.
Learn more our UX agency design Processes.
We identify and analyse your user behaviour, such as their click behaviour and browsing and purchase activities, to determine user patterns and get more new and returning visitors to convert.
Heat mapping is an accurate way to observe how your visitors travel through your site. From how long they stay on the page, to which CTAs were used most. You’ll be sure to see ROI and sales increases with a CRO strategy designed to enhance your customers’ journeys online.
We test numerous aspects of your website pages in order to see which work best. Doing this testing enables us to create designs for your page content that actively encourage interactions, conversions and sales.
How your landing page is structured, where your CTA button is located and where specific site elements are positioned can significantly lower bounce rate and increase website conversion rate. Skilful UX & UI design will enhance your site functionality, accessibility and usability.
Learn more about UX Design tips - Avoiding information overload.
We create a data-driven foundation for generating leads and converting visitors. We perform A/B testing of your site elements, including CTA button, page content and keyword targeting, creating a seamless, intuitive website experience for better sales results and ROI.
In one of our blog articles we talk about Organic SEO tips.
Your content needs to be persuasive to make people want to take action. Our content specialists can create data-driven content that promotes better online engagement and more website conversions. Improve your Conversion Rate by learning about Copywriting tips for CRO
The term Conversion Rate Optimisation basically means the approach used to increase the percentage of visitors to your website, landing page or online marketing campaign that convert into an action or customers.
Learn more about "What is Conversion Rate Optimisation"
Website conversions are traditionally a Google Adwords measure that records the percentage of people successfully taking any action you may design for them. For example, people calling your office telephone, filling in contact forms, downloading a brochure, signing up for newsletters, taking part in a survey and anything else that helps you get feedback or sales from the people using your website.
Depending on what you are trying to achieve, we will optimise your strategy to increase conversion rates. This helps you maximise return on investment, increase sales or whatever KPI you use to measure success.
Here at Higher Ground, our CRO team run short, high-value workshops, so you get the most from our expertise with little outlay. For example learn why should you run design sprints.
If you need more people calling your office telephone, filling in contact forms, downloading a brochure, signing up for newsletters, buying products - our Conversion Rate Optimisation team will show you how.
No matter what your business, it is essential that you understand who your customers are and what they need so you can effectively market to them. The information that Conversion Rate Optimisation (CRO) provides aids you in creating buyer personas. Having great insight into who your customers are and optimising your website or landing page accordingly can help in generating more and better customers, allowing you to focus your spend in the right places.
Simply put, conversion rate optimisation can improve and maximise the impact of your digital marketing efforts and provide you with an incremental pathway to business success.
With CRO you can improve both the quality and quantity of your conversions, relative to your specific website goals; such as e-commerce sales, quote requests, contact form submissions, telephone calls or sign ups for PDF downloads.
Conversions should be one of the most important facets of your website, because no matter how impressive your website looks, if your goals aren’t being completed by visitors, it’s not successful from a business perspective.CRO creates a cumulative positive effect for your business.
The impact of these marginal gains can result in significant improvements once they’re combined and game-changing results for your business.Interested to learn more about PPC and Conversion Rate Optimisation
Calling upon our experience with brands such as Think Money, New Zealand Lottery and JCB, our team will devise new effective methods to convert more users from a range of user journeys.
We will perform user testing sessions and provide wireframes to continuously identify usability issues to increase conversions/sales. We will provide monthly reports into effectiveness and ensure your brand is well set to increase Return On Investment across all channels.
Increasing your conversion rates usually translates as increased leads. Higher Ground are a Conversion Rate Optimisation agency - a key part of our work is measuring leads against your business success, not arbitrary metrics that don't affect your bottom line.
Our typical CRO services are:
Organic SEO can often mean lots of content. We can help you increase leads from organic search pages. It's been a long road and a lot of hard work to get the visitors, don't waste any chance to convert them. This type of CRO work often involves restructuring some pages but can boost your sales with a few minor adjustments.
By structuring and managing Pay Per Click campaigns correctly, we can optimise how convert more visitors into enquiries, sales or relevant business goals.
Our User Experience team can help you create custom user journeys to increases relevancy and boosts conversions.
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