CRO audits

The first step in boosting your conversion rates and increasing sales

CRO agency Higher Ground

Let Higher Ground uncover opportunities with a CRO audit

Conversion rate optimisation makes your website work harder. It means generating more revenue per user while reducing acquisition costs; even a 1% improvement in conversion could make a surprising difference to your profit margin. Sounds good right? A CRO audit is the perfect place to start.

Our experts will use a combination of research, data, and targeted tests to understand your users’ behaviour, iron out the bumps in your customer journey, and improve conversions. 

CRO agency Higher Ground ensure websites generate maximum return on investment

What is a CRO audit?

A conversion rate optimisation (CRO) audit gives you a 360-degree view of your site’s performance, helping you understand how customers experience your website or app. It’s all about getting rid of guesswork, using research and data to steer your strategy and improve conversion. 

Once your website has settled into its groove and generates steady traffic, it’s a good time to conduct a CRO audit. We’ll help you find quick wins and high value fixes that can make a real difference to your results. And it doesn’t have to be one-and-done; we can support your site’s growth by running continuous optimisation plans

Use our CRO agency workshops to find problems that could lead to low conversion rates

How a CRO audit works?

Different agencies might do it differently but at Higher Ground, we start every CRO audit with a workshop. These intensive two-hour sessions can take you from initial ideas to action plan with the support and guidance of our experienced CRO experts. 

  • Marketing audit & recommendations
  • Persona review
  • Technical audit for conversions
  • Installing heatmap software
  • Sales user journey study
  • Highlight issues with usability
  • Report on findings

CRO audit step 1

Get on the same page 

It’s important we all know what we’re trying to achieve and take time to define what success looks like. Whether it’s a 1% conversion uplift on your best performing page or moving more customers from browsing to booking a call, we’ll help you set your project goals, map your conversion funnel, and identify priority pages. 

Use our CRO agency workshops to find problems that could lead to low conversion rates

CRO audit step 2

Analysing behaviour and gathering opinions

Next, we’ll take at in-depth look at how your customers act when they land on your website or open your app. Using a range of insightful tools including heatmaps, session recording, and Google Analytics, we’ll help you understand a typical user journey and how customers act when they go on to convert or drop out of the funnel. 

Qualitative research takes our numerical data to the next level. We’ll find out what drives the user behaviour we’ve noticed by taking an in-depth look at your customer feedback, reviews, and complaints. We can also help you gather valuable insights through user interviews and digital surveys.

CRO audit step 3

Finding quick wins

Qualitative research takes our numerical data to the next level. We’ll find out what drives the user behaviour we’ve noticed by taking an in-depth look at your customer feedback, reviews, and complaints. We can also help you gather valuable insights through user interviews and digital surveys.

Use our CRO agency workshops to find problems that could lead to low conversion rates

CRO audit step 4

Analysing behaviour and gathering opinions

For more complex conversion issues, we’ll use the research gathered to make a hypothesis and start an A/B test. It’s the easiest and most cost-effective way of tackling a page that is low converting, making sure you only implement permanent changes when you know they’ll move the needle. Simply split traffic and let your experiment run – and don’t worry, we’ll keep you updated on the results every step of the way.

Let's get your project started

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Higher Ground Marketing
The Express Building
9 Great Ancoats St
Manchester
M4 5AD