Our work
/ UX design
Higher Ground created a highly effective website to showcase the new Wrightbus Hydrogen bus fleet. All website templates and UX prototypes were designed, developed and launched in under 6 weeks.
WrightBus wanted a total overhaul of their online presence; to help them showcase their new fleet of buses for the renewable energy era, including Hydrogen & Battery powered double decker buses.
Their company relaunch is supported by Jo Bamford’s vision to create 6000 buses in the forthcoming two years. Higher Ground UX agency were invited to design their website and custom build telematics platform, both of which were showcased at the national transport exhibition at Farnborough.
A strong part of this growth strategy was digital. Wrightbus needed a stylish website to showcase their new Hydrogen & Battery powered bus ranges, but also offer a highly effective telematics platform to regional bus companies.
Higher Ground set to work quickly. We ran workshops with sales teams, gathered 3D assets, technical data and photo assets. In parallel our SaaS designers coordinated with in-house technical teams to understand and design a highly complex telematics dashboard.
All website and SaaS platform designs were delivered to development teams well in time to meet their company relaunch at the Farnborough Transport Show. We worked using lean methodology alongside all development teams on both the website (McCann India) and WrightBus’s IT stakeholders.
