UX & Web Design


UX & Web Design

A highly effective website to showcase the new Wrightbus Hydrogen bus fleet. All website templates and UX prototypes designed, developed and launched in under 6 weeks.

The Brief

After a recent acquisition from the Bamford family (JCB), WrightBus wanted a total overhaul of their online presence to help them showcase their new fleet of buses for the renewable energy era including Hydrogen & Battery powered double decker buses.


Services delivered



Wrightbus needed a highly effective website to showcase their new range. As the company grows and expands into new markets and countries it needed to scale accordingly and meet the diverse requirements of the business. Additionally, Wrightbus required flexibility in the proposed solutions that would cater for future changes and enhancements as the transformation evolved.



  • Hydrogen given green light by UK government as viable source of renewable energy
  • Redesign, development and successful deployment of global bus company website
  • Increased sales by £15M in first year post website launch
  • World class Telematics dashboards introduced to support fleet managers and drivers
  • Global transport exhibition feedback and orders necessitate rapid launch schedule
  • 300 additional workers taken on as the company accelerates plans for growth in a new era of zero-emission transport


customer feedback

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We are a smart, lean and successful digital agency, specialising in UX/UI & CRO strategy.