Our work
wrightbus
UX & Web Design

WrightBus

Higher Ground created a highly effective website to showcase the new Wrightbus Hydrogen bus fleet. All website templates and UX prototypes were designed, developed and launched in under 6 weeks.

Website impact

Excellent engagement and performance

Telematics

Dashboard design for Telematics system

The Brief

WrightBus wanted a total overhaul of their online presence; to help them showcase their new fleet of buses for the renewable energy era, including Hydrogen & Battery powered double decker buses.

Their company relaunch is supported by Jo Bamford’s vision to create 6000 buses in the forthcoming two years. Higher Ground were invited to design their website and custom build telematics platform, both of which were showcased at the national transport exhibition at Farnborough.

Strategy process

A strong part of this growth strategy was digital. Wrightbus needed a stylish website to showcase their new Hydrogen & Battery powered bus ranges, but also offer a highly effective telematics platform to regional bus companies.

Higher Ground set to work quickly. We ran workshops with sales teams, gathered 3D assets, technical data and photo assets. In parallel our SaaS designers coordinated with in-house technical teams to understand and design a highly complex telematics dashboard.

The Brief

After a recent acquisition from the Bamford family (JCB), WrightBus wanted a total overhaul of their online presence; to help them showcase their new fleet of buses for the renewable energy era, including Hydrogen & Battery powered double decker buses.

Client Feedback

We have worked with Higher Ground for many many years. The latest Wrightbus website is another performance driven website design we commissioned for their team to create for us. We love the website and highly recommend the team at Higher Ground

Matt McClurg

Wrightbus

Final designs

All website and SaaS platform designs were delivered to development teams well in time to meet their company relaunch at the Farnborough Transport Show. We worked using lean methodology alongside all development teams on both the website (McCann India) and WrightBus’s IT stakeholders. 

Client Feedback

"We have worked with Higher Ground for many years. The latest Wrightbus website is another performance driven website design we commissioned for their team to create for us. We love the website and highly recommend the team at Higher Ground"

Matt McClurg

WrightBus

Outcomes

• Redesign, development and successful deployment of global bus company website.

• World class Telematics dashboards introduced to support fleet managers and drivers.

Back to case studies

We can help you make an impact through UX design & CRO.

request a quote
I Terms of service | Privacy Policy  ©2021 Higher Ground Marketing Company Number 12181334 | VAT Number GB331740037
Terms of servicePrivacy Policy
 Copyright ©2022 Higher Ground Marketing.
Company Number 12181334
VAT Number GB331740037