Specialist Saas UX

Why

SaaS

and

needs

specialist

thinking

data

and

design.

Design phases that supports growth

Working closely with software developers to ensure scalability, speed, and growth-focused functionality at every step.

Software that drive action with style

Rich expertise designing clear journeys that guide users to your core features.

Data-led decisions, merged with UI

We use real data and user behaviour based on research to improve flows, not guesswork.

Improve User Experience, Activation & Retention

UX design for SaaS companies that want growth and new methods

At Higher Ground, we help SaaS businesses improve their user experience (UX) to increase activation, boost retention, and drive long-term customer value. Great SaaS UX is not just about how your app looks — it's about removing friction, guiding users, and making sure your product delivers value at every step.

Our Saas ux design process

We have made products for B2B SaaS, FinTech, HealthTech and more

SaaS User Journey Mapping

We analyse your key customer flows: sign-up, onboarding, activation, feature adoption, upgrades and renewals.

UX Prototyping & Wireframes

We quickly build Figma prototypes to test user journeys, allowing you to validate UX improvements before development.

SaaS Conversion Optimisation (CRO)

Every design decision is backed by data, helping your product increase trial conversions, reduce drop-offs, and grow revenue.

Collaborative UX Workshops

We work closely with your product, marketing, and development teams to align UX strategy with business goals.

Results focussed UX & CRo Services

Higher Ground has been achieving results for a while.

Increase leads from global suite of websites for JCB

90%

Increase in freight bookings for Couriers & Freight from SaaS application and website

60%

Amazing consultants looking to change the world

Trusted by many

“Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.”

James Hockey

Managing Director of Trace Basement Systems

"Worked with Rob and the team for a number of years now, and they've always done work of the absolute highest quality. Top team, top work, trusted partners of ours."

Emma Cooney

Arvia Technologies

"They provided a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering."

Simon Parkinson

Absolute Taste