Great SaaS UX turns complex data into simple interfaces that guide users with clarity and confidence.

We apply our craft in Figma design systems and website conversion rate thinking to SaaS app websites, taking complex data and user stories and turning them into simple, intuitive interfaces that power some incredible systems.

4.9 based on 39 reviews

Specialists in Saas design UX

Why

SaaS

UX

and

UI

needs

specialist

thinking

in

data

and

design.

SaaS design phases that supports growth

We work closely with software developers to ensure scalability, speed, and growth-focused functionality at every step.

Software that drive actions - with style

We have created design systems for JCB, Wrightbus and New Zealand lottery designing clear journeys that guide users easily to features that mean the most.

Data-led decisions, merged with UI

We use real data and user behaviour based on research to improve flows, not guesswork. Then use UX & UI design to make it easy to understand.

Improve User Experience, Activation & Retention

UX design for SaaS companies that want growth and new methods

At Higher Ground, we help SaaS businesses improve their user experience (UX) to increase activation, boost retention, and drive long-term customer value. Great SaaS UX is not just about how your app looks, it's about removing friction, guiding users, and making sure your product delivers value at every step.

We apply our craft of Figma design systems and conversion-focused thinking into SaaS app websites, turning complex data and layered user stories into clean, intuitive interfaces. From logistics platforms to real-time tracking, our work powers advanced systems like the Wrightbus telematics project, where we helped transform live vehicle data into a user-friendly fleet management tool. And helped Wrightbus secure the biggest bus deal in history.

Our Saas ux design process

We have UX designed SaaS products for FinTech's, HealthTech and more

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SaaS User Journey Mapping

We analyse your key customer flows: sign-up, onboarding, activation, feature adoption, upgrades and renewals. By mapping each stage of the journey, we identify friction points, drop-offs, and missed opportunities. This helps us design smoother, more engaging experiences that reduce churn, improve activation rates, and drive long-term customer value through better product interaction and conversion.

UX Prototyping & Wireframes

We quickly build Figma prototypes to test user journeys, allowing you to validate UX improvements before development. These interactive mockups simulate real user interactions, helping stakeholders align on functionality, spot usability issues early, and make confident decisions that save time, reduce costs, and de-risk development.

SaaS Conversion Optimisation (CRO)

Every design decision is backed by data, helping your product increase trial conversions, reduce drop-offs, and grow revenue. We call on our rich expertise as a CRO agency to ensure applications drive meaningful interaction.

Collaborative UX Workshops

We work closely with your product, marketing, and development teams to align UX strategy with business goals. Our focus is on designing front-end SaaS platforms that not only look great but surface the right data at the right time. We connect complex back-end systems to user-friendly interfaces, ensuring data flows seamlessly into dashboards, workflows, and customer-facing tools, driving clarity, action, and measurable results.

SaaS UX Case study

Why

SaaS

UX

and

Telematics

are

a

perfect

combo

to

blend

data

and

design.

Website Case study: Wrightbus / All Service one

SaaS application design for vehicle telematics platform and website for WrightBus.

Designing SaaS platforms requires an expert approach to UX design, combined with a deep understanding of user needs and data. These platforms must handle large volumes of data, cater to diverse user types and goals, and present information clearly at critical stages of the user journey - all within a simple yet elegant interface.

Increasing website sales lead conversion rates by over 300%

Following a full CRO & UX audit and redesign JCB saw a 66% increase in new machine enquiries including a 300% increase in enquiries for large excavators.

Helping Trace generate amazing leads and #1 ranked keywords

Increasing the value of their customers with new websites, content, monthly SEO and inhouse strategy sessions.

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Results focussed UX & CRo Services

Higher Ground has been achieving results for a while.

Increase leads from global suite of websites for JCB

4x

Sign up rate for Amnesty International landing page

90%

Increase in freight bookings for SaaS freight application

60%

Amazing consultants looking to change the world

4

Trusted by many

“Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.”

James Hockey

Managing Director of Trace Basement Systems

"Worked with Rob and the team for a number of years now, and they've always done work of the absolute highest quality. Top team, top work, trusted partners of ours."

Emma Cooney

Arvia Technologies

"They provided a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering."

Simon Parkinson

Absolute Taste

Our approach to Saas

Designing SaaS that works powered by data, UX, and rapid prototyping

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Data flows

We design SaaS around data flows, ensuring every interaction aligns with how information moves, making platforms intuitive, efficient, and scalable.

UX / UI design

We design SaaS UX/UI to simplify complex tasks, guiding users through clear, efficient workflows that drive adoption and retention.

Prototypes

We build interactive prototypes to test flows early, validate ideas fast, and refine the user experience before development.

SaaS UX FAQs

General FAQs

What does your SaaS UX service include?

We handle the entire UX and UI process, from product strategy and journey mapping to wireframes, high-fidelity designs, and clickable prototypes. We also create full design systems to ensure consistency and scalability.

Do you work with our developers or in-house teams?

Absolutely. We collaborate closely with your software developers, data teams, and product owners to ensure seamless handover and efficient implementation of designs into your application.

Can you create a full UI design system for our product?

Yes. We specialise in building modular, scalable design systems tailored to your brand and product needs. These systems help maintain visual and functional consistency across your platform as it grows.

Have you worked in data-heavy SaaS environments?

Yes, we have deep experience designing for complex, data-driven platforms, particularly in the telematics and logistics sectors. Our work on UPTIME 365 is a great example of turning large volumes of fleet data into intuitive, actionable dashboards.

Can you support prototyping and user testing?

Definitely. We produce interactive prototypes for testing key user flows early in the process, ensuring issues are identified and fixed before development begins.

How do you ensure designs support business goals?

We align our UX decisions with your KPIs from day one. Whether it’s improving user onboarding, increasing feature adoption, or reducing churn, our work is grounded in user behaviour and business outcomes.

Can you support fast-paced product teams?

Yes. We're used to agile environments and can plug into your sprint cycles, providing design input iteratively and flexibly to keep pace with development.

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