4.9 based on 39 reviews

Shopify stores that convert better, faster

We combine user testing, data analysis, and UX strategy to turn more of your visitors into customers.

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Trusted by over 40 brands.

Why CRO for Shopify?

CRO is about merging sales strategy and UX design. Making improvements carried out in stages using data, design and expertise.

Sales strategy and customer targeting

What do you excel at for your customers, and how is your offering unique compared to your competitors? We'll help identify areas for improvement on your website.

Conversion Rates and keyword strategy

Your website traffic and keywords hold the key to sales and leads. We'll investigate your marketing data and uncover where conversion rates are low, then we'll show you how to make improvements.

New website designs for better interaction

CRO and UX design work together. UX design is essential for higher conversion rates. We design to suit each CRO strategy.

Value proposition content throughout

Whether it's making a purchase on your shop, subscribing to a newsletter, or engagingin a specific behaviour. We'll help you create a narrative and an action.

Measuring success and analysis

Conversion Rate Optimisation is a powerful tool. We’ll help you measure performance and growth, providing deeper insights into your results.

Optional continous optimisation

Once our optimisation efforts are live, we’ll continuously refine your strategy to boost user engagement and maximise results.

Increase Shopify Conversions

Increasing Shopify CRO strategy will help your sales soar.

Fix Low Conversion Rates

You’re getting traffic, but it’s not converting.

We identify why users aren’t buying, where they’re dropping off, and what’s stopping them. Then we redesign pages, test messaging, streamline checkout flows, and optimise every step for results.No guesswork. Just proven growth.

"They lifted our conversion rate by 43% in just 6 weeks. The difference was immediate.”

Improve Customer Experience

Customers expect more from online stores—and we deliver it.

Customers expect more from online stores—and we deliver it.From faster navigation and better mobile UX to smarter product discovery and clearer content, we make sure every interaction is seamless, satisfying, and conversion-ready.

Customise Your Shopify Store

Shopify’s great out of the box—but your business isn’t off-the-shelf.

We design and develop custom features, themes, and experiences tailored to your brand and customers. Whether it’s advanced filtering, unique layouts, or back-end integrations, we make Shopify do more.

“They gave us a Shopify site that finally feels like ours—not a template.”

customer testimonials

Don’t just take our word for it

Simon Parkinson

Absolute taste

They provides a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering.

James Hockey

Trace Basement systems

Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.

James Patton

fitness genes

We hired Higher Ground to design and develop several landing pages for FitnessGenes. Their expertise in crafting creative and engaging and landing pages was outstanding. Not only did they bring fresh ideas to the design team, but they also focused on user experience and data-driven optimisations, significantly boosting our conversion rates.

Emma Cooney

Arvia technologies

Worked with Rob and the team for a number of years now, and they've always done work of the absolute highest quality. Top team, top work, trusted partners of ours.

Shopify CRO expertise

We'll develop new templates designed for higher sales of your products

We build lightning-fast Shopify stores that keep visitors engaged and ready to convert. Our expertly coded stores deliver a seamless shopping experience, no matter the device.

Fast load times mean happy customers and booming sales. Our Conversion Rate Optimisation (CRO) agency expertise helps you turn those happy shoppers into paying customers. We'll analyse your store and identify opportunities to make the buying process even easier.

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