Digital Marketing & CRO

Generate more business and higher returns using Search Engine Marketing (SEM).
Digital Marketing Manchester
Unlock steady, high‑intent traffic in Manchester
Human and AI digital marketing
We analyse user intent and local behavioural patterns to place your brand in front of the right city and regional audience.
20+ years’ proven expertise
We’ve turned Search Engine Marketing strategies into bottom-line growth, now amplified by AI-driven optimisation.
Ongoing CRO & UX
Every month, your campaigns, landing pages, and customer experience are fine-tuned using machine learning and data-driven testing.
Why Manchester brands choose us

Get found by the right people online


Our AI-optimised Search Engine Marketing strategies attract a steady stream of high-intent visitors who are actively looking for what you offer. With 20+ years of experience turning search traffic into sales, we help you connect with the right audience, and convert more of them. Better targeting, smarter content, stronger results.
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why Digital marketing & cro?

Our digital marketing process

Customer targetting
We start by understanding your audience the right way, using AI tools for data insight, then adding the human touch. Our team brings decades of practical experience to interpret what the data really means for your customers and goals.
Campaign strategy
AI helps us move fast, generating keyword clusters, testing ad copy, and fine-tuning budgets. But it’s our experts who know what actually works in the real world. We make strategic choices based on what converts, not just what trends.
Landing pages & UX optimisation
Behavioural data is powerful, but only if you know how to apply it. We blend AI heatmaps and testing tools with UX know-how to shape pages that genuinely guide users to act, not just follow machine logic.
Keeping a human eye on it
AI never sleeps, but it doesn’t always get nuance. We review every insight and adjust strategy with real experience in mind, ensuring decisions are always grounded, relevant, and conversion-focused.

Ready to grow with AI-powered digital marketing?

Deliverable

Why it matters for Manchester businesses?

AI-Optimised Paid Search Campaigns
Better targeting, smarter bids, and stronger ROI from day one
Local SEO & Google My Business Set‑Up
Dominate "near me", city and local area intent in Manchester
Monthly Data & AI Insights Report
Transparent performance across ads, landing pages, and UX
Conversion Rate Optimisation
Regular UX improvements to boost form submissions & sales leads
AI-Enhanced Ad Creative & Copywriting
Dynamic ad variants using GPT‑like models tailored to your audience
Ongoing Campaign & UX Refinement
Automated A/B tests and live adjustments using AI analytics

Ready to grow with AI-powered digital marketing?

Our AI-enhanced digital marketing services deliver predictable, targeted traffic from people searching for the solutions you offer. All campaigns are tailored for Manchester businesses, combining local insight with next-gen tech to cut through the noise.

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Success Stories from Manchester Businesses

Website and SEO for Trace

Trace Basement Systems - Glossop

After a full website revamp and AI-informed search optimisation, Trace now ranks for high-value local keywords like "basement waterproofing Manchester." They've seen a significant uplift in qualified leads and are converting more site visitors into booked consultations than ever before.

McVeigh Offsite - Stalybridge

We helped McVeigh Offsite secure top search positions for competitive terms such as “SIP builders" with their visibility across Greater Manchester and beyond growing rapidly. Through content, SEO, and ongoing CRO, they’re now attracting larger project enquiries and expanding into new markets.

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Address
Higher Ground Marketing, Waulk Mill, Ancoats, Manchester
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Trusted by many

“Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.”
James Hockey
Managing Director of Trace Basement Systems
"Worked with Rob and the team for a number of years now, and they've always done work of the absolute highest quality. Top team, top work, trusted partners of ours."
Emma Cooney
Arvia Technologies
"They provided a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering."
Simon Parkinson
Absolute Taste
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trusted by 40+ clients
From a review of marketing data, to impressive results. That's how we roll.
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