UX articles
How a UX writer can help you grow your business
How can a UX (user experience) writer can help you grow your business? And how can copy influence people to take an action on your website?
Learn from people using your platform
Testing user experiences to find issues
UX methodologies to design better experiences
Quickly identify issues you may have missed
Saves costly redesigns by testing new pages
Make improvements based on feedback
We will help you learn from people using your digital product and build new campaigns that don't ‘interfere’ with other aspects of your digital platform or website.
From heat-mapping to 'first click' tests, website surveys to screen recordings, we can help uncover issues with your website or app using a wide range of testing and experimentation services.
Our user testing services can help you learn more about your target audiences and make continuous improvements to your website or application.
Websites are constantly changing business platforms. Learning about how your users perceive your business online is key to helping you learn and improve. We can design bespoke testing methods to capture key information and use it to help design better User Experience's (UX) based on what your customers need to achieve.
The only real way to learn what works for your users is to experiment with new approaches.
Customising user journeys is arguably one of the most important elements in target marketing. A custom landing page free’s businesses from the constraints of a tightly locked down home page or strict SEO content guidelines. Using A/B testing you can take this concept even further by experimenting with layouts and conversion points.
We have years of experience making landing pages for many companies including Money Supermarket, New Zealand Lottery and JCB. Let our landing page designers make your next page.
As time moves on and more competitors move into your market, some of your once-loyal and engaged client groups will start to look elsewhere. If you have noticed a drop-off in levels of engagement recently, then your branding probably needs an overhaul.
‘The goal of user experience design is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.’
The more we know about your intended audience, the better we can support you to target the right people.with the most appropriate marketing strategy. Use our expertise to help you generate better leads or sales from Search Engine Marketing (SEM).
Let our website development team build a new component such as a new checkout process, custom landing pages, bespoke forms or even a totally new website build.
We also offer a team of React and Javascript developers to build custom platforms and SaaS systems. Get in touch with Higher Ground to find out more about this bespoke service.
Request a quote from Higher Ground and start improving your website or application using conversion rate optimisation and user experience design.
Traffic is good. But if you’re not generating business from it, there is something to fix.If your website has 5,000 monthly users, and converts 1% of them, a single point increase in your conversion rate would bring in 100% more paying customers every month. Boosting your conversion rate means more revenue from your website visits, lower customer acquisition costs, and increased sales.
Contact Higher Ground today and let us audit your user experience (UX), your conversion rates. or just your website in general. We're happy to offer any help we can.
