Experimentation & testing

Use experimentation and testing to keep improving your website or digital platform

CRO agency Higher GroundCRO agency Higher Ground

We’ll show you how to turn theories into successful business practice

Learn from people using your platform

Testing user experiences to find issues

UX methodologies to design better experiences

Quickly identify issues you may have missed

Saves costly redesigns by testing new pages

Make improvements based on feedback

Keep improving your website or application using user testing and experimentation

We will help you learn from people using your digital product and build new campaigns that don't ‘interfere’ with other aspects of your digital platform or website.

From heat-mapping to 'first click' tests, website surveys to screen recordings, we can help uncover issues with your website or app using a wide range of testing and experimentation services.

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User testing & surveys

Our user testing services can help you learn more about your target audiences and make continuous improvements to your website or application.

Websites are constantly changing business platforms. Learning about how your users perceive your business online is key to helping you learn and improve. We can design bespoke testing methods to capture key information and use it to help design better User Experience's (UX) based on what your customers need to achieve.

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A/B testing to increase conversion rates

The only real way to learn what works for your users is to experiment with new approaches.

Customising user journeys is arguably one of the most important elements in target marketing. A custom landing page free’s businesses from the constraints of a tightly locked down home page or strict SEO content guidelines. Using A/B testing you can take this concept even further by experimenting with layouts and conversion points.

We have years of experience making landing pages for many companies including Money Supermarket, New Zealand Lottery and JCB. Let our landing page designers make your next page.

Our CRO Services

We're results driven an highly reviewed...

"Higher Ground worked swiftly, and with tight execution to deliver an outstanding site within 3 months. Our conversion rates are up ~400%... most effective marketing spends you can make."
Tom Cornwell, Fettle
"A real focus on driving more profitability from website design... I have worked with Higher Ground for many years on UX/UI projects. The results for clients are more leads and sales from their website."
Michael Plummer, JCB
"Higher Ground have been working with us for over two years. They lead the way in helping us create a powerful freight booking application plus a whole suite of digital platforms and websites we are using commercially. "
Robert Lynch, Couriers & Freight

User testing to improve user journeys

As time moves on and more competitors move into your market, some of your once-loyal and engaged client groups will start to look elsewhere. If you have noticed a drop-off in levels of engagement recently, then your branding probably needs an overhaul.

 ‘The goal of user experience design is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.’ 

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Testing and analysing digital marketing

The more we know about your intended audience, the better we can support you to target the right people.with the most appropriate marketing strategy. Use our expertise to help you generate better leads or sales from Search Engine Marketing (SEM).

Website testing and development

Let our website development team build a new component such as a new checkout process, custom landing pages, bespoke forms or even a totally new website build. 

We also offer a team of React and Javascript developers to build custom platforms and SaaS systems. Get in touch with Higher Ground to find out more about this bespoke service.

Request a quote from Higher Ground and start improving your website or application using conversion rate optimisation and user experience design.

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Website CRO and UX Audits

Traffic is good. But if you’re not generating business from it, there is something to fix.If your website has 5,000 monthly users, and converts 1% of them, a single point increase in your conversion rate would bring in 100% more paying customers every month. Boosting your conversion rate means more revenue from your website visits, lower customer acquisition costs, and increased sales.

Contact Higher Ground today and let us audit your user experience (UX), your conversion rates. or just your website in general. We're happy to offer any help we can.

We have designed and developed websites and apps for many companies

Latest studio insights

We can help you make an impact through UX Design & Conversion Rate Optimisation

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