User Testing Services

See what your users really think of your website, and why they act the way they do - with user testing.
4.9 based on 32 reviews

User Testing Manchester -Improve Websites and SaaS Products


User testing lets you see how real people experience your website or SaaS app, uncovering the hidden reasons behind low conversion rates, abandoned forms, or underperforming journeys.
While AI tools can spot trends, only real users reveal why something doesn’t work. At Higher Ground, we combine behavioural insight, UX expertise, and conversion-focused analysis to show what’s working, what’s confusing, and where revenue is leaking, giving you clear, actionable improvements.
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WHo we work with
We
have
run
user
testing
for
great
companies
and
organisations
businesses
Why User Testing Matters

Data tells you what happens.
User testing shows you why.

Whether you are optimising an ecommerce funnel or refining a complex SaaS workflow, observing real people interacting with your product gives clarity you cannot get from dashboards alone.

We help you test with the right users against the right goals so every insight leads to measurable improvement.

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User Testing for CRO

When conversion rates plateau, user testing brings the breakthrough. We run testing programmes that reveal:

  • Where users hesitate, scroll past or abandon forms
  • Which parts of your journey confuse or frustrate
  • How messaging, design and flow affect trust and intent

We then translate findings into clear UX and CRO actions, from layout and copy improvements to new hypotheses for A/B testing.

Key methods we use:

5 Second Tests: See if visitors immediately understand your offer. Ideal for content-heavy homepages or campaign pages.

First Click Tests: Discover if navigation and CTAs guide users intuitively.

A/B Testing: Best used post-launch to validate smaller changes that drive measurable improvements.

User Testing for SaaS

SaaS products live or die by user adoption.

Our Manchester user testing services help you:Validate onboarding flows and sign-up experiences
  • Validate onboarding flows and sign-up experiences
  • Identify friction in complex multi-step interfaces
  • Test how new users interpret dashboards, features and alerts
We help your team see exactly where to simplify, guide or clarify increasing engagement, retention and satisfaction.

Key methods we use:

Unfacilitated Remote Testing: Faster, scalable, and cost-effective. Tools like Useberry and Lookback capture user sessions remotely for rapid feedback.

Facilitated Usability Testing: Great for prototypes and complex journeys. Observe users live as we moderate and explore where things break down.

Persona-Aligned Testing: Ensures test participants truly match your customer demographics, behaviours and intent.

Our User Testing Options

 We offer three complementary types of testing, each designed to uncover actionable insight quickly.

Unmoderated Remote Testing
Fast, flexible and cost-effective.
We use tools like Lookback to capture real users interacting with your site or product in their own environment. You will see live screen recordings, natural reactions and commentary as they move through key tasks.
Best for: Quick feedback on prototypes, forms or UX flows

Ideal for: Continuous optimisation and agile teams
Moderated Focus Groups (Manchester)
When you need to go deeper.

Our moderated sessions are held in Manchester where we guide small groups of target users through specific journeys or features. We uncover why users think and act as they do, testing everything from messaging clarity to usability and perceived value.
Best for: SaaS products, new UX concepts or complex decision journeys

Ideal for: Rich discussion and behavioural insight
Persona-Aligned Testing
Testing is only valuable if it reflects your real customers.

We work with you to develop or refine target personas, ensuring every participant matches your audience’s demographics, motivations and buying intent. From self-builders and finance customers to B2B SaaS users, every session is built around the people who matter most to your business.
Best for: Companies needing credible, persona-driven insights
Ideal for: Aligning UX, CRO and brand strategy
Our approach

Discover where users struggle and why

Our user testing process uncovers where users struggle and why. We test with real people, analyse their behaviour, and turn insights into clear UX and CRO improvements, validating every change through A/B testing to ensure measurable growth.
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Results focussed UX & CRO services

Higher Ground has been achieving results for a while.

Increase leads from global suite of websites for JCB
4x
Sign up rate for Amnesty International landing page
90%
Increase in freight bookings for SaaS freight application
60%
Amazing consultants looking to change the world
4

Trusted by many

“Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.”
James Hockey
Managing Director of Trace Basement Systems
"Worked with Rob and the team for a number of years now, and they've always done work of the absolute highest quality. Top team, top work, trusted partners of ours."
Emma Cooney
Arvia Technologies
"They provided a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering."
Simon Parkinson
Absolute Taste

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