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CRO audits

Use a CRO audit to increase sales and UX through your website

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Providing CRO Audits for

Why use A CRO audit?

Three massive reasons

Finding quick wins

We’ll help you find quick wins and high value fixes that can make a real difference to your results.

We’ll work with you to uncover friction in the user journey, whether on your website or SaaS app and improve how people interact with your product. From streamlining navigation and simplifying key flows to refining messaging, CTAs, or visual hierarchy, we tailor recommendations that remove barriers and guide users to take action.

INdentify blockers

Even a 1% improvement in conversion rates could make a surprising difference to your ROI.

We specialise in Conversion Rate Optimisation (CRO) audits, designed to identify areas where your site could perform better. Whether your goal is to sell more products, increase leads, or raise funds, we’ll analyse key factors like:Is your website accurately aligned with what you're actually offering?Identifying and removing barriers in the customer journey

Are the right type customers finding you or buying?Improving user experience and customer satisfaction.

UX recommendations

Make logical and strategic decisions to optimise your website with a CRO audit

We specialise in Conversion Rate Optimisation (CRO) audits, designed to identify areas where your site could perform better. Whether your goal is to sell more products, increase leads, or raise funds, use a CRO audit to find the answer.

Conducting a CRO audit

What’s included in a CRO audit: From insight to action

What is a CRO audit?

A conversion rate optimisation (CRO) audit gives you a 360-degree view of your site’s performance, helping you understand how customers experience your website and how effective your valuable marketing actually is. It’s all about getting rid of guesswork, using research and data to steer your strategy and improve conversion.

How we conduct a CRO audit

Different agencies might do it differently but at Higher Ground we start every CRO audit with a workshop. These intensive two-hour sessions can take you from initial ideas to action plan with the support and guidance of our experienced CRO experts. Following this, we can understand how to approach solving the problem of increasing conversion rates.

Getting on the same page

It’s important we all know what we’re trying to achieve and take time to define what success looks like. Whether it’s a 1% conversion uplift on your best performing page or moving more customers from browsing to booking a call, we’ll help you set your project goals, map your conversion funnel, and identify priority pages.

Analysing behaviour and gathering opinions

It’s important we all know what we’re trying to achieve and take time to define what success looks like. Whether it’s a 1% conversion uplift on your best performing page or moving more customers from browsing to booking a call, we’ll help you set your project goals, map your conversion funnel, and identify priority pages.

Finding quick wins

Now, it’s time to make changes. We’ll work with you to find friction points and eliminate bugs, blockers, and bumps in your customer journey. There’s no one-size-fits-all and our recommendations will be tailored to your business, but they could include optimising your headlines, improving call-to-actions, adding social proof, or clearing up your product image quality.

Devising a lasting strategy

For more complex conversion issues, we’ll use the research gathered to make a hypothesis and start an A/B test. It’s the easiest and most cost-effective way of tackling a page that is low converting, making sure you only implement permanent changes when you know they’ll move the needle. Simply split traffic and let your experiment run – and don’t worry, we’ll keep you updated on the results every step of the way.

Our mission

At

Higher Ground

we

blend

with

a

human

touch.

Our

mission

is

to

provide

businesses

new

websites

and apps

that

convert

users

into

sales

or

exceptional

leads

marketing CRO Audit

Unlock Growth with a CRO Marketing Audit

Our CRO audit dives deep into your marketing data to uncover where and why you're losing conversions. We work alongside your team to pinpoint underperforming channels, ineffective landing pages, and overlooked opportunities in your funnel. From ad clicks to final conversions, we audit every stage to reveal actionable insights. Whether it’s improving ROI from paid campaigns or identifying drop-off points in your user journey, we give you the clarity—and strategy—to turn browsers into buyers.4o

Book a free consulatation

Email

hello@ground.co.uk

Phone

+44 161 706 1620

@HigherGround-Limited

Address

Higher Ground Marketing, Waulk Mill, Ancoats, Manchester

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CRO that drives real results.

CRO clent #1: Fettle

400% leading to KwikFit aquisition

When it comes to perfect partnerships, we’ve found that SEO and CRO are a match made in heaven – and our stats speak for themselves. Our client fettle are number 1 for "bike repair London".

CRO clent #2: JCB

JCB saw a 66% increase in new machine enquiries and a 300% surge in large excavator leads

Our CRO audit uncovered key opportunities in JCB’s marketing and website experience. By acting on the data, we designed high-converting website templates that was adopted in over 12 countries. Within the first three months, JCB saw a 66% increase in new machine enquiries and a 300% surge in large excavator leads—clear proof of how data-led UX improvements drive high-quality demand.

We can offer this in our CRO packages

Results focussed CRo Services

Higher Ground has been achieving results for a while.

Increase leads from global suite of websites for JCB

4x

Sign up rate for Amnesty International landing page

90%

Increase in freight bookings for Couriers & Freight from SaaS application and website

60%

Amazing consultants looking to change the world

4

Run a digital agency?

Plug-in CRO audits your agency can resell.

Offer your clients conversion optimisation without hiring in-house. We deliver expert audits under your brand, helping you add value, increase revenue, and strengthen client retention. It’s a simple way to expand your services and stay one step ahead of the competition.

Let's talk

CRO audit faqs

About the audit

What does a CRO audit from Higher Ground include?

Our audits start with a strategy workshop, followed by in-depth analysis of user behaviour, traffic sources, conversion funnels, and on-page performance. We identify friction points, missed opportunities, and provide clear, prioritised recommendations to increase conversions.

Who is the CRO audit for?

Our audits are ideal for marketing teams, digital agencies, or business owners who want to improve website performance, boost ROI from traffic, or prepare for a relaunch. Whether your site is underperforming or you just want to scale smarter, we tailor the audit to your goals.

Will the audit include implementation support?

Yes, if needed. While the core audit delivers a full action plan, we can also support with A/B testing, UX/UI changes, or ongoing optimisation to make sure recommendations get delivered and results are achieved.

What is an AI search–driven CRO audit?

It’s a new approach to conversion optimisation that blends traditional CRO methods with strategies tailored for how AI-powered search engines now operate. We analyse how users discover your site via tools like Google’s AI Overviews, identify friction in your user journey, and optimise pages to perform better in both organic and AI-assisted search.

Why is AI search changing how CRO works?

AI search doesn’t just look at keywords, it understands context, content structure, and user intent. This means conversion journeys often start differently. Our audit ensures your website speaks the same language as modern AI search tools while still guiding users effectively to convert.

Can this audit help us rank better in AI-powered search results?

Yes, while CRO is about converting traffic, our AI-informed audits also consider how your content is surfaced and summarised in AI-generated results. We’ll help you optimise content structure, entity relationships, and on-page signals to increase discoverability and relevance.