New Websites for UX & CRO

Redesign your website for the ai age, create better user experiences & generate more customers.

4.9 based on 39 reviews

Our mission

We'll learn what you do best, then design your website to power your business.

Website design for an excellent UX

We'll ensure your website drives success, engages users and becomes a powerful business tool

Webites and landing pages for CRO

With user-focussed website strategies that generate clicks and convert visits into business

Ecommerce

We've made Shopify stores into profit-yeilding websites using UX & CRO. Let us show you how.

Higher ground websiTe expertise

Your website should look great and be effortless to use. That’s where UX design truly shines.

We have bags of experience in designing, launching and marketing websites of all shapes and sizes for companies large and small. We've achieved massive Conversion Rate increases on landing pages, eCommerce and rich content websites.

Let's talk

OUr Website UX approach

Our comprehensive UX website design services deliver help

Design for SEO & SCO

Chances are you found us through search — whether Google, AI-powered results, or SEO-driven content. That’s proof our search strategy works. We've been optimising for 20+ years, and while search engines keep evolving, the fundamentals of great SEO — valuable content, smart structure, and user intent — remain the same.

Identify Friction Points

Discover where users drop off and why. Are there confusing elements? Broken links? Our analysis pinpoints the obstacles, so you can remove them and pave a smooth path to conversion.

Uncover User Needs and Motivations

What are your visitors really looking for? Are your enquiries of much value? We use data-driven insights to understand user psychology and tailor your site to meet their needs effectively.

Optimise User Journeys

We don't just report issues; we create bespoke, optimized customer journeys that drive conversions. Our scientific approach, fueled by meticulous data analysis, ensures every design decision is strategic and impactful.

Website Designs and UI

We design websites to simplify complex journeys, guiding users with clear, efficient flows that increase engagement and drive conversions.

Our websites

Flexible Websites Built for Growth. Webflow & Shopify Solutions

Webflow

We build Webflow websites because they’re fast, flexible, and fully custom. It’s the perfect mix of creative freedom and technical performance, without the dev delays.

Shopify

From custom themes to streamlined checkout flows, we optimise every part of your store to boost sales and keep customers coming back.

Shopify makes managing your store easy while we handle the UX, CRO, and design to help your business scale faster.

Just Web Design

Our web design service focuses on creating visually engaging, user-friendly websites that are built to perform.

Need a fresh brand presence or a smarter layout that drives action? We design with purpose, balancing style, usability, and business goals.

Results focussed Web Services

Higher Ground has been achieving results for a while.

Increase leads from global suite of websites for JCB

4x

Sign up rate for Amnesty International landing page

90%

Increase in freight bookings for SaaS freight application

60%

Amazing consultants looking to change the world

4

Trusted by many

“Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.”

James Hockey

Managing Director of Trace Basement Systems

"Worked with Rob and the team for a number of years now, and they've always done work of the absolute highest quality. Top team, top work, trusted partners of ours."

Emma Cooney

Arvia Technologies

"They provided a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering."

Simon Parkinson

Absolute Taste