Website redesign and rebranding

Transform an ageing website into a modern sales platform

Your business may have evolved considerably since your current website was created. Your services have changed, your expertise has grown and the customers you want to attract may be more valuable.

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PROVEN DIGITAL EXPERIENCE

Created by people with serious digital experience

We combine strategy, branding, content, UX, CRO and development to create websites that reflect the business you have become and support where you want to go next.

Our designers are behind the Smart Pension app, JCB’s global website, Wrightbus’ UPTIME 365 telematics platform and Fettle’s high converting website, which supported its growth before its acquisition by Kwik Fit.

We have spent more than 25 years designing websites and digital products for established businesses, global organisations and ambitious new ventures.

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WEBSITE TRANSFORMATION

Has your business outgrown its website?

An ageing website rarely has one isolated problem. The branding may feel dated, the proposition may have lost clarity and years of additional content can leave customers struggling to understand what matters.

4.9 based on 39 reviews

Strategy and proposition

Clarify what makes your business valuable, who the website needs to speak to and why customers should choose you.

Branding and creative direction

Refresh or completely redesign your identity, creating a distinctive visual system that builds confidence across the entire website.

Content and UX

Turn complicated information into a clear structure, persuasive narrative and intuitive journey from first visit to enquiry.

Development and CRO

Build a fast, responsive website around genuine customer behaviour, clear conversion points and measurable business objectives.

Website transformations that deliver results

Website Case study: Fettle

A new website that helped drive growth

Higher Ground planned, designed and built a new Webflow website around Fettle’s customer booking journey. Conversion rates quadrupled as the business expanded, before Fettle was acquired by Kwik Fit.

Case study: JCB

Increasing website sales lead conversion rates by over 300%

Following a full CRO & UX audit and redesign JCB saw a 66% increase in new machine enquiries including a 300% increase in enquiries for large excavators.

Total Web strategy

Helping Trace generate amazing leads and #1 ranked keywords

Increasing the value of their customers with new websites, content, monthly SEO and inhouse strategy sessions.

Get in touch

WEBSITE TRANSFORMATION

Has your business outgrown its website?

Our designers helped create the Smart Pension app, JCB’s global website, Wrightbus’ UPTIME 365 platform and Fettle’s high converting website. We bring that experience to every website, rebrand and platform redesign.

We have spent more than 25 years designing websites and digital products for established businesses, global organisations and ambitious new ventures.

Get in touch

OUr Website UX approach

Our comprehensive UX website design services deliver help

Design for SEO & SCO

Chances are you found us through search — whether Google, AI-powered results, or SEO-driven content. That’s proof our search strategy works. We've been optimising for 20+ years, and while search engines keep evolving, the fundamentals of great SEO — valuable content, smart structure, and user intent — remain the same.

Identify Friction Points

Discover where users drop off and why. Are there confusing elements? Broken links? Our analysis pinpoints the obstacles, so you can remove them and pave a smooth path to conversion.

Uncover User Needs and Motivations

What are your visitors really looking for? Are your enquiries of much value? We use data-driven insights to understand user psychology and tailor your site to meet their needs effectively.

Optimise User Journeys

We don't just report issues; we create bespoke, optimized customer journeys that drive conversions. Our scientific approach, fueled by meticulous data analysis, ensures every design decision is strategic and impactful.

Website Designs and UI

We design websites to simplify complex journeys, guiding users with clear, efficient flows that increase engagement and drive conversions.

Our websites

Flexible Websites Built for Growth. Webflow & Shopify Solutions

Webflow

We build Webflow websites because they’re fast, flexible, and fully custom. It’s the perfect mix of creative freedom and technical performance, without the dev delays.

Shopify

From custom themes to streamlined checkout flows, we optimise every part of your store to boost sales and keep customers coming back.

Shopify makes managing your store easy while we handle the UX, CRO, and design to help your business scale faster.

Just Web Design

Our web design service focuses on creating visually engaging, user-friendly websites that are built to perform.

Need a fresh brand presence or a smarter layout that drives action? We design with purpose, balancing style, usability, and business goals.

Trusted by many

“Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.”

James Hockey

Managing Director of Trace Basement Systems

"Worked with Rob and the team for a number of years now, and they've always done work of the absolute highest quality. Top team, top work, trusted partners of ours."

Emma Cooney

Arvia Technologies

"They provided a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering."

Simon Parkinson

Absolute Taste