Construction marketing agency

Websites, SEO and CRO for construction companies

We help specialist contractors and growing construction firms win better work online. From Manchester and Exeter, we design and build Webflow websites, then keep improving them so they attract the projects and enquiries you actually want.

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PROVEN DIGITAL EXPERIENCE

Your website should match the work you do now

Construction businesses change faster than their websites. Services grow, project sizes increase and new sectors open up, but the site still describes the company of five years ago.

Meanwhile, architects, main contractors, developers and procurement teams check you online before they shortlist. If your website is slow, vague or hard to update, you lose those projects without knowing they existed.

See construction projects

Fewer time-wasters, more of the right enquiries

4.9 based on 39 reviews

Webflow websites

Fast, secure sites your team can update without a developer, from case studies to job vacancies.

SEO for the projects you want

We target the searches that lead to bigger, better-qualified enquiries, not just more traffic.

Conversion and enquiry journeys

Clear routes from first visit to enquiry, quote request or hire booking.

Ongoing optimisation

Monthly improvements to content, search and conversion, from £750 a month.

Marketing that understands how construction firms win work

Most of our clients are specialist, owner-led firms: big enough to take on serious projects, small enough that the website has to work without a marketing department.

Specialist contractors and subcontractors
Offsite and modular construction manufacturers
Plant and equipment hire companies
Construction product manufacturers

We've also delivered for national names such as JCB and Clancy Group, and bring that experience to firms of every size.

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Website transformations that deliver results

Website Case study: CLancy Group

A new website that helped drive growth

UX design and prototypes for a major UK infrastructure company's new website, delivered on budget to a four-month launch deadline.

Case study: JCB

Increasing website sales lead conversion rates by over 300%

Research, journey design and responsive templates for JCB's global website, adopted in more than 12 countries. In the first three months, new machine enquiries rose 66%, and enquiries for large excavators rose 300%.

Case study: Trace Basement Systems

Helping Trace generate amazing leads and #1 ranked keywords

A Webflow website and ongoing SEO, repositioned to attract higher-value commercial and residential basement projects.

OUr Website UX approach

From first meeting, to a website that wins work

Finding where you're losing enquiries

We review your website, search data and the enquiries you get now, the same way you'd survey a site before pricing a job.

Targetting the work worth winning.

We agree the projects, clients and regions you want more of, and the searches that lead to them.

Building a website your team can run.

We design and build in Webflow, with content structured for Google and AI tools, and hand over a site your team can update without a developer.

Keeping the right enquiries coming.

Each month we improve pages, content and enquiry routes, and report on the enquiries that matter, not just traffic.

Website Designs and UI

We design websites to simplify complex journeys, guiding users with clear, efficient flows that increase engagement and drive conversions.

Straight answers before you commit

Why Webflow rather than WordPress?

Webflow sites are fast and secure, with no plugins to update. Your team can edit pages, case studies and news in a visual editor, so the site keeps up with the business.

Can you improve our existing website rather than replace it?

Yes. We often start with an audit and targeted improvements. If a rebuild makes sense, we will show you why.

How much does it cost?

Ongoing website and optimisation support starts from £750 a month, so it works for smaller firms as well as larger ones. New websites are quoted on scope after an initial conversation.

Where are you based?

We have teams in Manchester and Exeter, working with construction firms across the North West, the South West and the rest of the UK.

Trusted by many

“Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.”

James Hockey

Managing Director of Trace Basement Systems

"Rob Hufton led the design of the JCB global website with a clear focus on CRO and UX principles… resulting in a site that not only looked world-class but delivered measurable performance across global markets."

Michael Plummer

Global Marketing Director, JCB

"They provided a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering."

Simon Parkinson

Absolute Taste

Tell us the work you want more of

Tell us about your business and the work you want more of. We'll tell you honestly what your website needs.

Talk about your website