Trace website UX and SEO

Improved website UX and SEO helped Trace Basement Systems attract higher value leads by targeting bigger projects with better keywords and content.

www.tracebasementsystems.co.uk

What they said

"Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended."

Project details

We began by overhauling Trace Basement Systems’ website to improve clarity, usability and performance, transforming it into a tool that actively supported lead generation. Once the new site was live and engaging users more effectively, we shifted focus to their keyword strategy.

Redesigned website to boost UX and lead generation

Lowered bounce rates with clearer, more engaging pages

Refocused keywords on high-value project searches

Combining UX & SEO

By targeting higher value search terms aligned with larger, more complex basement projects, we helped attract better qualified traffic. This combination of UX and SEO improvements significantly reduced bounce rates and brought in leads that were more relevant, more valuable and ready to convert.

Refocused keywords on high-value project searches

Improved visibility for core basement services

Reduced time spent on unqualified enquiries