PPC is a powerful tool your business can invest in to increase online reach - or help launch a new website or campaign.
However, most companies we meet are wasting budget on poorly researched keywords - usually because Google told them how to spend it! Don't let Google tell you how to spend your money. Our advice is this - use an agency that are qualified in Adwords and have enough experience to make your investment count.
For us it starts with data. Our Analytics experts dive straight in and investigate poorly performing pages, channels, ad groups and user engagement.
Then our UX team get to grips with your target audience, what are their goals and how do they experience your website? Our findings usually flag enough issues provide enough insights to make improvements.
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Work with us to radically enhance your approach to Pay Per Click marketing
Essential Pay Per Click management
PPC LITE reviews:
PPC LITE provides:
Advanced Keyword management & Conversion Rate Optimisation
PPC & CRO reviews:
PPC & CRO provides:
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Higher Ground are Conversion Rate Optimisation (CRO) specialists. We have worked on successful campaigns working with companies of all sizes spending from £50/week to £15000/week.
We'll investigate and analyse your approach and your goals. The more we know about your business early on the better. Only then can we know what your conversion rate could or should be.
There is also more to CRO than a number in Adwords. Such as what are you doing with your leads? What value were they to your business? Is anyone following up on them; once, twice, three times?
Having an external team review your current approach is always good for a second opinion and for gaining knowledge.
Some agencies don't provide reports or prove their worth. The best approach is to conduct regular audits and reviews of keyword spend vs revenue.
Our team has been running PPC campaigns for over 15 years. We can help you get more from your campaign - even if you want to stay with your current provider.
It’s important that you have the right partner for this. You need a company who has tried and tested countless campaigns and someone who actually cares about your ROI.
We will start you on a low budget, monitor, report, analyse and optimise. Test out Pay Per Click (PPC) today with Higher Ground and see how it could help your business.
Organic SEO refers to the process of how a search engine algorithm rates a website.
An Organic Search Engine Optimisation agency helps businesses to be found on search engines such as Google and Bing. Organic SEO should also refer to what experts call ‘white hat’ or ‘clean SEO’ meaning they apply SEO services inline with rules set by search engines.
To appear in search engine results for keywords related to a business, there is a need to optimise not only the website content but the technical aspects of a website but all the references to a website across the whole internet. Google likes to see lots of websites referencing a website. The more you build on these three main areas is called organic SEO.
Organic SEO ensures guidelines are followed by major search engines such as Google to be listed using the correct methods. Over time a website will appear in the search results for the keywords related to a website. When Google updates their algorithm, the website will maintain its search position. If you don't follow Google guidelines, a website can be removed from the search engine index or lose position because of poor organic SEO techniques.
Keen to learn some SEO tips? Learn about Organic SEO tips for 2020 in our blog.
With SEO, a website owner can generate a constant footfall of visitors from keywords related to their business without paying for each click. This is because search engine algorithms rate a website and position them in the listings accordingly. With PPC a website owner has to pay for each click for each keyword.
The main reason businesses choose pay per click (PPC) is largely down to control and immediacy of results. Website owners have complete control over not only chosen keywords, but geographic location, time of day and area of the internet they want to appear.
You can learn more about this in our article SEO vs PPC which shall I choose?
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