Pay Per Click

Invest in PPC to extend your online reach
Target & persuade your ideal customers
Use to launch new websites & campaigns

Target your ideal customers with Pay Per Click

How do we tackle auditing Conversion Rate Optimisation?

For us it starts with data. Our Analytics experts dive straight in and investigate poorly performing pages, channels, ad groups and user engagement.

Then our UX team get to grips with your target audience, what are their goals and how do they experience your website? Our findings usually flag enough issues provide enough insights to make improvements.

Knowledge is power!

Subscribe to our exclusive content and learn how to grow your business using CRO & UX

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Pay Per Click Packs

Work with us to radically enhance your approach to Pay Per Click marketing


Essential Pay Per Click management

PPC LITE reviews:

  • Account or campaign activity
  • Keyword history
  • Competitors’ activities
  • Quality Score
  • Campaign settings

PPC LITE provides:

  • A task list of changes (quick wins)
  • AdGroup restructuring
  • Target keywords
  • Negative keywords
  • Bidding management


Advanced Keyword management & Conversion Rate Optimisation

PPC & CRO reviews:

  • All from PPC LITE package
  • Your website usage and traffic
  • Your market’s keywords
  • Your competitors’ keywords

PPC & CRO provides:

  • Deep analysis of market activity
  • Methods to improve quality score
  • Remarketing, Display & Shopping Ads
  • Campaign strategy improvements
  • Conversion Rate Optimisation of AdGroups

PPC and Conversion Rate Optimisation

Pay Per Click

Get a Pay Per Click review

Pay Per Click help

Having an external team review your current approach is always good for a second opinion and for gaining knowledge.

Some agencies don't provide reports or prove their worth. The best approach is to conduct regular audits and reviews of keyword spend vs revenue.

Our team has been running PPC campaigns for over 15 years. We can help you get more from your campaign - even if you want to stay with your current provider.

New to Pay Per Click marketing?

It’s important that you have the right partner for this. You need a company who has tried and tested countless campaigns and someone who actually cares about your ROI.

We will start you on a low budget, monitor, report, analyse and optimise. Test out Pay Per Click (PPC) today with Higher Ground and see how it could help your business.

Higher Ground Organic SEO FAQs

What are organic SEO services?

Organic SEO refers to the process of how a search engine algorithm rates a website.

An Organic Search Engine Optimisation agency helps businesses to be found on search engines such as Google and Bing.  Organic SEO should also refer to what experts call ‘white hat’ or ‘clean SEO’ meaning they apply SEO services inline with rules set by search engines.

How does organic SEO work?

To appear in search engine results for keywords related to a business,  there is a need to optimise not only the website content but the technical aspects of a website but all the references to a website across the whole internet. Google likes to see lots of websites referencing a website. The more you build on these three main areas is called organic SEO.

Why is organic SEO important?

Organic SEO ensures guidelines are followed by major search engines such as Google to be listed using the correct methods. Over time a website will appear in the search results for the keywords related to a website. When Google updates their algorithm, the website will maintain its search position. If you don't follow Google guidelines, a website can be removed from the search engine index or lose position because of poor organic SEO techniques.

Keen to learn some SEO tips? Learn about Organic SEO tips for 2020 in our blog.

What is the difference between SEO & PPC?

With SEO, a website owner can generate a constant footfall of visitors from keywords related to their business without paying for each click. This is because search engine algorithms rate a website and position them in the listings accordingly. With PPC a website owner has to pay for each click for each keyword.

The main reason businesses choose pay per click (PPC) is largely down to control and immediacy of results. Website owners have complete control over not only chosen keywords, but geographic location, time of day and area of the internet they want to appear.

You can learn more about this in our article SEO vs PPC which shall I choose?

"Not only did Higher Ground provide a new way of website planning and strategy, but delivered it in a lean fashion. Excellent communicators and able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise efficiency."
Darren Kerry
Former Head of Digital, West 7 Media
"We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority. Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design."
Paul Kutschmarski
CTO, Web Presence
"Higher Ground helped us increase our leads tenfold. They created us a website to help us sell software training and get more visitors through SEO. We have number one ranking keywords in Google and a great source of new business enquiries. They are a great team to work with, really helpful, transparent and approachable. Highly recommended."
Emma Rush
CEO - Think & Do
Pay Per Click
Over 20 years of expertise