Use our 15 years expertise in Pay Per Click and Conversion Rate Optimisation to win.

Target your ideal customers with Pay Per Click

PPC is a powerful tool your business can invest in to increase online reach - or help launch a new website or campaign.

However, most companies we meet are wasting budget on poorly researched keywords - usually because Google told them how to spend it! Don't let Google tell you how to spend your money. Our advice is this - use an agency that are qualified in Adwords and have enough experience to make your investment count.

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Successful results that speak for themselves

We've optimised conversion rates and UX for
Organic SEO methods

How do we tackle auditing Conversion Rate Optimisation? 

For us it starts with data. Our Analytics experts dive straight in and investigate poorly performing pages, channels, ad groups and user engagement.

Then our UX team get to grips with your target audience, what are their goals and how do they experience your website? Our findings usually flag enough issues provide enough insights to make improvements.

"Higher Ground helped us increase our leads tenfold. Great team to work with, really helpful, transparent and approachable. Highly recommended."

Pay Per Click Packs

Work with us to radically enhance your approach to Pay Per Click marketing


Essential Pay Per Click management

PPC LITE reviews:
Account or campaign activity
Keyword history
Competitors’ activities
Quality Score
Campaign settings

PPC LITE provides:
A task list of changes (quick wins)
AdGroup restructuring
Target keywords
Negative keywords
Bidding management


Advanced Keyword management & Conversion Rate Optimisation

PPC & CRO reviews:
All from PPC LITE package
Your website usage and traffic
Your market’s keywords
Your competitors’ keywords

PPC & CRO provides:
Deep analysis of market activity
Methods to improve quality score
Remarketing, Display & Shopping Ads
Campaign strategy improvements
Conversion Rate Optimisation of AdGroups

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PPC and Conversion Rate Optimisation

Higher Ground are Conversion Rate Optimisation (CRO) specialists. We have worked on successful campaigns working with companies of all sizes spending from £50/week to £15000/week.

We'll investigate and analyse your approach and your goals. The more we know about your business early on the better. Only then can we know what your conversion rate could or should be.

There is also more to CRO than a number in Adwords. Such as what are you doing with your leads? What value were they to your business? Is anyone following up on them; once, twice, three times?

Get a Pay Per Click review

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Pay Per Click help

Having an external team review your current approach is always good for a second opinion and for gaining knowledge.

Some agencies don't provide reports or prove their worth. The best approach is to conduct regular audits and reviews of keyword spend vs revenue.

Our team has been running PPC campaigns for over 15 years. We can help you get more from your campaign - even if you want to stay with your current provider.

New to Pay Per Click marketing?

It’s important that you have the right partner for this. You need a company who has tried and tested countless campaigns and someone who actually cares about your ROI.

We will start you on a low budget, monitor, report, analyse and optimise. Test out Pay Per Click (PPC) today with Higher Ground and see how it could help your business.

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Conversion Rate Optimisation

Sales are the lifeblood of your business. Don't waste your chance to convert a user.

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