Target your ideal customers with Pay Per Click
PPC is a powerful tool your business can invest in to increase online reach - or help launch a new website or campaign.
However, most companies we meet are wasting budget on poorly researched keywords - usually because Google told them how to spend it! Don't let Google tell you how to spend your money. Our advice is this - use an agency that are qualified in Adwords and have enough experience to make your investment count.
We've optimised conversion rates and UX for
PPC and Conversion Rate Optimisation
Higher Ground are Conversion Rate Optimisation (CRO) specialists. We have worked on successful campaigns working with companies of all sizes spending from £50/week to £15000/week.
We'll investigate and analyse your approach and your goals. The more we know about your business early on the better. Only then can we know what your conversion rate could or should be.
There is also more to CRO than a number in Adwords. Such as what are you doing with your leads? What value were they to your business? Is anyone following up on them; once, twice, three times?
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Pay Per Click help
Having an external team review your current approach is always good for a second opinion and for gaining knowledge.
Some agencies don't provide reports or prove their worth. The best approach is to conduct regular audits and reviews of keyword spend vs revenue.
Our team has been running PPC campaigns for over 15 years. We can help you get more from your campaign - even if you want to stay with your current provider.
New to Pay Per Click marketing?
It’s important that you have the right partner for this. You need a company who has tried and tested countless campaigns and someone who actually cares about your ROI.
We will start you on a low budget, monitor, report, analyse and optimise. Test out Pay Per Click (PPC) today with Higher Ground and see how it could help your business.