Pay Per Click Marketing

Tried and tested PPC strategies

Target your ideal customers to generate more business

PPC is a powerful tool your business can invest in to increase online reach - or help launch a new website or campaign.

However, most companies we meet are wasting budget on poorly researched keywords - usually because Google told them how to spend it! Don't let Google tell you how to spend your money.

Our advice is this - use an agency that are qualified in Adwords and have enough experience to make your investment count.

At Higher Ground our team has been running PPC campaigns for over 15 years.
Talk to us about PPC


Higher Ground are Conversion Rate Optimisation (CRO) specialists. We have worked on successful campaigns working with companies of all sizes spending from £50/week to £15000/week.

We'll investigate and analyse your approach and your goals. The more we know about your business early on the better. Only then can we know what your conversion rate could or should be.

There is also more to CRO than a number in Adwords. Such as what are you doing with your leads? What value were they to your business? Is anyone following up on them; once, twice, three times?

Talk to us about CRO

PPC audit

Having an external team review your current approach is always good for a second opinion and for gaining knowledge.

Some agencies don't provide reports or prove their worth. The best approach is to conduct regular audits and reviews of keyword spend vs revenue.

We can help you get more from your campaign - even if you want to stay with your current provider.

New to Pay Per Click marketing?

It’s important that you have the right partner for this. You need a company who has tried and tested countless campaigns and someone who actually cares about your ROI.

Companies will twice as likely avoid a loss as go for a gain. We agree, this is where UX & business experience comes in.

We will start you on a low budget, monitor, report, analyse and optimise. Test out PPC today and see how it could help your business.

Companies we partner with

Successful results that speak for themselves


More users per month JCB Global


More freight bookings Couriers & Freight


Visitor to lead conversion rates Think Money


Visits from benchmark keywords JCB

Case study

JCB website

Website redesign to boost online enquiries for the UK's largest manufacturer

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