Pay per click and CRO

Spend on pay per click more effectively with CRO experts

Pay per click optimisation

Optimise Pay Per Click and stop wasting spend with Higher Ground - CRO experts

Pay Per Click can be highly effective if you spend budgets wisely, optimise campaigns and use CRO as a powerful tool to convert clicks into business. We’ve optimised and successfully ran Pay Per Click campaigns for many years using small and large budgets.

Want to learn from our experts? Read our post about Adwords conversion rate optimization tips.

PPC & CRO services

Get instant clicks to your website that generate revenue with PPC

Get a paid ads audit

Optimising Pay Per Click starts with an audit. We will analyse your data to see what works and more importantly, what isn’t working at all. Using vast expertise and competitor research to better target your ideal customers and deliver a proactive and cost effective Pay Per Click strategy that delivers real results for you. We will review your CRO strategy to make sure your website strategy aligns with you Pay Per Click campaign. You may also find a CRO audit it useful.

What we do

  • Highly-effective enhancements to Adwords, Facebook and Bing campaigns

  • Find leaky cash drains and optimise your account and campaigns better

Understand the value of a click

With our help, your website traffic can become a source of higher revenue by optimising Pay Per Click using CRO.

Combining detailed analysis with technical insights and web design and development expertise, we streamline your customer journey, enhance your user experience and optimise your website to make it work harder for your business. We take a fresh and vital strategic approach that redefines and reinvigorates your website to convert more users and improve your sales performance.

What we do

  • Investigate your keyword and marketing strategy

  • Recommend how to boost engagement and increase sales from web visits

Targeted advertising

PPC allows you to tailor your ads to specific demographics, locations, and user behaviours. You have precise control over when and where your ads appear, ensuring you reach the most relevant audience for your products or services.

You have control over your budget. Payment is only required when someone clicks on your ad, and you can set daily or monthly spending limits. This flexibility enables effective management of advertising costs.

What we do

  • Workshop who your target audiences are to target them more effectively

  • Advertise to locations and demographics

Keywords that drive higher revenue

PPC can provide a competitive edge, especially in industries where online visibility is crucial. Securing a top position in search results can give your business an advantage over competitors. With our help, your website traffic can become a source of higher revenue from keywords that drive higher revenue. Let us do the work.

What we do

  • Find keywords that drive higher revenue

  • Optimise your product sales funnels for better engagement and sales

Conversion Rate Optimisation

The term Conversion Rate Optimisation wouldnt exist without Adwords. Higher Ground are Conversion Rate Optimisation (CRO) specialists. We have led successful campaigns working with companies of all sizes spending from £50/week to £15000/week.

We'll investigate and analyse your approach and your goals. The more we know about your business early on the better. Only then can we know what your conversion rate could or should be.

  • Streamline your customer journey, enhance your user experience

  • Optimise your website to make it work harder for your business

Pay Per Click Management

Your marketing budget is precious. Cost Per Click costs are continuing to rise. So it’s never been a better time to use an agency that is agile, highly effective and doesn't waste budget.

Our Pay Per Click management methods are tried and tested and usually result in top 3 search results for our clients. Harness our expertise and watch your results rocket: we work hard for you to win big.

What we do

  • Set up the campaign for maximum control

  • Manage the campaingn by learning and optimising

What our customers say

"We used Rob and Higher Ground to help us generate more sales through our website. He carefully talked us through setting AdWords for more specific targeting which helped our ROI. Rob also helped us with the user journey on our website pointing out several issues which we corrected to see immediate results.
Our overall experience with Higher Ground has been fantastic seeing our conversion rates increase due to their suggested changes and excellent communication throughout. I would highly recommend."

- Anna Wilson / Supersoil Global

Why should you use pay per click optimisation?

Whether you’re dipping your toe in the world of marketing for the first time or looking to generate traffic at speed, pay per click can be an efficient and effective channel. However, if your campaigns aren’t optimised for success, you run the risk of quickly burning through your budget without boosting your bottom line.

Working with a specialist PPC & CRO agency can help you tailor your campaigns to your target audience, manage your budget, and enhance your landing pages to increase conversions and ramp up your sales. 

Target customers more effectively with CRO & PPC

The best thing about PPC is that it can be highly targeted; once we’ve helped you identify your ideal client, we can tailor your ads to appear only to specific demographics, locations, and user behaviours that are relevant to your business. As you’ll only pay when someone clicks on your ad, this ensures you won’t be racking up costs for clicks that are never going to convert. 

Don’t squander the competitive advantage that an optimised PPC campaign can bring your business; a CRO agency can proactively monitor performance and react dynamically to ensure you get the best possible results. At Higher Ground, we’re experts at A/B testing and can employ tried-and-tested CRO strategies to yield great results. From ad copy and landing pages to keywords and bidding, we’ll help you find the winning formula to maximise your ad spend and make pay per click work for your business. 

Monthly PPC services

Our pay monthly PPC services are designed for business growth

Starting at £750/Month we'll use the expert approach

  • Achieve high search engine positions for business driving keywords

  • Create sales-focussed campaigns for business-driving keyword strategies

  • Analyse performance, report and learn from the data

  • Make continuous progress, improving campaigns and user interaction (both essential for Google)

Successful CRO and UX optimisation for leading companies

Great projects aren't just about using the best tools in the box (such as UX, CRO & amazing development). It's about great working relationships, and of course results! Here are some of our latest clients.

Who are Higher Ground?

We’re driven by the details, guided by the numbers, and obsessed with user experience. Insatiably curious, each member of our team brings their individual expertise, industry knowledge, and creativity to ensure we leave no stone unturned in the quest to solve your website’s pain points and create a smooth path to conversion.

To connect you with a Higher Ground expert, tell us more about your project...

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