We optimise Adobe Commerce (Magento) stores using UX research, user testing, analytics and enterprise-level Adobe Commerce development to increase conversions, revenue and customer satisfaction.

CRO & UX for Enterprise Ecommerce

Why

Adobe

Commerce

stores

needs

specialist

in

Conversion

Rate

Optimisation.

Abandoned baskets and checkout drop-off.

We reduce abandoned baskets and checkout drop-off by removing friction and guiding visitors smoothly to purchase.

Search, style and usabilty frustrations.

We capture missed upsell and cross-sell opportunities with intuitive recommendations that boost order value.

Missed upsell and cross-sell opportunities.

We fix search, style, and usability issues so customers can find what they want quickly and enjoy a seamless experience.

Adobe Commerce CRO audits

Optimising the key areas of your ecommerce journey

The web moves fast, your store needs a partner who can make data-driven changes to improve sales and drive business growth.

We test new ideas, experiment with layouts, and continuously refine user journeys so you stay ahead of competitors. With enterprise level support behind every change, we apply ongoing optimisation across the key stages of your ecommerce journey.

Our Adobe Commerce CRO Framework

A structured process built specifically for Adobe Commerce optimisation.

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Strategy & Discovery

We run workshops to clarify business goals and usability challenges, then dive into data, analytics, heatmaps, and conversion tracking to pinpoint key opportunities.

User testing

Real user testing validates issues and measures brand perception, ease of use, content engagement, and CTAs. Finally, we refine personas and map journeys to guide each design, test, and deployment cycle.

User Journey Evaluation

We conduct targeted user research, heatmapping, journey reviews and usability testing to uncover what’s working (and what isn’t). This real-world insight forms the foundation for every design decision we make.

Agile Workflow

Using Sprint methodology is how we move through production smoothly. Managing all work with Notion Kanban boards for agile delivery of micro tasks, new ideas, and findings to development production.

UX & Conversion Improvements

We focus on the highest-impact user flows and benchmark them against competitors to reveal data-driven improvements. The goal: increase engagement, lift conversions, attract higher-value customers, and remove friction across browsing, forms, and checkout.

Design Execution

We design clear wireframes, polished prototypes, and scalable UI systems in Figma, then put them in front of real users to gather honest feedback and refine fast. Every stage runs smooth from concept to approval to developer handover, keeping your project moving without the usual friction.

Continuous Optimisation

We focus on improving key UX touchpoints, running A/B tests in Adobe Commerce to measure impact, and learning from user behaviour to boost experience, revenue, and lifetime value.

PushON ecommerce Development & Support

Strong technical support is essential for Adobe Commerce CRO.

Higher Ground have a long standing history of partnering with experts, and we are stoked to be working alongside PushON. They bring real enterprise level development expertise and official Adobe partner credentials to every project - the kind of depth you want when you are serious about Adobe Commerce CRO.

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Case study: JCB

Increasing website sales lead conversion rates by over 300%

Following a full CRO & UX audit and redesign JCB saw a 66% increase in new machine enquiries including a 300% increase in enquiries for large excavators.

Helping Trace generate amazing leads and #1 ranked keywords

Increasing the value of their customers with new websites, content, monthly SEO and inhouse strategy sessions.

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CRO clent #1: Fettle

400% increase in conversion rates

When it comes to perfect partnerships, we’ve found that SEO and CRO are a match made in heaven – and our stats speak for themselves. Our client fettle are number 1 for "bike repair London".

Enterprise ecommerce support

PushON brings enterprise-level development expertise and official Adobe partner credentials to every project.

Expert Magento Development

With our team of senior Magento developers and certified experts, you can trust your ecommerce site is in safe hands. We build robust, scalable solutions and handle custom integrations seamlessly, from CRMs to payment gateways and other third-party tools. That means less tech headaches for you and more confidence that your store is set up to convert, scale, and deliver real results.

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Test Environments & Quality Assurance

We provide fully isolated staging environments so you can safely test changes before they go live. Our rigorous QA process combines automated and manual testing to ensure flawless functionality and smooth user journeys.

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