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Read our posts about User Experience Design, Conversion Rate Optimisation, Research and strategy. Our blog aims to provide insights into how we work.

UX

Why user experience matters in online advertising

User Experience really does what it says on the tin. Like Ronseal. Stating the obvious, it’s how people use and perceive your product or business.

UX

Why should you run a design sprint?

In this post we look at design sprints and their importance in helping teams to design great products. But the benefits of design sprints doesn't stop at product design…

UX

How prototyping can help improve conversion rates

In this guide, we’re going to talk about how rapid prototyping can help you improve conversion rates find the optimal version of your website or app before the development stage.

UX

UX Design tips - Avoiding information overload

What is ‘information overload’ exactly? How does it affect your site’s usability? More importantly, how does a skilled UX designer steer clear of overload - and steer users along a simpler, better journey?

UX

What is Google Page Experience?

For the first time, Google has forewarned us their upcoming algorithm update - known as Page Experience due in 2021. This means that page experience (UX) will finally count towards a website’s SEO value.

UX

Lean UX approach to digital marketing

Every business strives to improve so it can generate more sales and provide a better customer service, or rebrand in order to keep up with moving times.

UX

How to optimise your website for Google

So you’ve launched your website. It looks good, reads well, and works as it should. But you’re still not getting the sort of leads you want from the search engines, why?

UX

What is the business value of UX?

What is the business value of UX Design? In their varied role, a User Experience (UX) Designer combines aspects of psychology, business, market research, language, design and technology to provide a seamless digital customer experience online.

UX

UX Workshops, Crazy 8s and bonkers 4s

Crazy 8’s is a design sprint workshop concept introduced by Google as a method to get rapid ideas from a team of decision makers within an organisation.

Why is UX good for business?

We have created a  FREE PDF which explains our process and the business value of UX. If your looking to invest into UX and gain high levels of business growth this PDF is for you.

Get your free pdf
Lower cost of customer acquisition.
Increased customer retention.
Gain more insights from user engagement.
Optimize resources, development time and costs.
Get free expert advice

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 Copyright ©2022 Higher Ground Marketing.
Company Number 12181334
VAT Number GB331740037