Paul Carolan

UX Copywriter


For over 25 years Paul has developed a depth of knowledge and range of high level skills in complex and challenging human behaviour; social and emotional interaction and total communication - cornerstones to a better understanding of the digital user’s experience. Recognised as an outstanding and inspirational leader in the UK Education Sector. Initially a successful English teacher, Paul progressed to operational senior management roles within integrated services, then the strategic leadership of several Public, Private SME and Third Sector organisations. This background perfectly complements his role as Head of Content at Higher Ground, where building trusting relationships and highly effective communication are core requirements for clients’ business success: particularly with regard to the clarity, style and function of language - essential elements to any successful digital marketing campaign. “Paul is perceived to be an inspirational leader having passion, a sense of purpose, honest and trustworthy, inspiring others to achieve their potential.” Investors In People Gold Award Report "Paul sets an outstanding example through his high-quality interactions, excellent knowledge and outstanding leadership skills." Ofsted Outstanding Inspection Report


Successful CRO and UX optimisation for leading companies

Great projects aren't just about using the best tools in the box (such as UX, CRO & amazing development). It's about great working relationships, and of course results! Here are some of our latest clients.