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Conversion Rate Optimisation

Conversion Rate Optimisation

Our Conversion Rate Optimisation (CRO) articles are designed to teach you how to improve conversion rates yourself and get more from your strategy.

Conversion Rate Optimisation

Why do you need to redesign your website?

Your website plays a critical role in customer acquisition and has an overall impact on sales and revenue. For marketing to be cost effective, every touch point with a prospective customer must be in complete alignment.

Conversion Rate Optimisation

What is conversion rate optimisation?

Some people still haven't heard of Conversion Rate Optimisation (or CRO as some people are starting to call it) and how it can be used as an integral part of an online business plan.

Conversion Rate Optimisation

PPC and Conversion Rate Optimisation

For most companies, making money from Pay Per Click (PPC) marketing is difficult and Conversion Rate Optimisation (CRO) isn't an easy process. But if CRO is done correctly it can yield good returns and be a lead or sales flow that you can turn on and off to suit.

Conversion Rate Optimisation

Customer Journey Mapping for Services

This article provides an overview of four commonly used digital customer maps, their defining characteristics and when to use which.

Conversion Rate Optimisation

Copywriting tips for Conversion Rate Optimisation

Your website design looks great, you’re in the top 3 for several big search terms - and yet your conversion rates are disappointing. What could be wrong?

Conversion Rate Optimisation

Conversion Rate Optimisation top tips

It's a question we get asked all the time. As a conversion rate optimisation agency based here in Manchester, we offer you some helpful tips to help you convert more users and lower your bounce rate.

Why is UX good for business?

We have created a  FREE PDF which explains our process and the business value of UX. If your looking to invest into UX and gain high levels of business growth this PDF is for you.

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Lower cost of customer acquisition.
Increased customer retention.
Gain more insights from user engagement.
Optimize resources, development time and costs.
Get free expert advice

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 Copyright ©2022 Higher Ground Marketing.
Company Number 12181334
VAT Number GB331740037