Lockdown presents many challenges but testing users has never been better facilitated.
Many companies wrongly assume user testing is a costly exercise. Higher Ground can help you learn extremely valuable insights from very little outlay.
Jakob Neilsen correctly points out "The best results come from testing no more than 5 users and running as many small tests as you can afford".
sales last year
Number of visits
Less Card Fraud
First click test
With first click test we can show a group of users a section of your design - such as your app dashboard. Asking questions such as “What would you do to perform X task?” and measure how many clicks it takes to perform such a task.
5 second test
Show your users a screen for 5 seconds, take it away and ask them what they recall. Did they spot the big important button? Could they update the data? Did they read the block you've carefully written?
Get reactions and feedback from as little or as many users you want to test, without the need for cables, expensive testing booths or cameras.
We find this the most useful of all user testing. It can be really low cost and take around 15 minutes per participant. You will always get valuable feedback to help you improve your website by testing user this way. Ask our Manchester user testing team about user interviews at a cost your business can afford.
Interviewing actual customers
Get immediate feedback and understand of what actual customers think about your website or app and your business.
Design teams can often miss the target when it comes to thinking about how real customers think.
Asking actual customers what they want can be a really cost-effective way of solving not only design, but a business problem.
Our Manchester based user testers have run many customer interviews with an array of people over the years. From freight shippers with Couriers & Freight, banking customers with Think Money, Frequent and infrequent Lottery users with My Lotto. In every occasion we found nothing quite beats chatting to real customers.
People running any business usually understand the ins and outs. The issue with stakeholder sessions is time. Many businesses can’t afford to gather senior team members for a design session.
We solved this by running efficient Crazy 8 Sessions these are rapid 20 minute high-value user testing sessions to get as much as we can in a short period of time.
Surveys and polls
Gather quantitative opinions on anything from a brand name to the potential of an app. We use HotJar, Survey Monkey, Lookback and Optimal Workshop to get feedback and opinions of people. Usually 5-10 people will offer very similar insights as 100 people will. So you can gain effective feedback really quickly.
See where users click (and don’t), what draws their attention and where people lose interest on your website.
The term Heat-mapping includes a range of browser session based data gathering, from scroll reach to click maps and move maps. Each are independently useful to find out what actual visitors do on your website. We use HotJar and CrazyEgg.
One of the best we have seen is form analytics on ClickTale. Many website owner have no knowledge about which fields customers struggle with. Form analytics helps you get more form completions.
If you’ve never ran heat-mapping before, it should be the first user testing you should run.
How to organise content on large websites with numerous parent and sub-parent categories is always head-bending exercise.
You can remove the guess-work by gathering quantitative results on how people want to see navigation or page content ordered.