UX agency manchester

We improve website usability and interaction with UX design

We are a Manchester-based UX agency helping businesses improve user experience, increase conversions and design high-performing digital products.

Trusted by growth-focused brands

From user research to full journey redesigns, we identify what should improve on your software or website.

Get in touch
Higher Ground - UX agency manchester

HIgher ground are a Manchester UX agency

Our most valued UX services

UX audits & usability reviews

We map journeys, identify gaps, and create clear, data-driven UX strategies.

User research & testing

We uncover user behaviour, validate decisions, and remove friction through testing.

UX/UI design for websites & SaaS

We design intuitive interfaces that balance usability, aesthetics, and performance.

Conversion-focused optimisation

We improve user journeys to increase conversions, engagement, and measurable business outcomes.

Expert UX Review

Building software, SaaS products or digital platforms?

Get an expert review of your user experience, workflows and product usability.

Using AI assisted analysis and over 20 years of UX and product design experience, we'll identify usability issues, workflow bottlenecks and opportunities to improve user adoption.

What are we reviewing?

  • SaaS Platform
  • Software Application
  • Rich content website
  • Mobile App
  • Custom portal
Get in touch
What Higher Ground UX agency does

Our Manchester UX AGENCY process

Turning UX problems into measurable gains
01

Define the problem

We start with discovery. Understanding how users behave, who they are, and what they’re trying to achieve. Through research and analysis, we uncover where experiences break down and where opportunities exist.
02

Test & define success

Once the core issues are clear, we map key user journeys and set measurable goals. We define acceptance criteria and testing frameworks so every improvement is tied to performance, not opinion.
03

Solve through design

We redesign the experience from the ground up. Information architecture, wireframes, and prototypes are created to simplify journeys and remove friction. Every solution is tested to ensure it solves the right problem.
04

Conversion-focused optimisation

We improve user journeys to increase conversions, engagement, and measurable business outcomes.
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Free UX Audit
We'll identify the biggest opportunities to improve useability and conversions on your software or website

Designing UX projects in UK and overseas

At Higher Ground, we design UX and brand systems for SaaS platforms and digital products across the UK and overseas, creating journeys that convert, scale and perform.

What Higher Ground UX agency does

Our approach improves how people interact with your website, app or platform.

At Higher Ground, we focus on understanding how users behave, where they get stuck and what stops them converting.

We then design experiences that remove friction and guide users toward action.

  • Simplifying layouts, creating clearer, more focussed content flows
  • UI design systems for software & websites
  • Removing friction points and usability issues
  • Improving messaging clarity and meaning
  • Increasing interaction and conversions
  • Refinements based on real user feedback
What Higher Ground UX agency does

UX workshops for Manchester businesses

What happens in a UX workshop?

Hosted from our office location in Ancoats, Manchester, our UX workshops align your business needs with real user behaviour. At Higher Ground, we run collaborative discovery sessions to uncover pain points, prioritise ideas, and map out the right UX approach in rapid 2hr sessions.

“It wasn’t just a workshop, it changed how we thought about our product.”
Robert Lynch - Owner of Couriers & Freight
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Common UX challenges solved

Tailored UX agency services

As a leading UX agency Manchester, we go beyond design, delivering expert UX consultancy focused on performance. From audits and research to journey mapping and optimisation, we create user experiences that improve usability, increase engagement, and drive conversion.

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Enhancing user journeys

Struggling with poor mobile experiences, low conversion rates, clunky SaaS interfaces, or e-commerce drop-offs? We specialise in untangling them with smart, high-performing journeys.

UX Research & User Testing

Understanding what users need to achieve is critucal. We gather real user insights through testing, interviews and behavioural analysis. 5 second test, first click test, heatmap and interaction analysis are part of our arsenal of tools to unlock the real value.

UX audits

A detailed review of your website or product to identify usability issues and missed opportunities. We form hypotheses and define clear criteria to guide design improvements that enhance user interaction and performance.

UX / UI Design

We are design system experts. From wireframes to polished interfaces, we craft seamless layouts that look beautiful and communicate your product clearly. We design for scalability, accessibility, and speed, bringing your product to life with purpose.

Journey mapping & information architecture

We structure your site around how users actually think and behave. Great user experiences start with strong information architecture, ensuring content is clear, intuitive, and easy to navigate. Get in touch to build a structure that improves clarity, flow, and performance.

Software UX Design

We combine SaaS UX strategy, Figma-based design systems, and CRO thinking to design scalable products that are easy to use and built to perform. From complex data structures to multi-user journeys, we simplify the experience and turn powerful systems into interfaces people actually enjoy using.

Ongoing UX optimisation

We also help companies with continuous UX improvements based on real data, testing and insight - including Conversion Rate Optimisation.
trusted by industry leaders

User Experience (UX) Case Studies

UX DESIGN / Telematics Saas

SaaS application design for vehicle telematics platform

Designing SaaS platforms requires an expert approach to UX design, combined with a deep understanding of user needs and data. These platforms must handle large volumes of data, cater to diverse user types and goals, and present information clearly at critical stages of the userjourney - all within a simple yet elegant interface.
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Case study: JCB UX

UX Design for JCB Global, leading to increase conversion rates by 300%+

Following a full CRO & UX audit and redesign, led by Higher Ground on the global website and dealer standards application, JCB saw a 66% increase in new machine enquiries, including a 300% increase in enquiries for large excavators.
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Website Case study: Fettle

Doubling conversion rates with a new UX & CRO designed website for Fettle.cc

We used UX design and CRO to build a high-converting website that encouraged users to book bike services and helped Fettle scale their business. Within just months of launch, conversion rates quadrupled, fueling years of impressive growth and leading to their acquisition by Kwik Fit.
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UX/UI services

We design digital experiences that don’t just work, they perform

Our UX and UI services combine strategic thinking with exceptional visual design to create seamless, high-converting products. From complex SaaS platforms to high-impact marketing websites, we craft interfaces that are intuitive, scalable and built around real user behaviour.

We go beyond screens. We build design systems that bring consistency, speed and control to your product, ensuring every interaction feels cohesive across every touchpoint.

Our team creates high-fidelity Figma prototypes that allow you to see, test and refine experiences before a single line of code is written reducing risk and accelerating delivery.

Branding and UX

UX services for software

We’re not just designers, we’re problem solvers.

We've been designing amazing interfaces SaaS applications for many years. Based in Manchester's Northern Quarter, we specialise in UX and interface design, tailored to your unique project needs. Whether it’s for SaaS design or a website launch, we’re here to ensure a seamless user experience. Think of us as your personal problem-solvers, ready to tackle your most pressing challenges and deliver solutions that drive results.

Saas UX Services

UX Consulting services

We don’t just design, we solve problems that lead to a better digital strategy.

Launching something new or fixing what’s not working, our consultants combine behavioural insight with clear, strategic UX design to drive better performance. By understanding how users think, act, and decide, we create intuitive experiences that reduce friction, increase engagement, and guide users smoothly toward conversion.

Our projects
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organisations
improve
digital
products
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User
Experience (UX)
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design.

Why work with Higher GRound UX agency?

UX is about reducing friction, streamlining flows, and making every interaction count.

At Higher Ground, we combine UX, UI, CRO and brand thinking to design experiences that are simple, intuitive and built to perform. We remove friction, clarify journeys and shape interfaces that guide users naturally towards action.Our team works closely with you to understand user behaviour, uncover blockers and turn complex products into seamless, high-performing experiences.

If you want clearer journeys, better design and stronger results, work with Higher Ground.

But don't take our word for it

Tell us about your project

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using ai with ux

Turn user data into rapid, actionable improvements.

At Higher Ground, we use AI to fast-track performance insights that empower your software product team.

We’ve helped design high-performing digital platforms for global brands like O2 and UK Charities, so we know what it takes to create user journeys that convert.

Every insight we deliver is grounded in behavioural science, CRO strategy, and real business outcomes, from streamlining flows to boosting lifetime value. By combining AI diagnostics with expert human input, we help you optimise faster, grow smarter, and ease the load on your internal teams.

Don’t just take our word for it

Simon Parkinson
Absolute taste
They provides a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering.
James Hockey
Trace Basement systems
Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.
James Patton
fitness genes
We hired Higher Ground to design and develop several landing pages for FitnessGenes. Their expertise in crafting creative and engaging and landing pages was outstanding. Not only did they bring fresh ideas to the design team, but they also focused on user experience and data-driven optimisations, significantly boosting our conversion rates.
Emma Cooney
Arvia technologies
Worked with Rob and the team for a number of years now, and they've always done work of the absolute highest quality. Top team, top work, trusted partners of ours.

User Experience consulting FAQ

What does a UX consultant do?

A UX consultant investigates how people interact with your website, software or digital platform. Research, analytics and user testing help reveal where users become confused, encounter friction or abandon important journeys.

Higher Ground turns these findings into practical recommendations, journey improvements and interface designs that support both user needs and commercial objectives.

What kind of companies do we work with?

We work with ambitious organisations ranging from growing SaaS and ecommerce businesses to established international brands. Our experience covers software, professional services, manufacturing, sustainability, healthcare and complex lead-generation websites.

Support can be adapted to suit internal product teams, marketing departments and organisations without their own UX specialists.

Can you improve an existing website or software product?

Yes. A complete rebuild is not always necessary. We can review your existing website, application or platform to identify usability problems and prioritise improvements within the current product.

This could involve simplifying navigation, improving important workflows, clarifying content, redesigning selected interfaces or creating a longer-term UX improvement plan.

What happens during a UX audit?

A UX audit examines important user journeys using analytics, behavioural data, interface reviews and established usability principles. Where appropriate, we can also include user research, interviews or usability testing.

You’ll receive a prioritised set of findings explaining what is creating friction, why it matters and what should be improved first. Higher Ground can then design, test or deliver the recommended changes.

How much does UX consulting cost?

The cost depends on the complexity of your product, the number of journeys being reviewed and the level of research or design required. Higher Ground provides focused workshops, UX audits, complete product redesigns and ongoing improvement programmes.

After an initial conversation, we’ll recommend an appropriate scope with clear costs, deliverables and priorities before the work begins.

We'll enhance UX across your digital products
Using our expertise in UX/UI & CRO

Higher Ground UX Insights