We're a UX Agency in Manchester
Our Manchester UX team combine beautiful design with solutions that produce real results for both users and organisations. That means we’re here to help you design websites and software applications that engage and entertain users while encapsulating your brand proposition.
We’ve designed large-scale freight applications, corporate websites, and apps for JCB and Wrightbus, and delivered design sprints for the University of Leeds, New Zealand Lottery, and other major organisations.
We use UX design to create digital products that are engaging, purposeful, and easy for users to enjoy.
Manchester UX agency Higher Ground, combines design and research to create exceptional apps and websites. With some of the best UX thinkers, we can transform your digital products to make them more effective.
Creating a great UX requires understanding your audience. A one-size-fits-all approach doesn't work. Our intensive UX workshops, led by experts, are designed to deliver exceptional value for your projects.
We focus on your ideal users, ensuring your project meets their specific objectives.
Actionable insights from questions and data analysis, we uncover the best ways to engage.
The knowledge gained empowers our team to deliver exactly what your users need
We'll develop user-centric solutions that drive user adoption and create great UX.
No matter whether you want your users to click to buy, sign up for an account, or complete an application form, our experts will work with you to map out a UX journey that takes them straight from A to B. It’s not about a hard sell, but building a clear, useful, and smooth pathway that effortlessly moves users on to the next step.
Analyse your digital products to identify ways to make improvements
Design effective interfaces to keep users moving through your journey
Combining the experience and empathy of our team with emerging AI technology means we can move faster, take personalisation to new heights, and analyse a wealth of data points to accurately predict user behaviour. As early adopters, our experts use a suite of transformative AI tools to enhance your UX. From improving accessibility and installing interactive chatbots to supporting user testing and recognising patterns, we’ll harness the power of AI to help your business stay ahead of the crowd.
Use benefits of using AI tools in UX
Using data-driven predictive modelling to research and engage with target users
Beautiful UX doesn’t just mean being pixel-perfect, it’s designing with your user in mind so that you have a website or app that’s far more than a pretty face. Our experienced designers will work with you to visualise your ideas and create an interface that stands out from the crowd, reflects your brand identity, and appeals to your target audience. It’s a delicate balance, but we can help you achieve it.
Create a stunning and successful user interfaces and prototypes
Design exceptional, branded user experiences
A design system is a single source of truth, grouping together everything your team needs to be able to design and develop your website or app. It’s an evolving set of tools including patterns, component guidelines, brand values, and ways of working. Our expert team can support you to build a design system that will empower your team to pursue consistency across all your touch-points for years to come.
Creating sustainable design systems for your team using Figma
Set up a design system to help development production run much faster.
Words are powerful. A visually arresting website can only deliver if your users understand the value you offer. Our UX copywriting services will speak directly to your customer, using language that informs, entertains, and engages. From irresistible CTAs to USPs that resonate, we’ll support you to create impactful copy that converts.
Words and phrases that will turn your browsers into buyers
Drive user behaviour with clear call to actions
We've been designing amazing interfaces SaaS applications for many years for clients such as JCB, WrightBus and Couriers & Freight.
Based in Manchester's Northern Quarter, we specialise in UX strategy, principles, and interface design, tailored to your unique project needs.
Whether it’s for SaaS design or a website launch, we’re here to ensure a seamless user experience. Think of us as your personal problem-solvers, ready to tackle your most pressing challenges and deliver solutions that drive results.
Great projects aren't just about using the best tools in the box (such as UX design, CRO & amazing development). It's about great working relationships, and of course results! Here are some of our latest clients.
How are users engaging with your website or app? Where do they pause, drop off, or get confused? And most importantly—how can every step of their journey be improved to drive results?
At Higher Ground, we specialise in uncovering exactly how people interact with your digital platforms. Our team uses advanced analytics and behavioural insights to identify friction points and opportunities throughout the user journey. We don’t just deliver reports—we transform our findings into bespoke, data-backed design strategies that guide users seamlessly toward your business goals.
By combining human-centered design with a scientific approach, we create tailored customer journeys that increase engagement, boost conversions, and set your business apart in an AI-driven world.
Let Higher Ground’s specialists analyse your site and unlock the full potential of your digital experience.
An incredible project to help JCB overhaul their website to User Experience design from research, workshops, wireframe designs and prototyping.
The results were amazing. The website template we designed was used by over 12 countries across the world andprovided JCB with a digital platform to drive a new stream of high quality product enquires. In the first 3 months ofdata we saw a 66% increase in new machine enquiries including a 300% increase in enquiries for large excavators.
At Higher Ground, we specialise in crafting user experiences tailored for the next generation of digital platforms. Leveraging advanced analysis of user behaviour and real-world journeys, we don’t just report on findings—we transform them into actionable insights.
Our scientific, data-driven approach enables us to design bespoke customer journeys that adapt to the needs of both your business and your users—especially in an AI-powered environment where expectations are constantly evolving. By blending human-centered design with the latest AI technologies, we ensure your digital experiences are intuitive, engaging, and future-proof.
Partner with Higher Ground’s UX specialists to analyse your website, uncover growth opportunities, and implement intelligent improvements that drive measurable success.
A User Experience (UX) agency brings together experts in psychology, business, research, language, design, and technology. By working collaboratively, we design digital experiences that are seamless, meaningful, and enjoyable for your customers.
A UX agency creates websites and applications specifically tailored to the needs and behaviors of real people. Through in-depth research and analytics, we identify what motivates your customers and use those insights to design engaging, persuasive digital journeys. The result? Innovative, responsive websites that boost engagement, support business growth, and increase revenue by turning visitors into loyal customers.
Higher Ground Marketing partners with ambitious businesses across diverse industries—from tech startups to established enterprises in professional services, sustainable brands, wellness, and e-commerce. We adapt our approach for growth-focused startups, mid-market companies refining their positioning, and larger organisations seeking specialised campaign expertise.
We serve both B2B and B2C companies, understanding the distinct approaches each requires while maintaining brand consistency. We collaborate effectively with in-house marketing teams, providing specialised expertise or comprehensive management depending on your needs.
Our ideal clients value marketing as a growth driver, embrace collaboration, commit to quality, focus on measurable outcomes, and understand that building brand equity requires time. We serve clients nationwide and can typically begin work within two weeks of agreement, starting with a no-obligation discovery call.
Good UX design benefits both businesses and their customers—and with AI, the possibilities are even greater.
For business owners, effective UX powered by AI can help users instantly recognise the value of your brand, build loyalty, and set you apart from competitors. Over time, it lowers costs, improves ROI, and boosts your online visibility for a lasting competitive edge.
For users, AI-driven UX design creates digital products and services that are not only easy and enjoyable to use, but also adapt to individual needs and behaviours. This means users can achieve their goals more effortlessly, making every online experience positive and rewarding.
We use UX design because satisfied users are the foundation of online success. When people can quickly and easily achieve their goals on your website or app, they have a positive experience—and that makes them more likely to buy from you, come back again, and recommend you to others.
By focusing on UX, we reduce frustration and create journeys that feel effortless. This not only increases customer satisfaction and loyalty but also boosts website traffic and conversion rates, driving real business growth.
UX can be valuable both for the business owner and for the product or service user.
For the business owner, having good UX design can help users see the value in a particular brand, be loyal to it and make it stand out. In the long-term, it can lower expenses, improve ROI and increase online visibility, gaining competitive advantage.
For the user, good UX design allows useful and usable interaction with particular products and services in an effortless, enjoyable and successful way. Users need to achieve certain goals to make their online experiences both positive and rewarding.
Think about the critical features of your business—your website, internal processes, financial tracking, and customer management. Now imagine the impact if each of these areas worked smarter, faster, and delivered a seamless experience for both your team and your customers.
Redesigning your website or app with UX principles—supported by Conversion Rate Optimisation (CRO) methodologies—transforms digital touchpoints into powerful profit drivers. Better UX makes it easier for users to find what they need and take action, while CRO strategies turn those interactions into measurable conversions and increased revenue.
Ultimately, investing in expert UX and CRO isn’t just a cost—it’s an opportunity. The value gained through improved user journeys, higher conversion rates, and greater business efficiency far outweighs the investment. A UX agency can help you unlock these high-value returns, making the cost of improvement small compared to the positive impact on your bottom line.
Turn your website or app into a revenue generating machine.
We use User Experience (UX) design and Conversion Rate Optimisation to make sure your digital strategy focuses on what your customers care about most.
Call: 0161 706 1620
