We use UX methodologies to research, plan, design and develop websites, mobile and tablet applications.
Get insights into your target audience and use our Manchester-based user experience team to ensure these users take action.Ask us a question
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It all starts with data and understanding your business. Our user experience consultants will pinpoint the ideal areas for improvement to make the best journey for your project. We'll use User Centered Design (UCD) principles to ensure the steps taken to create your project ensure success. We'll also call upon our rich experience of seeing projects succeed (and fail) to shape our decisions.
Call our Manchester team 0161 531 4676.
When we talk about research, we’re really talking about three different things.
This is sometimes known as ‘user research’ - physically putting your journey in front of potential users. That way, you can see if it makes sense to them, if it’s easy to use, and you can also find out what they think about it.
We use Analytics, Adwords, CRMs and Optimal Workshop to find out everything there is to know about your site’s performance. This helps us figure out exactly what your users want and need from your site.
We’ll take a peep at what the best players in your market are doing and use that information to make your site even better.
Businesses succeed when they know their target market - websites are no different. We’ll find out who your users are and what they want from your site. Then, we’ll build your site around them.
Ever wondered exactly who your customers are? We’ll find out and gear your site towards them.
Once we know who your customer is, we can design the best website journey for them. Whether they’re visiting for the first time, or the hundredth time, they’ll always have a seamless experience.
Building a great website means building great features for your target market. We use the best high-fidelity wireframes to design the perfect features and functions for your users and their needs.
Website design is an ongoing process - especially when it comes to e-commerce and UX.
We’ll test your site from stage one to whatever stage it takes using pre-production testing (before anything is live) and post-production testing (on live elements of your site). That way, your site can grow just like your business does.
One of the most important phrases in the digital design world. Every project has a goal (or conversion). We measure these goals and refine them using testing and ongoing processes for continous improvement.
Read more about Conversion Rate Optimisation here
"Higher Ground were instrumental in the setting up of a professional online presence for the Think Money Group. Their work on both the implementation of a secure, usable and attractive online banking platform and the evolution of the Think Money portal set the standard for the organisation. "
"We have worked with Higher Ground for many years now. They always provide the best solutions to sometimes quite complex requirements. Thorough and very knowledgeable and a joy to work with."
"I've been working closely with Higher Ground team for a few months on a new application we are rolling out. They are great product designers and great thinkers. Their experience was massively valuable at planning out the project and ensuring we avoided scope creep and still made something great"
"Higher Ground have been working with us for over two years. They lead the way in helping us create a powerful freight booking application plus a whole bunch of digital platforms and websites we are using commercially. The PPC campaign is in good shape and we look forward to working Higher Ground more."
"Delivered our project on time, to spec and on budget. The campaign was a huge success, receiving 90% visit to sign up rate."