CRO Audits  

Use a CRO audit to boost your conversion rates and increase sales

Let Higher Ground uncover opportunities with a CRO audit

A conversion rate optimisation (CRO) audit provides the information your teams need in order to make logical and strategic decisions about how to optimise the site.

Even a 1% improvement in conversion rates could make a surprising difference to your ROI.

Conducting a CRO audit

It's always a good time to conduct a website CRO audit

The way people use and perceive websites changes fast. So it's always a good time to conduct a CRO audit. We’ll help you find quick wins and high value fixes that can make a real difference to your results.

What is a CRO audit?

A conversion rate optimisation (CRO) audit gives you a 360-degree view of your site’s performance, helping you understand how customers experience your website and how effective your valuable marketing actually is. It’s all about getting rid of guesswork, using research and data to steer your strategy and improve conversion. 

Our experts will use a combination of research, data, and targeted tests to understand your users’ behaviour, iron out the bumps in your customer journey, and improve conversions. 

What we do

  • Use our CRO audits to identify areas to improve and drive more business

  • Expert audits to guide your strategy and improve conversion

How we conduct a CRO audit

Different agencies might do it differently but at Higher Ground, we start every CRO audit with a workshop. These intensive two-hour sessions can take you from initial ideas to action plan with the support and guidance of our experienced CRO experts. Following this, we can understand how to approach solving the problem of increasing conversion rates.

What we do

  • Sales strategy and marketing recommendations

  • Technical audit to identify problems with performance conversions

  • Gathering insights to highlight issues with usability

  • Report on findings and provide a clear path forward

Getting on the same page

It’s important we all know what we’re trying to achieve and take time to define what success looks like. Whether it’s a 1% conversion uplift on your best performing page or moving more customers from browsing to booking a call, we’ll help you set your project goals, map your conversion funnel, and identify priority pages.

What we do

  • Sales strategy and marketing recommendations

  • Technical audit to identify problems with performance conversions

Analysing behaviour and gathering opinions

It’s important we all know what we’re trying to achieve and take time to define what success looks like. Whether it’s a 1% conversion uplift on your best performing page or moving more customers from browsing to booking a call, we’ll help you set your project goals, map your conversion funnel, and identify priority pages. 

What we do

  • Sales strategy and marketing recommendations

  • Technical audit to identify problems with performance conversions

Finding quick wins

Now, it’s time to make changes. We’ll work with you to find friction points and eliminate bugs, blockers, and bumps in your customer journey. There’s no one-size-fits-all and our recommendations will be tailored to your business, but they could include optimising your headlines, improving call-to-actions, adding social proof, or clearing up your product image quality.

What we do

  • Sales strategy and marketing recommendations

  • Technical audit to identify problems with performance conversions

Devising a lasting strategy

For more complex conversion issues, we’ll use the research gathered to make a hypothesis and start an A/B test. It’s the easiest and most cost-effective way of tackling a page that is low converting, making sure you only implement permanent changes when you know they’ll move the needle. Simply split traffic and let your experiment run – and don’t worry, we’ll keep you updated on the results every step of the way.

Use a CRO audit to enhance your website strategy

With our consulting service, our experts will become part of your team, training your key stakeholders and product teams so that they’re equipped to continue our work long-term. We can consult on UX strategy, principles, and best practices, or to support specific projects like rebranding or website launches. Think of us as your personal problem-solvers, swooping in to deliver solutions to your most persistent pain points.

Successful CRO, UX and development projects for leading companies

Great projects aren't just about using the best tools in the box (such as UX, CRO & amazing development). It's about great working relationships, and of course results! Here are some of our latest clients.

Turn your website into a revenue generating machine

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