Website Analysis

Expert analysis of website data can provide invaluable  insight, revitalise strategy & better target your customer.

Gain quick answers to why its gone wrong
Understand what your users really do want
Make effective decisions using key metrics
Couriers & Freight

68% increase in bookings

App Design & CRO
Couriers & Freight
Immotion VR

400% increase in sales

CRO & UX
Immotion VR
JCB

600% increase in online enquiries

UX & Analysis
JCB
My Lotto

21% increase in ticket sales

Website & App
My Lotto
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Use our 20 years' expertise to quickly analyse your website data and tell you what is going wrong

For any online strategy to succeed you need to understand what your users want, then analyse data (we call it metrics) to discover what’s actually going on.

By analysing and processing data from your website analytics we can report on effectiveness and use science to help us make decisions to make it better.

We’re highly reviewed...

Website analysis for better interaction and improving conversion rates

Get a better Return On Investment by gathering key metrics data information such as; user interaction, marketing spend, keyword data and lead types to name a few.

When we understand the data, we can implement it to improving user experience and maximise user interaction.

We harness SEO metrics to keep your business visible, relevant & successful

Website analysis for Pay Per Click (Adwords) marketing

Website Analysis

Have Higher Ground analyse your website data and show you how generate a much higher ROI

Higher Ground Organic SEO FAQs

What are organic SEO services?

Organic SEO refers to the process of how a search engine algorithm rates a website.

An Organic Search Engine Optimisation agency helps businesses to be found on search engines such as Google and Bing.  Organic SEO should also refer to what experts call ‘white hat’ or ‘clean SEO’ meaning they apply SEO services inline with rules set by search engines.

How does organic SEO work?

To appear in search engine results for keywords related to a business,  there is a need to optimise not only the website content but the technical aspects of a website but all the references to a website across the whole internet. Google likes to see lots of websites referencing a website. The more you build on these three main areas is called organic SEO.

Why is organic SEO important?

Organic SEO ensures guidelines are followed by major search engines such as Google to be listed using the correct methods. Over time a website will appear in the search results for the keywords related to a website. When Google updates their algorithm, the website will maintain its search position. If you don't follow Google guidelines, a website can be removed from the search engine index or lose position because of poor organic SEO techniques.

Keen to learn some SEO tips? Learn about Organic SEO tips for 2020 in our blog.

What is the difference between SEO & PPC?

With SEO, a website owner can generate a constant footfall of visitors from keywords related to their business without paying for each click. This is because search engine algorithms rate a website and position them in the listings accordingly. With PPC a website owner has to pay for each click for each keyword.

The main reason businesses choose pay per click (PPC) is largely down to control and immediacy of results. Website owners have complete control over not only chosen keywords, but geographic location, time of day and area of the internet they want to appear.

You can learn more about this in our article SEO vs PPC which shall I choose?

"Not only did Higher Ground provide a new way of website planning and strategy, but delivered it in a lean fashion. Excellent communicators and able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise efficiency."
Darren Kerry
Former Head of Digital, West 7 Media
"We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority. Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design."
Paul Kutschmarski
CTO, Web Presence
"Higher Ground helped us increase our leads tenfold. They created us a website to help us sell software training and get more visitors through SEO. We have number one ranking keywords in Google and a great source of new business enquiries. They are a great team to work with, really helpful, transparent and approachable. Highly recommended."
Emma Rush
CEO - Think & Do
A real focus on driving more profitability from website design. I have worked with Higher Ground for many years on UX/UI projects. Initially at JCB and more recently on projects for various B2B clients. They are passionate about website design and stay current with the latest trends. The results for clients are more leads and sales from their website.
Micheal Plummer
Former Head of Marketing - JCB

Contact us

Having a website or app is one thing. Making it successfully align with your business strategy is entirely different.

We can help you make your website or app more successful for its target audience.

Leave us a message here and we'll get in touch.
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