Get a better Return On Investment by gathering key metrics data information such as; user interaction, marketing spend, keyword data and lead types to name a few.
When we understand the data, we can implement it to improving user experience and maximise user interaction.
For any Search Engine Optimisation strategy to succeed you need to understand market data and leverage it in your company's favour.
What data do we analyse?
By using data provided by specialist software such as Analytics, ClickTale, HotJar, Optimizely and CrazyEgg we can identify how users interact and devise improved strategies. These will make your customer journey better and improve your overall strategic approach.
Organic SEO refers to the process of how a search engine algorithm rates a website.
An Organic Search Engine Optimisation agency helps businesses to be found on search engines such as Google and Bing. Organic SEO should also refer to what experts call ‘white hat’ or ‘clean SEO’ meaning they apply SEO services inline with rules set by search engines.
To appear in search engine results for keywords related to a business, there is a need to optimise not only the website content but the technical aspects of a website but all the references to a website across the whole internet. Google likes to see lots of websites referencing a website. The more you build on these three main areas is called organic SEO.
Organic SEO ensures guidelines are followed by major search engines such as Google to be listed using the correct methods. Over time a website will appear in the search results for the keywords related to a website. When Google updates their algorithm, the website will maintain its search position. If you don't follow Google guidelines, a website can be removed from the search engine index or lose position because of poor organic SEO techniques.
Keen to learn some SEO tips? Learn about Organic SEO tips for 2020 in our blog.
With SEO, a website owner can generate a constant footfall of visitors from keywords related to their business without paying for each click. This is because search engine algorithms rate a website and position them in the listings accordingly. With PPC a website owner has to pay for each click for each keyword.
The main reason businesses choose pay per click (PPC) is largely down to control and immediacy of results. Website owners have complete control over not only chosen keywords, but geographic location, time of day and area of the internet they want to appear.
You can learn more about this in our article SEO vs PPC which shall I choose?