Effective strategies to continually improve your SEO

Get your business in front of your customers with organic SEO

Higher Ground have been optimising websites for search engines for over 15 years. Organic SEO is not new, but the methods to achieve success should be carefully executed and driven by factual analysis, keyword research and a focus on the fundamentals.

A website launch or restructure involves major changes - and if these are done improperly, the journey to launch could involve a significant loss of traffic, with disastrous results for your business.

Have us review your SEO


We’ve condensed all that experience into PaX, our unique suite of organic SEO and UX support packs. Work with us and we will provide a collaborative and successfully proven path to improve your digital strategy.


Essential SEO, stripped down to the core

PaX-LITE reviews:
- Your site’s SEO health
- Basic keywords used
- Competitors’ activities
- Marketing performance
- Opportunities to improve

PaX-LITE provides:
- A task list of changes (quick wins)
- A keyword effectiveness report
- A market and competitor overview
- Light-touch strategic guidance
- Guidance to lowering bounce rate


Advanced SEO, building on from PaX-LITE

PaX-PRO assesses:
- A full analytics configuration
- Heat mapping and data tracking
- Your website usage and traffic
- Your market’s keywords
- Your competitors’ keywords

PaX-PRO provides:
- An analysis of page performance
- Further insights into bounce rates
- Search strategy improvements
- New keyword opportunities
- SEO aligned to your business

Enquire about our PaX

Researching your search engine position and finding new keyword opportunities

SEO should be about generating a constant footfall of relevant search traffic for your core offerings - in other words - high search positions for relevant keywords. Of course it is, but it doesn't stop there.

Let us perform competitor keyword analysis and find new opportunities to keep growing in the areas most relevant to your business.

Find new SEO opportunities

"Higher Ground helped us increase our leads tenfold. Great team to work with, really helpful, transparent and approachable. Highly recommended."

Organic SEO perfectly complimented by a great copywriting team

Your website copy should be one of the first things you should consider when approaching an organic SEO strategy.

We will help you write catchy titles and content that resonates with the user and are great for SEO.

Our expertise with professional tools and years of experience in keyword analysis and copywriting can guide you through safely. Preparation is everything.

Organic SEO specialists with a wealth of digital marketing expertise

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Higher Ground Organic SEO FAQs

What are organic SEO services?

Organic SEO refers to the process of how a search engine algorithm rates a website.

An Organic Search Engine Optimisation agency helps businesses to be found on search engines such as Google and Bing.  Organic SEO should also refer to what experts call ‘white hat’ or ‘clean SEO’ meaning they apply SEO services inline with rules set by search engines.

How does organic SEO work?

To appear in search engine results for keywords related to a business,  there is a need to optimise not only the website content but the technical aspects of a website but all the references to a website across the whole internet. Google likes to see lots of websites referencing a website. The more you build on these three main areas is called organic SEO.

Why is organic SEO important?

Organic SEO ensures guidelines are followed by major search engines such as Google to be listed using the correct methods. Over time a website will appear in the search results for the keywords related to a website. When Google updates their algorithm, the website will maintain its search position. If you don't follow Google guidelines, a website can be removed from the search engine index or lose position because of poor organic SEO techniques. 

Keen to learn some SEO tips? Learn about Organic SEO tips for 2020 in our blog.

What is the difference between SEO & PPC?

With SEO, a website owner can generate a constant footfall of visitors from keywords related to their business without paying for each click. This is because search engine algorithms rate a website and position them in the listings accordingly. With PPC a website owner has to pay for each click for each keyword. 

The main reason businesses choose pay per click (PPC) is largely down to control and immediacy of results. Website owners have complete control over not only chosen keywords, but geographic location, time of day and area of the internet they want to appear.

You can learn more about this in our article SEO vs PPC which shall I choose?

Successful results that speak for themselves

Higher Ground can boost SEO & your online conversions

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