Highly effective & affordable white hat SEO strategies to support business growth and ROI success
Organic SEO methods

Ensuring organic SEO success

Do people actually see your core business offers online?
Are you clearly visible and relevant to your customers?


Higher Ground has a wealth of experience in optimising websites for search engines. Our methods of achieving organic SEO success are strategically planned and driven by factual analysis and keyword research, with a clear focus on your business fundamentals.

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"Higher Ground helped us increase our leads tenfold. Great team to work with, really helpful, transparent and approachable. Highly recommended."

Search engine positioning is critical to business success

Do you have the digital footfall your business deserves?

Are you using keywords most relevant to your customers?


SEO should be about generating a constant footfall of targeted search traffic for your core offers - in other words - high search positions for relevant keywords. We will perform competitor keyword analyses to find new opportunities for growth in areas most relevant to your business.

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Optional SEO Packs

We’ve condensed our considerable SEO experience into Support Packs, a unique suite of organic SEO and UX tools.
Work collaboratively with us to produce a bespoke SEO plan that will improve and revitalise your digital business strategy and increase your ROI.

SEO Packs - Light

Essential SEO, stripped down to the core

Light reviews:
- Your site’s SEO health
- Basic keywords used
- Competitors’ activities
- Marketing performance
- Opportunities to improve

Light provides:
- A task list of changes (quick wins)
- A keyword effectiveness report
- A market and competitor overview
- Light-touch strategic guidance
- Guidance to lowering bounce rate

SEO Packs - Pro

Advanced SEO, building on from Light

PRO assesses:
- A full analytics configuration
- Heat mapping and data tracking
- Your website usage and traffic
- Your market’s keywords
- Your competitors’ keywords

PRO provides:
- An analysis of page performance
- Further insights into bounce rates
- Search strategy improvements
- New keyword opportunities
- SEO aligned to your business

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SEO for CRO

How do we tackle auditing Conversion Rate Optimisation? 

For us it starts with data. Our Analytics experts dive straight in and investigate poorly performing pages, channels, ad groups and user engagement. Then our UX team gets to grips with your target audience: what their goals are and how they experience your website. Our findings will provide unique insights that usually make significant improvements to your CRO.

Organic SEO perfectly complemented by great content writing

Website copy should be one of the first things you consider when approaching an improved and revitalised organic SEO strategy for your business.

We will help you write attention-grabbing titles and high quality content that resonates with users and is great for SEO gains.

Our expertise and years of experience in keyword analysis and copywriting can guide you to success. Preparation is everything.

SEO content writing

Organic SEO specialists with a wealth of digital marketing expertise

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Higher Ground Organic SEO FAQs

What are organic SEO services?

Organic SEO refers to the process of how a search engine algorithm rates a website.

An Organic Search Engine Optimisation agency helps businesses to be found on search engines such as Google and Bing.  Organic SEO should also refer to what experts call ‘white hat’ or ‘clean SEO’ meaning they apply SEO services inline with rules set by search engines.

How does organic SEO work?

To appear in search engine results for keywords related to a business,  there is a need to optimise not only the website content but the technical aspects of a website but all the references to a website across the whole internet. Google likes to see lots of websites referencing a website. The more you build on these three main areas is called organic SEO.

Why is organic SEO important?

Organic SEO ensures guidelines are followed by major search engines such as Google to be listed using the correct methods. Over time a website will appear in the search results for the keywords related to a website. When Google updates their algorithm, the website will maintain its search position. If you don't follow Google guidelines, a website can be removed from the search engine index or lose position because of poor organic SEO techniques. 

Keen to learn some SEO tips? Learn about Organic SEO tips for 2020 in our blog.

What is the difference between SEO & PPC?

With SEO, a website owner can generate a constant footfall of visitors from keywords related to their business without paying for each click. This is because search engine algorithms rate a website and position them in the listings accordingly. With PPC a website owner has to pay for each click for each keyword. 

The main reason businesses choose pay per click (PPC) is largely down to control and immediacy of results. Website owners have complete control over not only chosen keywords, but geographic location, time of day and area of the internet they want to appear.

You can learn more about this in our article SEO vs PPC which shall I choose?

Higher Ground can boost SEO & your online conversions

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