Search Engine Optimisation

Employ highly effective & affordable strategies
Improve your visibility & relevance to customers
Secure a digital footfall your business deserves

Ensuring organic SEO success

Search engine positioning is critical to business success

Do you have the digital footfall your business deserves?

Are you using keywords most relevant to your customers?

SEO should be about generating a constant footfall of targeted search traffic for your core offers - in other words - high search positions for relevant keywords. We will perform competitor keyword analyses to find new opportunities for growth in areas most relevant to your business.

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Optional SEO Packs

We’ve condensed our considerable SEO experience into Support Packs, a unique suite of organic SEO and UX tools.
Work collaboratively with us to produce a bespoke SEO plan that will improve and revitalise your digital business strategy and increase your ROI.

SEO Packs - Light

Essential SEO, stripped down to the core

Light reviews:

  • Your site’s SEO health
  • Basic keywords used
  • Competitors’ activities
  • Marketing performance
  • Opportunities to improve

Light provides:

  • A task list of changes (quick wins)
  • A keyword effectiveness report
  • A market and competitor overview
  • Light-touch strategic guidance
  • Guidance to lowering bounce rate

SEO Packs - Pro

Advanced SEO, building on from Light

PRO assesses:

  • A full analytics configuration
  • Heat mapping and data tracking
  • Your website usage and traffic
  • Your market’s keywords
  • Your competitors’ keywords

PRO provides:

  • An analysis of page performance
  • Further insights into bounce rates
  • Search strategy improvements
  • New keyword opportunities
  • SEO aligned to your business

How do we tackle auditing Conversion Rate Optimisation?

Search Engine Optimisation

Organic SEO specialists with a wealth of digital marketing expertise


Organic SEO perfectly complemented by great content writing

Higher Ground Organic SEO FAQs

What are organic SEO services?

Organic SEO refers to the process of how a search engine algorithm rates a website.

An Organic Search Engine Optimisation agency helps businesses to be found on search engines such as Google and Bing.  Organic SEO should also refer to what experts call ‘white hat’ or ‘clean SEO’ meaning they apply SEO services inline with rules set by search engines.

How does organic SEO work?

To appear in search engine results for keywords related to a business,  there is a need to optimise not only the website content but the technical aspects of a website but all the references to a website across the whole internet. Google likes to see lots of websites referencing a website. The more you build on these three main areas is called organic SEO.

Why is organic SEO important?

Organic SEO ensures guidelines are followed by major search engines such as Google to be listed using the correct methods. Over time a website will appear in the search results for the keywords related to a website. When Google updates their algorithm, the website will maintain its search position. If you don't follow Google guidelines, a website can be removed from the search engine index or lose position because of poor organic SEO techniques.

Keen to learn some SEO tips? Learn about Organic SEO tips for 2020 in our blog.

What is the difference between SEO & PPC?

With SEO, a website owner can generate a constant footfall of visitors from keywords related to their business without paying for each click. This is because search engine algorithms rate a website and position them in the listings accordingly. With PPC a website owner has to pay for each click for each keyword.

The main reason businesses choose pay per click (PPC) is largely down to control and immediacy of results. Website owners have complete control over not only chosen keywords, but geographic location, time of day and area of the internet they want to appear.

You can learn more about this in our article SEO vs PPC which shall I choose?

"Not only did Higher Ground provide a new way of website planning and strategy, but delivered it in a lean fashion. Excellent communicators and able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise efficiency."
Darren Kerry
Former Head of Digital, West 7 Media
"We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority. Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design."
Paul Kutschmarski
CTO, Web Presence
"Higher Ground helped us increase our leads tenfold. They created us a website to help us sell software training and get more visitors through SEO. We have number one ranking keywords in Google and a great source of new business enquiries. They are a great team to work with, really helpful, transparent and approachable. Highly recommended."
Emma Rush
CEO - Think & Do
Search Engine Optimisation
Over 20 years of expertise
hello@ground.co.uk