Search Engine Optimisation

Generate high quality traffic to your website and add incremental value using proven, cost effective SEO.

Employ highly effective & affordable strategies
Improve your visibility & relevance to customers
Secure a digital footfall your business deserves

600% increase in online enquiries

UX & Analysis
My Lotto

21% increase in ticket sales

Website & App
My Lotto
IAE Global

90% More applications

Website Design
IAE Global
Immotion VR

400% increase in sales

Immotion VR
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Did you know that search engine optimisation is critical to the success of your digital business strategy?

Does your website rank highly for keywords crucial to your business?

Are you using the keywords most relevant to your target customers?‍

Do you want a constant footfall of targeted search traffic for your core business products; i.e. high search positions for relevant keywords? 

We can perform sector-specific SEO analyses to find new, bespoke opportunities for growth in key areas most relevant to your business.

We’re highly reviewed...

What are the main SEO metrics we track, why are they important & how will they help improve your business?

Organic Traffic

Organic traffic represents the number of visitors coming to your website through organic search. The main goal of our SEO strategy is to improve the online visibility of your business whenever there is a search for any related keyword. 

Building your SEO strategy month by month and year by year is an excellent way to visualise the long term effect of SEO on your website.

Keyword Rankings

As you incrementally improve your site’s ranking in terms of keywords that are crucial to your business, you should also monitor keyword rankings. 

Do you look at your keyword rankings regularly? We find it is an excellent way of monitoring changes over time, giving you the ability to gauge improvements in your online search visibility.

Bounce Rates

Is the content you’ve placed on your site in line with the expectation of your visitors once they choose a page on your website from the list of search results?

We aim to lower bounce rates, so you will know that your page ranking on search results is effective in feeding visitors with the needed content. And those pages are crucial components that help you reach your SEO goals.


CTR determines the effectiveness of your web pages in capturing the attention of audiences on search results. It’s an indicator that we have chosen the appropriate title tags and meta descriptions for your website.

The position of your website in ranks on search engine results determines your click-through-rates. Keeping a tab on this essential metric is an effective way to monitor our SEO strategy performance over time.

We harness SEO metrics to keep your business visible, relevant & successful

SEO Packs - Light

Essential SEO, stripped down to the core

SEO Light reviews:

  • Your site’s SEO health
  • Basic keywords used
  • Competitors’ activities
  • Marketing performance
  • Opportunities to improve

SEO Light provides:

  • A task list of changes (quick wins)
  • A keyword effectiveness report
  • A market and competitor overview
  • Light-touch strategic guidance
  • Guidance to lowering bounce rate

SEO Packs - Pro

Advanced SEO, building on from Light

SEO Pro utilises:

  • A full analytics configuration
  • Heat mapping and data tracking
  • Your website usage and traffic
  • Your sector-specific keywords
  • Your competitors’ keywords

SEO Pro provides:

  • An analysis of page performance
  • Further insights into bounce rates
  • Search strategy improvements
  • New critical keyword opportunities

We deliver organic SEO growth enhanced by great content writing

How do we audit the effectiveness of your Conversion Rate Optimisation?

Search Engine Optimisation

We are organic SEO specialists with a wealth of digital marketing expertise

Higher Ground Organic SEO FAQs

What are organic SEO services?

Organic SEO refers to the process of how a search engine algorithm rates a website.

An Organic Search Engine Optimisation agency helps businesses to be found on search engines such as Google and Bing.  Organic SEO should also refer to what experts call ‘white hat’ or ‘clean SEO’ meaning they apply SEO services inline with rules set by search engines.

How does organic SEO work?

To appear in search engine results for keywords related to a business,  there is a need to optimise not only the website content but the technical aspects of a website but all the references to a website across the whole internet. Google likes to see lots of websites referencing a website. The more you build on these three main areas is called organic SEO.

Why is organic SEO important?

Organic SEO ensures guidelines are followed by major search engines such as Google to be listed using the correct methods. Over time a website will appear in the search results for the keywords related to a website. When Google updates their algorithm, the website will maintain its search position. If you don't follow Google guidelines, a website can be removed from the search engine index or lose position because of poor organic SEO techniques.

Keen to learn some SEO tips? Learn about Organic SEO tips for 2020 in our blog.

What is the difference between SEO & PPC?

With SEO, a website owner can generate a constant footfall of visitors from keywords related to their business without paying for each click. This is because search engine algorithms rate a website and position them in the listings accordingly. With PPC a website owner has to pay for each click for each keyword.

The main reason businesses choose pay per click (PPC) is largely down to control and immediacy of results. Website owners have complete control over not only chosen keywords, but geographic location, time of day and area of the internet they want to appear.

You can learn more about this in our article SEO vs PPC which shall I choose?

"Not only did Higher Ground provide a new way of website planning and strategy, but delivered it in a lean fashion. Excellent communicators and able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise efficiency."
Darren Kerry
Former Head of Digital, West 7 Media
"We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority. Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design."
Paul Kutschmarski
CTO, Web Presence
"Higher Ground helped us increase our leads tenfold. They created us a website to help us sell software training and get more visitors through SEO. We have number one ranking keywords in Google and a great source of new business enquiries. They are a great team to work with, really helpful, transparent and approachable. Highly recommended."
Emma Rush
CEO - Think & Do
A real focus on driving more profitability from website design. I have worked with Higher Ground for many years on UX/UI projects. Initially at JCB and more recently on projects for various B2B clients. They are passionate about website design and stay current with the latest trends. The results for clients are more leads and sales from their website.
Micheal Plummer
Former Head of Marketing - JCB

Contact us

Having a website or app is one thing. Making it successfully align with your business strategy is entirely different.

We can help you make your website or app more successful for its target audience.

Leave us a message here and we'll get in touch.
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