E-commerce Design


2021 was a busy for our E-commerce experts. Conversion Rate Optimisation is critical to E-commerce. We were invited to design an e-commerce solution for an entirely new luxury jewellery brand.

The Challenge

Maveroc is the brain-child of an award-winning, Dubai based designer and her team. They had a strict set of requirements; to design a very high impact, stylish user interface, and to deliver a set of e-commerce website templates to showcase their premium jewellery products.


We kicked off the project using intensive client meetings to ensure everything was planned and fully prepared, in order to meet their project production timeline.
Collaboration with the client was crucial. They wanted to achieve a strikingly designed e-commerce site, which would be commercially successful, from launch. Our task was to provide CRO expertise and interaction advice to help Maveroc achieve all these goals.


Designing a luxury jewellery brand brought many challenges. Maveroc are more than just a brand. They have an entirely new vision on fashion and product design. Making their website not just be easy to use, highly effective for sales through ecommerce but also be highly stylish was something we really enjoyed working on.

All designs started from intense rounds of wireframe collaboration, these were delivered to an external WooCommerce team at Pixel Kicks.

Once wires were signed off we quickly set to adding brand elements following guidelines provided by Yellow in Dubai. During the design process we experimented with various use-ability and creative aspects.

The Outcomes

Working to a tight schedule, our e-commerce design team used a combination of highly effective site and page navigation designs, plus engaging and interactive page elements. To begin with, our CRO ecommerce experts delivered a suite of high fidelity wireframes, then we worked on a final design template set, ready for developers. The whole project was turned around in under 4 weeks.

If you’re thinking about your next e-commerce website or need help with an existing shop and check out process, please get in touch with our team today.

Client Feedback

"The impact of the Maveroc website is crucial to us. It's such a big operation to design and launch new products. The website is the sales platform for everything. Higher Ground did a fantastic job. Their design eye is great and they always think about product sales."

Ibrahim Limrini

Maveroc Owner

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