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“Rob Hufton led the design of the JCB global website with a clear focus on CRO and UX principles. His strategic approach balanced brand impact with user behaviour, resulting in a site that not only looked world-class but delivered measurable performance across global markets.”
Matt McClurg / Global Marketing Director
To keep up with ever changing requirements for high-impact, fast loading and feature rich websites, JCB needed an entirely new responsive website framework, enhanced sales enquiry mechanism, simple way-finding and stunning front end design. All carefully designed and consulted with a wide range of senior stakeholders within the JCB team at their head quarters in Staffordshire, UK.
The digital evolution of JCB.com required consolidation of more than 500 existing products and the systemic integration of a range of legacy platforms with SiteCore as a highly complex CMS framework that needed to populate templates used in over 12 countries world-wide. User Experience Design was critical and required complete renewal of JCB’s information architecture, interactiveness, responsiveness and brand styling.
