UX & Analysis


600% increase in online enquiries

Using stakeholder collaboration, wireframe designs and prototyping, Higher Ground provided a template used in over 16 countries, receiving over 500,000 visits per month from searches.

The Brief

To refresh JCB’s global brand experience, create a responsive framework and an enhanced sales enquiry mechanism.

To consult with and provide SEO advice and benchmark keywords on JCB’s global digital marketing campaign for JCB Australia.

To design and implement a senior management auditing tool for regional dealership performance reviews.

To manage a lean nationwide PPC campaign over 12 months.


The challenge

The digital evolution of JCB required consolidation of more than 500 existing products and the systemic integration of a range of legacy platforms.

User Experience Design was critical and required complete renewal of JCB’s information architecture, interactiveness, responsiveness and brand styling.


We increased sales leads, search presence and improved user interaction

By meeting the core objectives of designing and deploying a more responsive framework and enhanced sales enquiry mechanism, Higher Ground enabled JCB to further increase their sales potential from an enhanced and refreshed suite of highly responsive and interconnected global websites. We analysed data from sales team leads to analytics and marketing data. We also interviewed heads of department and actual buyers.


Website & Outcomes


The results were amazing. The website template we designed was used by over 7 countries across the world and provided JCB with a digital platform to drive a new stream of high quality product enquires. Following our CRO strategy, in the first 3 months of data we saw a 66% increase in new machine enquiries including a 400% increase in enquiries for large excavators.

This was a real game changer for us and an incredible project to work on.

customer feedback

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Having a website or app is one thing. Making it successfully align with your business strategy is entirely different.

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We are a smart, lean and successful digital agency, specialising in UX/UI & CRO strategy.