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Webflow website and SEO for McVeigh Offsite

McVeigh Offsite build with Structural Insulated Panels. We built their website and now run their content, search and marketing every month, so they can concentrate on building. Today they rank number one regionally for "SIP contractor" and "SIP builders".

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Webflow website and SEO for McVeigh Offsite
"Higher Ground took the whole website off our hands"

Specialist builders don’t have time to be marketers

McVeigh’s team are experts in SIP construction, and their time is best spent on site and in the workshop. So we took care of every stage of the website, from research to results.

Keyword research

We found out exactly what their customers type into Google, from "SIP builders" to SIP extensions and SIP school buildings, and planned a page for each. No guesswork about what to write.

Content and photography sourced

We wrote the pages and brought together photography of their best projects, so the website shows what McVeigh can do while their team stays focused on building.

Pages built and tested

We designed and built every page in Webflow and tested each one on phones and desktops, so it loads fast, looks right and makes it easy to get in touch. When McVeigh finish a new project, it's simple to add.

Data analysis to prove effectiveness

After launch, we tracked rankings and enquiries to see what was working and what to improve next. McVeigh get clear results, not marketing jargon.

Free to focus on building

McVeigh design, fabricate and build homes, schools and commercial buildings across the North West using Structural Insulated Panels.

With their website and marketing handled, the team stays on the tools while the right enquiries come in. They share their knowledge and new projects; we turn them into pages that win work.

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Free to focus on building
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Higher Ground took the whole website off our hands, from the research and content to the build and the monthly marketing. They understand how our customers search, and the enquiries coming through prove it.

Jim McVeigh, McVeigh Offsite

Number one for the searches that win work

McVeigh Offsite now rank number one regionally for "SIP contractor" and "SIP builders", the searches people make when they're ready to appoint a builder.

  • A Webflow website built and managed for them
  • A page for every type of SIP build they want to win
  • Number one regional rankings for "SIP contractor" and "SIP builders"
Number one for the searches that win work

Your marketing team, every month

The website launch was just the start. Every month, we take care of McVeigh’s marketing so their team never has to think about it. We research new searches and markets worth winning, write and build new pages in Webflow, and keep the site fast, secure and up to date. We also manage their SEO and GEO, so they stay visible on Google and in AI tools like ChatGPT, and follow up enquiries through Mailchimp until they’re ready to go ahead.

  • More visitors turned into enquiries with ongoing CRO
  • A website that’s refreshed as the business grows
  • No marketing workload for McVeigh’s team

Want the same for your business?

We'll handle your website, content and marketing, so you can get on with building.

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