JCB Global

UX Design for WEbsite & SEO

UX design and research on a range of corporate apps and websites.

Plus, effective Search Engine Optimisation and Pay Per Click strategies here in the UK and in Australia.

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Increased sales leads, user interaction and Google ranking

Customer research

Conducted user research and customer profiling,  resulting in an enhanced on-site experience

Website design

Controlling the entire process; from workshops, wireframes and prototyping through to production design and iteration

Online marketing

PPC and Search Engine Optimisation to successfully boost the site in Google for key terms

Prototyping and wireframe design for stakeholder collaboration

Higher Ground was engaged to refresh the global digital brand experience for JCB by providing a template design used in over 16 countries and receiving over 500,000 visits per month from search.

We creating a responsive framework and enhanced sales enquiry mechanism. Both these core objectives were designed to empower JCB and increase sales potential from their suite of global websites.

The website challenge

No easy task, the JCB digital evolution required the consolidation of more than 500 existing products and a host of systemic integration between a range of legacy platforms.

User Experience Design was critical and required a whole new information architecture, new responsive brand stying and universal interaction design.

All wireframes were presented to senior board members and design components applied to a SiteCore, component–based CMS.

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JCB digital marketing strategy

We also consulted on their global digital marketing strategy. Taking JCB Australia from 8,000 visits per month to 12,000 from SEO with benchmark keywords 'large excavator' and 'mini excavator'.

While also in Sydney, we ran a cost-effective, lean and nationwide PPC campaign over the course of 12 months. In the first two months we saw a huge increase in leads from targeted keywords.

Mobile

Increase your profits by 10x by focusing on what matter most for your business

Responsive ready
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Fast updates
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Easy customization
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eCommerce ready
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Fast updates
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Easy customization
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Dealer standards iPad application

JCB Dealerships across the globe have standards to maintain. All are assessed by leadership team.

We designed a totally custom scoring application that enabled senior management to review regional dealerships on a dash and perform audits on the field.

Successful results that speak for themselves