Website design for a freight company

Conversion rate optimisation & SEO

A new responsive website, Google Adwords campaigns and tailored SEO. We also lead UX design for an international freight booking application.

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Optimisation of quotes resulting in a 65% increase in bookings

Website design and Conversion Rate Optimisation

Specialist landing page and booking form design

Freight software UX design

We designed a multi-carrier, national and international freight booking application

Customer research and market analysis

Connecting users using keywords to maximise sales through SEO and PPC

Prototyping greyscale wireframes to showcase functionality and inform offshore development teams

SaaS application and website design to drive more revenue across the board

Our approach focused on helping Couriers & Freight dominate the market in Australia and the UK. Using our combined knowledge (client and our UX team).

Working closely with the business owners, Higher Ground were brought in-house to conduct a round of UX workshops with the Couriers & Freight team, quickly identifying the foundations and determining a direction for their digital plan for the coming 5 years.

Helping Couriers & Freight win in their market

  • High yield Pay Per Click websites and landing pages
  • Content rich website for SEO keyword ranking
  • A multi-carrier, national and international freight booking application
  • Driver workforce management mobile applications
  • Route optimisation desktop applications
www.couriersandfreight.com.au
Mobile

Increase your profits by 10x by focusing on what matter most for your business

Responsive ready
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Fast updates
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Easy customization
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eCommerce ready
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Fast updates
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Easy customization
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"Higher Ground helped us increase our leads tenfold. Great team to work with, really helpful, transparent and approachable. Highly recommended."

Researched new markets and helped them expand their business

We are extremely pleased to see our efforts have now been launched into the market and are being used to book thousands of shipments per month and growing.

Due to the conversion rate optimisation strategy we put in place - Couriers & Freight are able to move into new markets using highly effective Pay Per Click campaigns.

- Customer experience research and planning
- User experience workshops
- Website and landing page design
- Pay Per Click advertising
- Search Engine Optimisation
- Branding

Successful results that speak for themselves

We've optimised conversion rates and UX for
Conversion Rate Optimisation

Sales are the lifeblood of your business. Don't waste your chance to convert a user.

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