User Centred Design

Using the building blocks for design

User Centred Design ensures projects are created to succeed and be easily measured

User Centred Design is a design approach where designers and stakeholders plan, research and design stages that ensure any digital project is tailored to suit the needs of the user.

Any website, mobile or application will always require some level of User Centred Design

The term translates to - you design for the user(s) using the product your designing. By designing to meet the needs of the user, digital platforms operate better, become more useful, increase business and increase chances of people enjoying the experience.

We book a workshop with you

We can visit you, or use our Manchester studio.

Discover how UX can help

Find out what you need to fix, improve or explore.

Improve your website

Get a report to hand to your web designers or developers.

What results can you achieve from User Centred Design?

If you are planning an app or website, we can choose what aspect of User Centred Design is suited to your operation. Not all businesses have the luxury of following every step in the process. Each phase of our approach is designed to help your business whether you need more traffic, more leads, more sales or less time wasters.

Here at Higher Ground, we run short, but high-value workshops. So you get the most out from our experience.

Why we use User Centred Design

By designing to meet the needs of the user, digital platforms operate better, become more useful, increase business, increase chances of people enjoying the experience and should be fully scalable to future proof the project.

Any website, mobile or system application and online marketing campaigns will always need some level of User Centred Design. The term translates to - you design for the user(s) using the product your designing.

User Centred Design key steps

There a many approaches to UCD.
Typically we use their approach into these key stages:

Product Research
Using competitor analysis, data analysis and market feedback to create things that your user will love.

User analysis
Learning what makes your users tick by creating personas, user stories and user journeys.

Mapping
Building the ideal journey by through feature definition, rapid prototyping then and wireframes.

Communication
We’ll create accessible content that fits your users’ needs and your brand guidelines.

Creation
Using the best design techniques to meet your site’s needs. Including visual language, responsive design and mobile design.

Development
Whatever you need to develop, we can do it. From building platforms to validation, beta testing and bug fixing.

Deployment
And when you’re ready to release, we w’ll A/B test your product and analyse the data for future releases. From there, it’s just iterate, iterate, iterate. All at low cost high-value