Analyse and process data from your website to report on it's effectiveness.
Let’s face it, not everyone knows if a website or marketing campaign is doing well or not. Most people come to us and say the latter.
For any online strategy to succeed you need to understand what your users want, then analyse data (we call it metrics) to discover what’s actually going on.
Read our article about using a UX agency to report on campaigns.
When we understand the data, we can implement it to improving user experience and maximise user interaction.
We gather key metrics data information such as; user interaction, marketing spend, keyword data and lead types to name a few. All this is valuable feedback that helps toward creating an effective strategy.
Call our Manchester team on 0161 531 4676.
By using data provided by specialist software such as Analytics, ClickTale, HotJar, Optimizely and CrazyEgg we can identify how users interact and devise improved strategies. These will make your customer journey better and improve your overall strategic approach.
Keep them busy and let us do the leg work.
We not only give a historical overview, we also provide ongoing reporting, work with you establish KPIs, find the weak links in your sales funnel, suggest a course of action and help remedy if appropriate.
"Higher Ground were instrumental in the setting up of a professional online presence for the Think Money Group. Their work on both the implementation of a secure, usable and attractive online banking platform and the evolution of the Think Money portal set the standard for the organisation. "
"We have worked with Higher Ground for many years now. They always provide the best solutions to sometimes quite complex requirements. Thorough and very knowledgeable and a joy to work with."
"I've been working closely with Higher Ground team for a few months on a new application we are rolling out. They are great product designers and great thinkers. Their experience was massively valuable at planning out the project and ensuring we avoided scope creep and still made something great"
"Higher Ground have been working with us for over two years. They lead the way in helping us create a powerful freight booking application plus a whole bunch of digital platforms and websites we are using commercially. The PPC campaign is in good shape and we look forward to working Higher Ground more."
"Delivered our project on time, to spec and on budget. The campaign was a huge success, receiving 90% visit to sign up rate."