Pay Per Click Advertising

Pay Per Click Advertising

Pay Per Click Advertising (PPC) helps you generate more website visits and more business enquiries from your target market.

  • Get instant visits to your website
  • Generate a footfall of visitors wanting to use your services
  • Appear at the top of Google, Bing, Facebook & LinkedIn
  • Set a daily budget you can afford and control
  • Prove effectiveness by monitoring and reporting on KPIs
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pay per click advertising

A holistic approach to PPC marketing

‘One doesn’t simply walk into Google Adwords and spend money’.


Before any new PPC marketing campaign can commence, we look at your business as a whole. Our experts have over 15 years of working with companies of all sizes spending from £50/week or £5000/week. The steps to avoid failure are usually always the same.

  • - Target spend primarily on the services are the best business generators.
  • - Create landing pages to match the best business generators.
  • - Set up a broad spectrum of negative keywords.
  • - Start on a low budget, monitor, report, analyse and optimise.

Test out PPC today and see how it could help your business.
Call our Manchester team on 0161 531 4676.

Why should I use pay per click advertising? read our handy guide.

Conversion Rate Optimisation (CRO) experts

Higher Ground are Conversion Rate Optimisation (CRO) specialists. By targeting your companies best KPI's, the next step is to devise a plan which convert visitors into enquiries, sales or relevant action to match your KPI's.

We use the best CRM tools to help you nurture leads. But most importantly we create landing pages to specifically conveys your offerings. This increases relevancy dramatically and boosts conversions.

Read more about Conversion Rate Optimisation in our guide here.

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