User Experience and CRO agency Higher Ground

We make it easier to see, do, find or buy whatever people need on desktop, mobile, laptop or tablet.

From User Experience design to Conversion Rate Optimisation, we can create (or refine) websites, landing pages or web applications.

As expert marketeers we can call on over 20 years knowledge of SEO & Pay Per Click to ensure digital marketing works for your business.

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We’ll research your customers, the websites they use and the best way to get your brand in front of them. Then we’ll establish a footfall, so they keep coming to you.
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Our Conversion Rate Optimisation (CRO) team will improve the customer journey, increasing customer acquisition to maximise your return on investment.

Using UX for better results

We’ve led the design on successful digital projects for major players from JCB UK and Beauty Crew to Lottery New Zealand.

Drawing on our in-depth UX expertise, we created stunning websites and marketing campaigns that really speak to your customers and address their needs.

"We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority.

Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design"

Paul KutSChmarski - CTO, Web Presence

Why trust Higher Ground with your digital project?

‍It’s all about making the right decisions. Whatever your business, whatever your scale; your website, campaign or app will benefit from:

Our experience - Between us, we’ve spent over 40 years working on successful digital projects.

Our lean UX approach - You’ll be impressed how fast we understand your project and the way your users think.
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Our expertise - In the areas that are crucial to successful optimisation – Customer Journey Mapping, Conversion Rate Optimisation, User Testing and more.

"Not only did Higher Ground provide a new way of website planning and strategy, but delivered it in a lean fashion. Excellent communicators and able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise efficiency."

Darren Kerry, FOrmer Head of Digital, 7 West MEdia