Pay Per Click Services

Target your ideal customers & improve your ROI performance. Get more with our Pay Per Click management expertise.

Get an instant flow of website traffic with PPC
Target and convert your ideal customers
Use PPC to launch new websites & campaigns

600% increase in online enquiries

UX & Analysis
Couriers & Freight

68% increase in bookings

App Design & CRO
Couriers & Freight
Immotion VR

400% increase in sales

Immotion VR
Beauty Crew

400% increase in revenue

Beauty Crew
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Higher Ground will help you target your ideal customers with Pay Per Click management expertise

PPC is a powerful tool your business should invest in to increase online reach, launch a new campaign, yield great returns and be a lead or sales flow that you can turn on and off to suit.

Higher Ground Pay Per Click experts have delivered successful, dynamic and profitable PPC strategies for over 18 years with honesty and acute awareness of our clients’ spend.

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We’re highly reviewed...

Why use Higher Ground for your PPC?

Your marketing budget is precious. Cost Per Click costs are continuing to rise. So it’s never been a better time to use an agency that is agile, highly effective and doesn't waste budget. 

Our Pay Per Click management methods are tried and tested and usually result in top 3 search results for our clients. Harness our expertise and watch your results rocket: we work hard for you to win big. 

Check out some of our stunning PPC results and recent client achievements here.

Choose the right Pay Per Click strategy from one of the brightest PPC agency experts on the block…

Here’s an insight to how we would approach your PPC campaign. Call us for a PPC chat.


We’ll analyse your data to see what works and more importantly, what isn’t working at all. Using detailed personas and competitor research to better target your ideal customers and deliver a proactive and cost effective Pay Per Click strategy that delivers real results for you. 


As conversion rate optimisation specialists it’s our job to ensure you see a solid return on investment from your marketing spend. This is why we focus not only on the right keywords that truly match customer’s requirements, but CRO as well. Both work hand in hand.


Our implementation experience is extensive, crafting convincing content combined with clear calls to action and creative, appealing design. We will manage the accounts on your behalf, but fully understand you own them, so will communicate with you clearly and with integrity.


Our management strategy is agile and proactive, yet responsive and reactive to changing landscapes and behaviour in order to optimise performance and maximise your returns. Our data-driven approach ensures you get the most from every pound, dollar and euro spent.


We’ll regularly update you with regular reports, relaying insights that demonstrate the PPC strategy’s impact. These insights consistently improve the strategy, ensuring your marketing spend continually focuses on what your audience wants and remains inline with your broader business goals.

We've created a custom set of PPC service packages to suit your budget and need, designed for your business to succeed

Work with us to radically enhance your approach to Pay Per Click marketing


Essential Pay Per Click management

PPC LITE reviews:

  • Account or campaign activity
  • Keyword history
  • Competitors’ activities
  • Quality Score
  • Campaign settings

‍PPC LITE provides:

  • A task list of changes (quick wins)
  • AdGroup restructuring
  • Target keywords
  • Negative keywords
  • Bidding management


Advanced Keyword management & Conversion Rate Optimisation

PPC & CRO reviews:

  • All from PPC LITE package
  • Your website usage and traffic
  • Your market’s keywords
  • Your competitors’ keywords

‍PPC & CRO provides:

  • Deep analysis of market activity
  • Methods to improve quality score
  • Remarketing, Display & Shopping Ads
  • Campaign strategy improvements
  • Conversion Rate Optimisation of AdGroups

We’re highly reviewed...

PPC and Conversion Rate Optimisation

What is Pay Per Click marketing?

Pay Per Click Services

Get a Pay Per Click review

Higher Ground Organic SEO FAQs

What are organic SEO services?

Organic SEO refers to the process of how a search engine algorithm rates a website.

An Organic Search Engine Optimisation agency helps businesses to be found on search engines such as Google and Bing.  Organic SEO should also refer to what experts call ‘white hat’ or ‘clean SEO’ meaning they apply SEO services inline with rules set by search engines.

How does organic SEO work?

To appear in search engine results for keywords related to a business,  there is a need to optimise not only the website content but the technical aspects of a website but all the references to a website across the whole internet. Google likes to see lots of websites referencing a website. The more you build on these three main areas is called organic SEO.

Why is organic SEO important?

Organic SEO ensures guidelines are followed by major search engines such as Google to be listed using the correct methods. Over time a website will appear in the search results for the keywords related to a website. When Google updates their algorithm, the website will maintain its search position. If you don't follow Google guidelines, a website can be removed from the search engine index or lose position because of poor organic SEO techniques.

Keen to learn some SEO tips? Learn about Organic SEO tips for 2020 in our blog.

What is the difference between SEO & PPC?

With SEO, a website owner can generate a constant footfall of visitors from keywords related to their business without paying for each click. This is because search engine algorithms rate a website and position them in the listings accordingly. With PPC a website owner has to pay for each click for each keyword.

The main reason businesses choose pay per click (PPC) is largely down to control and immediacy of results. Website owners have complete control over not only chosen keywords, but geographic location, time of day and area of the internet they want to appear.

You can learn more about this in our article SEO vs PPC which shall I choose?

"Not only did Higher Ground provide a new way of website planning and strategy, but delivered it in a lean fashion. Excellent communicators and able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise efficiency."
Darren Kerry
Former Head of Digital, West 7 Media
"We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority. Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design."
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CTO, Web Presence
"Higher Ground helped us increase our leads tenfold. They created us a website to help us sell software training and get more visitors through SEO. We have number one ranking keywords in Google and a great source of new business enquiries. They are a great team to work with, really helpful, transparent and approachable. Highly recommended."
Emma Rush
CEO - Think & Do
A real focus on driving more profitability from website design. I have worked with Higher Ground for many years on UX/UI projects. Initially at JCB and more recently on projects for various B2B clients. They are passionate about website design and stay current with the latest trends. The results for clients are more leads and sales from their website.
Micheal Plummer
Former Head of Marketing - JCB

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Having a website or app is one thing. Making it successfully align with your business strategy is entirely different.

We can help you make your website or app more successful for its target audience.

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