Digital Marketing

Successfully target your ideal online customers using organic and paid campaigns to generate more business.

Increase online reach to launch a new website or campaign
Experts in SEO, PPC & Social Media strategies
Grow a new audience and footfall for your online campaign
JCB

600% increase in online enquiries

UX & Analysis
JCB
Immotion VR

400% increase in sales

CRO & UX
Immotion VR
Couriers & Freight

68% increase in bookings

App Design & CRO
Couriers & Freight
Beauty Crew

400% increase in revenue

UX & CRO
Beauty Crew
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Target your ideal online customers to generate more business

With a digital marketing campaign from Higher Ground you can provide a constant flow of visitors interested in your products or services.

We will show you how to use digital channels (your website, email, social media, Google etc.) to reach the right audience. The more we know about that audience, the better you can target the right people. With our expertise we can help you generate a better ROI.

We’re highly reviewed...

Pay Per Click Advertising

Pay Per Click Advertising (PPC) helps you generate more website visits and more business enquiries from your target market.

Our experts have over 15 years of working with companies of all sizes, spending from £50/week or £5000/week. 

We target spend primarily on the services are the best business generators and create landing pages to match the business generators.

Learn more here.

We harness SEO metrics to keep your business visible, relevant & successful

Do people actually see your core business offers online?

Are you clearly visible and relevant to your customers?

Higher Ground has a wealth of experience in optimising websites for search engines. Our methods of achieving organic SEO success are strategically planned and driven by factual analysis and keyword research, with a clear focus on your business fundamentals.

Learn more here.

You should be reviewing your digital marketing strategy regularly and keep working forward by gathering insights from online tools such as Google Analytics for websites, Ahref for SEO, Iconosquare for Social and Google Adwords for paid advertising.

The performance of your marketing channels should always be gathered and presented in a slide deck for stakeholders to review. This way you can collaborate and make informed decisions about your next round of work.

If you need help with analysing your website talk to our team today.

Conversion Rate Optimisation

Digital Marketing

Get Higher Ground help with your Digital Marketing

Higher Ground Organic SEO FAQs

What are organic SEO services?

Organic SEO refers to the process of how a search engine algorithm rates a website.

An Organic Search Engine Optimisation agency helps businesses to be found on search engines such as Google and Bing.  Organic SEO should also refer to what experts call ‘white hat’ or ‘clean SEO’ meaning they apply SEO services inline with rules set by search engines.

How does organic SEO work?

To appear in search engine results for keywords related to a business,  there is a need to optimise not only the website content but the technical aspects of a website but all the references to a website across the whole internet. Google likes to see lots of websites referencing a website. The more you build on these three main areas is called organic SEO.

Why is organic SEO important?

Organic SEO ensures guidelines are followed by major search engines such as Google to be listed using the correct methods. Over time a website will appear in the search results for the keywords related to a website. When Google updates their algorithm, the website will maintain its search position. If you don't follow Google guidelines, a website can be removed from the search engine index or lose position because of poor organic SEO techniques.

Keen to learn some SEO tips? Learn about Organic SEO tips for 2020 in our blog.

What is the difference between SEO & PPC?

With SEO, a website owner can generate a constant footfall of visitors from keywords related to their business without paying for each click. This is because search engine algorithms rate a website and position them in the listings accordingly. With PPC a website owner has to pay for each click for each keyword.

The main reason businesses choose pay per click (PPC) is largely down to control and immediacy of results. Website owners have complete control over not only chosen keywords, but geographic location, time of day and area of the internet they want to appear.

You can learn more about this in our article SEO vs PPC which shall I choose?

"Not only did Higher Ground provide a new way of website planning and strategy, but delivered it in a lean fashion. Excellent communicators and able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise efficiency."
Darren Kerry
Former Head of Digital, West 7 Media
"We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority. Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design."
Paul Kutschmarski
CTO, Web Presence
"Higher Ground helped us increase our leads tenfold. They created us a website to help us sell software training and get more visitors through SEO. We have number one ranking keywords in Google and a great source of new business enquiries. They are a great team to work with, really helpful, transparent and approachable. Highly recommended."
Emma Rush
CEO - Think & Do
A real focus on driving more profitability from website design. I have worked with Higher Ground for many years on UX/UI projects. Initially at JCB and more recently on projects for various B2B clients. They are passionate about website design and stay current with the latest trends. The results for clients are more leads and sales from their website.
Micheal Plummer
Former Head of Marketing - JCB

Contact us

Having a website or app is one thing. Making it successfully align with your business strategy is entirely different.

We can help you make your website or app more successful for its target audience.

Leave us a message here and we'll get in touch.
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