Successfully target your ideal online customers using organic and paid campaigns to generate more business.
With a digital marketing campaign from Higher Ground you can provide a constant flow of visitors interested in your products or services.
We will show you how to use digital channels (your website, email, social media, Google etc.) to reach the right audience. The more we know about that audience, the better you can target the right people. With our expertise we can help you generate a better ROI.
Pay Per Click Advertising (PPC) helps you generate more website visits and more business enquiries from your target market.
Our experts have over 15 years of working with companies of all sizes, spending from £50/week or £5000/week.
We target spend primarily on the services are the best business generators and create landing pages to match the business generators.
Do people actually see your core business offers online?
Are you clearly visible and relevant to your customers?
Higher Ground has a wealth of experience in optimising websites for search engines. Our methods of achieving organic SEO success are strategically planned and driven by factual analysis and keyword research, with a clear focus on your business fundamentals.
You should be reviewing your digital marketing strategy regularly and keep working forward by gathering insights from online tools such as Google Analytics for websites, Ahref for SEO, Iconosquare for Social and Google Adwords for paid advertising.
The performance of your marketing channels should always be gathered and presented in a slide deck for stakeholders to review. This way you can collaborate and make informed decisions about your next round of work.
If you need help with analysing your website talk to our team today.
Organic SEO refers to the process of how a search engine algorithm rates a website.
An Organic Search Engine Optimisation agency helps businesses to be found on search engines such as Google and Bing. Organic SEO should also refer to what experts call ‘white hat’ or ‘clean SEO’ meaning they apply SEO services inline with rules set by search engines.
To appear in search engine results for keywords related to a business, there is a need to optimise not only the website content but the technical aspects of a website but all the references to a website across the whole internet. Google likes to see lots of websites referencing a website. The more you build on these three main areas is called organic SEO.
Organic SEO ensures guidelines are followed by major search engines such as Google to be listed using the correct methods. Over time a website will appear in the search results for the keywords related to a website. When Google updates their algorithm, the website will maintain its search position. If you don't follow Google guidelines, a website can be removed from the search engine index or lose position because of poor organic SEO techniques.
Keen to learn some SEO tips? Learn about Organic SEO tips for 2020 in our blog.
With SEO, a website owner can generate a constant footfall of visitors from keywords related to their business without paying for each click. This is because search engine algorithms rate a website and position them in the listings accordingly. With PPC a website owner has to pay for each click for each keyword.
The main reason businesses choose pay per click (PPC) is largely down to control and immediacy of results. Website owners have complete control over not only chosen keywords, but geographic location, time of day and area of the internet they want to appear.
You can learn more about this in our article SEO vs PPC which shall I choose?