Online advertising

Higher Ground posts about Online advertising, Pay Per Click, SEO and Social Media

Online advertising

Our guide to website search engine optimisation

How to improve your website’s rankings in the organic section of the search results with our website search engine optimisation guide.

Online advertising

Why use pay per click marketing for websites?

Pay Per Click marketing helps you generate more website visits and more business enquiries from your target markets.

Online advertising

Why is a digital marketing strategy important?

For us, a digital marketing strategy is essential for aligning marketing efforts with business objectives, reaching target audiences, building brand visibility, optimising costs, making data-driven decisions, and staying competitive in the digital age.

Online advertising

SEO or PPC which shall I choose?

If you’re looking to invest in your online marketing, you will need to consider which option is going to give your business the most benefit.

Online advertising

Organic SEO tips for websites

We've worked with SEO for over 20 years and reviewed the most effective areas you should be focusing on for SEO this year.

Why is UX good for business?

We have created a  FREE PDF which explains our process and the business value of UX. If your looking to invest into UX and gain high levels of business growth this PDF is for you.

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Lower cost of customer acquisition.
Increased customer retention.
Gain more insights from user engagement.
Optimize resources, development time and costs.
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