As avid 'gig goers' we were really pleased when LiveNation approached us to design a brand new O2 Academy app for all their music venues across the UK. From concept stage to full release in under 2 months.
One of the largest network providers in the UK, O2 has a diverse marketing strategy; part of that strategy is to brand music venues across the UK.
Their O2 branding is visible online but also inside their nationwide entertainment venues, from the blue/white stage lights to banners and bar lights. So it makes sense for O2 to create an app for accessing their venues.
The O2 academy app is designed to make the experience of attending O2 events convenient and streamlined. It would contain information about upcoming events, venues and user accounts, including bookings. The aim was to offer users the easiest way to find and book tickets at O2 Academy venues.
Using data feeds from the O2 website to populate event calendars, locations listings and user accounts, we designed a set of screens to quickly allow users to browse listings and buy tickets.
- Workshops and planning
- Information architecture / site map
- User stories
- User journey design
- Wireframing and prototypes
- UI design
All app screen designs had to be delivered in a 4 week window in order for their development team to develop, test and launch all areas of the app, and be ready in time for the Summer festival season.
Various existing integrations with Ticketmaster and the O2 web portal needed careful testing. Specific screens were designed to allow for the simplest possible integration, using a minimal number of data types and taxonomies.
Several rounds of wireframe designs and presentations were conducted in order to align with the functional specifications, provided by O2. This ran in parallel to branding workshops, which were conducted by Higher Ground. In those workshops, we explored various creative options, before finally settling on the dark O2 theme you can see here.
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