My Lotto

The Brief

Higher Ground was invited to collaborate on an ambitious overhaul of the NZ Lottery website. My Lotto website receives around 400,000 visits per week. Which is roughly 10% of the population of New Zealand!

Their new website needed to combine, number pickers, 5 separate gaming interfaces, ticket buying, accounts, lucky dips and lottery draw experiences using app inspired UI and UX design, but with a website navigation and accessibility.

UX consulting approach

This is a huge website with lots of functional elements from 5 different types of game play, account settings, bi-weekly lottery results and draws.

Our UX consultant Rob Hufton approached all areas with a pure UX approach that included:

• Dividing the site into sections via rapid discovery UX workshops
• Mapping all of the touch-points for successful online game play
• Designing and presenting all UX and UI designs to senior stakeholders at Lotto
• Working to an extremely tight schedule under Scrum methodology

Final design

• User Experience - User research, customer journey mapping and stakeholder workshops

• Responsive Design- Website design and prototyping for mobile, tablet and desktop

• User testing workshops - Comprehensive user testing workshops for website and mobile app

https://www.mylotto.nz

Outcomes

Mylott.co.nz is such a huge website, it's hard to pinpoint one particular area to talk about. We do know that ticket sales via the website increased by over 20% and website dwell time also doubled.

But just to look at the website provides a story to see what a website could be for a lottery and online gaming company and how UX and CRO is the perfect combo for perfect sales strategies.