Website & App

My Lotto

21% increase in ticket sales

A consultation role to assist My Lotto on UX, conversions, interaction and design sprints. We led workshops and presented all designs to the My Lotto board.

The Brief

Higher Ground was invited to collaborate on an ambitious overhaul of the NZ Lottery website. My Lotto website receives around 400,000 visits per week. Which is roughly 10% of the population of New Zealand.

My Lotto NZ is a state sector organisation that is licensed to operate nationwide lotteries in New Zealand. It was established in 1987 and operates under the Gambling Act 2003. Its oldest and most popular game is Lotto, which boasts a top prize pool of NZ$4 million.

My Lotto

Website & App creation

This is a huge website with lots of functional elements from 5 different types of game play, account settings, bi-weekly lottery results and draws. Our UX consultant Rob Hufton approached all areas with a pure UX approach that included:

  • Divided the site into sections via rapid discovery UX workshops 
  • Mapped all of the touch-points for successful online game play.
  • Sketched prototypes to encourage the flow of ideas 
  • Presented basic wireframes for review and approval
  • Employed a rapid modular approach enabling growth
  • Evolved specific areas of the site efficiently with pace

My Lotto

UX & CRO services

User Experience - User research, customer journey mapping and stakeholder workshops

Responsive Design- Website design and prototyping for mobile, tablet and desktop 

User testing workshops - Comprehensive user testing workshops for website and mobile app

My Lotto

Outcomes and website is such a huge website, it's hard to pin point one particular area to talk about. We do know that ticket sales via the website increased by 21% and website dwell time also doubled. But just to look at the website provides a story to see what a website could be for a lottery and online gaming company and how UX and CRO is the perfect combo for perfect sales strategies.

customer feedback

Contact us

Having a website or app is one thing. Making it successfully align with your business strategy is entirely different.

We can help you make your website or app more successful for its target audience.

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We are a smart, lean and successful digital agency, specialising in UX/UI & CRO strategy.