We consulted on UX, designed prototypes, led workshops and presented solutions to the My Lotto Board.

The Brief

Higher Ground was invited to collaborate on an ambitious overhaul of the NZ Lottery website. My Lotto receives around 400,000 visits per week.

My Lotto NZ is a state sector organisation that is licensed to operate nationwide lotteries in New Zealand. It was established in 1987 and operates under the Gambling Act 2003. Its oldest and most popular game is Lotto, which boasts a top prize pool of NZ$4 million.

Solutions

Divided the site into sections via rapid discovery UX workshops
Mapped all of the touch-points for successful online game play.
Sketched prototypes to encourage the flow of ideas
Presented basic wireframes for review and approval
Employed a rapid modular approach enabling growth
Evolved specific areas of the site efficiently with pace

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Outcomes

User Experience

User research, customer journey mapping and stakeholder workshops

Responsive Design

Website design and prototyping for mobile, tablet and desktop

User testing workshops

Comprehensive user testing workshops for website and mobile app

UX / WEBSITE & MOBILE APP

My Lotto

We consulted on UX, designed prototypes, led workshops and presented solutions to the My Lotto Board.

The Brief

Solutions

Outcomes

User Experience

Responsive Design

User testing workshops

Experience Design

Marketing

Work & About us

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