My Lotto

We consulted on UX, designed prototypes, led workshops and presented solutions to the My Lotto Board.

The Brief

Higher Ground was invited to collaborate on an ambitious overhaul of the NZ Lottery website. My Lotto receives around 400,000 visits per week.

My Lotto NZ is a state sector organisation that is licensed to operate nationwide lotteries in New Zealand. It was established in 1987 and operates under the Gambling Act 2003. Its oldest and most popular game is Lotto, which boasts a top prize pool of NZ$4 million.

My Lotto


  • Divided the site into sections via rapid discovery UX workshops 
  • Mapped all of the touch-points for successful online game play.
  • Sketched prototypes to encourage the flow of ideas 
  • Presented basic wireframes for review and approval
  • Employed a rapid modular approach enabling growth
  • Evolved specific areas of the site efficiently with pace

My Lotto


User Experience

User research, customer journey mapping and stakeholder workshops

Responsive Design

Website design and prototyping for mobile, tablet and desktop 

User testing workshops

Comprehensive user testing workshops for website and mobile app

My Lotto