User Experience
User research, customer journey mapping and stakeholder workshops
Responsive Design
Website design and prototyping for mobile, tablet and desktop
User testing workshops
Comprehensive user testing workshops for website and mobile app
Higher Ground was invited to collaborate on an ambitious overhaul of the NZ Lottery website. My Lotto receives around 400,000 visits per week.
My Lotto NZ is a state sector organisation that is licensed to operate nationwide lotteries in New Zealand. It was established in 1987 and operates under the Gambling Act 2003. Its oldest and most popular game is Lotto, which boasts a top prize pool of NZ$4 million.
User research, customer journey mapping and stakeholder workshops
Website design and prototyping for mobile, tablet and desktop
Comprehensive user testing workshops for website and mobile app