UX & Web Design

Immotion VR

Using a combination of intelligent search engine marketing & UX design we were able to take Immotion VR into new levels for converting visits into revenue.

CRO success

Optimising landing pages,  and Adwords

400%

Increase in ticket sales

The Brief

ImmotionVR experiences are like no other. Groups of people can safely enjoy amazing cutting-edge VR experiences in high footfall areas of the UK. Their website and marketing strategy had to engage young and old audiences and attract them to buy in as few steps as possible.

Other brands are also dominating the search engine space, competing against the likes of Virgin Experience days. CRO was paramount!

Our strategy process

Immotion VR are world leaders in immersive VR experiences and entertainment.  Their highly successful website was already built but they needed more from their strategy. After presenting our approach we were commissioned to enhance their website user experience and optimise their marketing impact.

Final design

We devised a stylishly crafted website, including lots of content with around 50 games listed. Our UX design led to super-simple way-finding and an intuitive 3 step ticket purchasing system which fed into a nationwide sales CRM so different stores can analyse and optimise performance campaigns.

We used insights from sales teams to enhance their PPC account which exceeded a 400% increase in ticket sales in our first two months of Conversion Rate Optimisation.

Client Feedback

"We've been working with Higher Ground for over 12 months. Their primary focus is to enhance the website to sell more tickets, but they have also proved invaluable in optimizing our SEO and Adwords so our customers can find us ahead of our competitors. I fully recommend using them for your online marketing operation."

Les Grzy

Immotion VR

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Company Number 12181334
VAT Number GB331740037