CRO & UX Design

Fettle Bike Repair

400% Increase in Conversion Rates

Bespoke website development, Conversion Rate Optimisation and Search Engine Optimisation enabling Fettle to future proof their business online.

The Brief

Fettle is a rapidly growing bike service and repair company based out of London, UK. Their previous (WIX) website provided Fettle with an initial platform to establish their brand online and take booking transactions for people wanting a bike repair or service in several London zones. 

As business grew they expanded their operating workshops across London, but their WIX website soon became unfit for purpose. They needed a new platform to boost conversions of bookings online, help them raise capital investment and reach higher positions from the keywords their customers are using.

Fettle Bike Repair

How did we help?

During summer 2021, Higher Ground propelled forward online using a combination of technical SEO expertise, bespoke website development and conversion rate optimisation consulting. Delivering a website and marketing strategy that not only boosted conversions by over 400%, but also improved search engine rankings for high traffic volume keywords.

Fettle Bike Repair

Services delivered

  • Conversion Rate Optimisation
  • User Experience design
  • Search Engine Optimisation
  • Copywriting services
  • Website development (Webflow)
Fettle Bike Repair

The solution & results

After a deep investigation of search engine data and a solid understanding of sales processes, our team of CRO, SEO and web development experts devised an 8 week timeline for delivery. The go-live date was critical to coincide with a huge crowdfunding marketing drive. 

Our CRO & UX team designed a user flow and suite of landing pages that not only helped users transact quickly, but looked stylish and loaded quickly. Fettle also wanted a cutting edge CRM for their team to easily edit and add content.

The new site has been a tremendous success. Not only does it simply look great but more importantly, conversion rates increased by 400%. Their rich-content CMS website helped launch a huge Crowdfunding drive, plus search engine optimisation enabled Google to index Fettle in top 5 positions for high traffic keywords.

customer feedback

"Outstanding! One of the best ROI we’ve seen - I’m very pleased to report our conversion rates are up ~400% since we went live, and we’re not done yet. Would thoroughly recommend as one of the most effective marketing spends you can make."

Tom Cornwell

Marketing Manager

Contact us

Having a website or app is one thing. Making it successfully align with your business strategy is entirely different.

We can help you make your website or app more successful for its target audience.

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We are a smart, lean and successful digital agency, specialising in UX/UI & CRO strategy.