Fettle Bike Repair

UX design, bespoke website development and Conversion Rate Optimisation services  enabling Fettle.cc to quadruple their conversions and future proof their business online.

The brief

Fettle is a rapidly growing bike service and repair company based out of London, UK. Their previous (WIX) website provided Fettle with an initial platform to establish their brand online and take booking transactions for people wanting a bike repair or service in several London zones.

They needed a new website to help their grow their business by driving high volumes of sales through online bookings, be complex but fast-loading and give their internet marketing teams a future-proof CMS to add new pages and build campaign landing pages.

Client Feedback

Higher Ground worked swiftly, and with tight execution to deliver an outstanding site within 3 months. Our conversion rates are up ~400%... most effective marketing spends you can make.


Head of Marketing - Fettle

Our strategic process

We used a combination of technical SEO expertise, bespoke website development and conversion rate optimisation consulting to design and build a complex CMS based website in under 2 months.

After a deep investigation of search engine data and a solid understanding of sales processes, our team of CRO, SEO and web development experts devised an 8 week timeline for delivery. The go-live date was critical to coincide with a huge crowdfunding marketing drive.

Final design

Our CRO & UX team designed a user flow and suite of landing pages that not only helped users transact quickly, but looked stylish and loaded quickly. Fettle also wanted a cutting edge CMS for their team to easily edit and add content, which we delivered.


Results achieved

The new site has been a tremendous success. It has a functional, great look, but more importantly, conversion rates have increased by approx 450% compared to the old site. Fettle's rich-content CMS website helped launch a huge Crowdfunding project, raising over £1.5M and the powerful search engine optimisation enabled Google to index Fettle in top 2 positions for high traffic keywords, such as "Bike Repair London".

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