App Design & CRO

Couriers & Freight

Higher Ground not only created an entire international freight booking application and white labelled booking website. But also lead the way for high conversions through paid and organic search.

The Brief

Couriers & Freight required a more responsive website incorporating Google Adwords campaigns and bespoke SEO. Higher Ground also led the UX design for their new international freight booking application.

Couriers & Freight

Couriers & Freight

Services applied

We conducted discovery UX workshops with the Couriers & Freight owners and team to quickly identify foundations and determine the direction of their 5yr digital plan. Progressing into full product design of an international freight application. Finally joining the dots with a freight booking white-labelled website and tightly managed marketing strategy.

Couriers & Freight

As a CRO agency, we are extremely pleased to see our efforts now launched into the market and are being used to book thousands of shipments per month. Due to the conversion rate optimisation strategy we put in place, Couriers & Freight are now able to move into new markets using highly effective Pay Per Click campaigns.

The optimisation of quotes resulted in a 62% increase in bookings

  • Multi-carrier, national & international freight booking application
  • Driver workforce management mobile application
  • Route planner optimisation desktop application
  • Market dominance of Couriers & Freight in Australia

USER EXPERIENCE AGENCY

Would you like help making your digital product a delight to use?

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