Freight App Design & Website CRO

Couriers & Freight

The Brief

Couriers & Freight required a more responsive website incorporating Google Adwords campaigns and bespoke SEO. Higher Ground also led the UX design for their new international freight booking application.

Couriers & Freight

Couriers & Freight


  • Higher Ground brought in-house to conduct UX workshops with the Couriers & Freight owners and team, to quickly identify foundations and determine the direction of their 5yr digital plan
  • SaaS app and website design to drive increases in revenues
  • High yield Pay Per Click websites and landing pages
  • Content rich website for SEO keyword ranking
Couriers & Freight


The optimisation of quotes resulted in a 62% increase in bookings

  • Multi-carrier, national & international freight booking application
  • Driver workforce management mobile application
  • Route planner optimisation desktop application
  • Market dominance of Couriers & Freight in Australia

“We are extremely pleased to see our efforts now launched into the market and are being used to book thousands of shipments per month. Due to the conversion rate optimisation strategy we put in place, Couriers & Freight are now able to move into new markets using highly effective Pay Per Click campaigns.”


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