Beauty Crew

Huge traffic increase and revenue streams

One year on, the brand has seen phenomenal success with more than 15,000 average daily unique browsers, almost 50 per cent more than its nearest competitor.

The Brief

For Higher Ground to lead the UX for eCommerce and design a content-rich advertorial website for Beauty Crew, a subsidiary brand powered by Seven West Media in Sydney, Australia.

Beauty Crew is Australia’s ultimate go-to site for the best buys, celebrity and runway trends and easy how-to guides for all things skin. From the beauty experts at Marie Claire, InStyle, WHO, Women’s Health, Girlfriend and Men’s Health; Beauty Crew offers simple everyday tips, tricks and guides, catering to all your beauty needs.

Beauty Crew

Commercial success

We are really proud of the success this website has received. As one of Seven West Media's benchmark commercial platforms Beauty Crew now boast over 120,000 followers on facebook in Australia alone and offer advertising packs to major global beauty and make up brands. We are pleased to see our UX approach helped to launch beauty crew in 2016 and Seven West Media is continue grow the business and community, and sell products using how to's and eCommerce to their target audience.

Beauty Crew


“Beauty Crew today celebrates its first birthday and, in just 12 months, the team are toasting their position as Australia’s number one online beauty destination.” Beauty Crew Media Release 2017

Beauty Crew

What Beauty Crew said...


“Rob was brought in to lead the UX on a game changing piece of website design at Pacific Magazines & Seven West Media in Australia. Not only did he provide a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering. I have no hesitation in highly recommending both Rob himself and Higher Ground Agency to anyone needing a better way to approach website strategy.”

customer feedback

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We are a smart, lean and successful digital agency, specialising in UX/UI & CRO strategy.